Skip to content

Satya Incense Sticks

Fail

The top 5 brands take 100% of clicks, so Satya Incense Sticks is a Fail.

Flapen Score
31
31 / 100
Ranks 5,515 of 5,777 Home & Garden niches · −20 vs the category median of 51
Market size
£38K/yr66K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
72%top-5 click share · 5 brands · 80 sellers

Flapen Score

Satya Incense Sticks against its category

The dotted line is the Home & Garden average. Past it, Satya Incense Sticks is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Satya Incense Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Satya Incense Sticks 66K times last year and spent an estimated £38K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

8.2% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
8.2%
Market size, estimated
£38Ka year
Peak month
November1.4× the quietest month
Top search term
satya incense sticks38K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £2.90 to £10.90. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £7.04 that is £2K to £4K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£2.90–£10.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #61 within Home Fragrance. It carries 5,912 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#61in Home Fragrance
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,912per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Satya Incense Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£11K£15K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 falling

Sellers

80

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

0%

  • Satya80%
  • GIFT BRIT9%
  • Nag Champa6%
  • SAMASIA2%
  • Velloria Lifestyle2%

Demand

Satya Incense Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Satya Incense Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • satya incense sticks38K/yr
  • satya10K/yr
  • satya incense8K/yr
  • incense sticks satya5K/yr
  • satya incense sticks 12 pack6K/yr

Reviews and returns

What reviews say buyers love and hate about Satya Incense Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell40%+3.00

When I opened the plastic that they were in it had a really weird smell to it

they have a burning smells on them

Smell is awful

Quality-Overall14%

Poor quality control

the scale of failure in quality is pretty high

BAD QUALITY

Flammable7%−0.07

Very powdery fast burn

so weak you can amell the stick burning

Poor burning

Moist/Dry6%−0.07

It appears a though they may have got damp

seem damp and some stuck together

They were wet

Value For Money5%+1.59

Not worth it

Waste of money

Not worth the money

Love

Smell53%+3.00

the fragrances are really very nice

Best scent

Long lasting smell

Value For Money19%+1.59

Excellent value for money

Excellent value

Good value

Quality-Overall17%

Excellent product

I am happy with the variety in this set

Good variety

Advertised Vs Actual Product5%−0.01

Does the job

As described

Just what I wanted

Gifting Purpose1%+0.14

Present very much enjoyed

Great Gift

ideal gift for any one

Return

0.1% Return rate 8% Fixable by listing

Smell49%█▅▆█▆▆

When I opened the plastic that they were in it had a really weird smell to it

they have a burning smells on them

Smell is awful

Flammable11%█▁▁▅▅▇

Very powdery fast burn

so weak you can amell the stick burning

Poor burning

Functionality-Overall9%▅▅█▁▄▆

Do not work

They don't work

Struggle to lights and keep lit

Defective Material/Parts7%▁█▂▇▆▃
Quality-Overall4%▁▃▁█▅▃

Poor quality control

the scale of failure in quality is pretty high

BAD QUALITY

FAQ

Common Satya Incense Sticks questions

Answered from the same tracked data.