Santoku Knife

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £13K a year.

Searches, last 12 months

89K

Growth, 90 days vs prior 90

-23.7%

Conversion, latest week

0.8%

Market size, estimated

£13Ka year

Peak month

December2.8× the quietest month

Top search term

santoku knife78K searches a year

Listings sell for £19.42 on average, from £4.92 to £48.94. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £19.42 that is £0 to £2K a year per listing.

Average price

£19.42inside the $15 to $100 sweet spot

Price range

£4.92–£48.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

1K–1K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #29 within Kitchen Knives. It carries 668 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

8.8%

Average rank

#29in Kitchen Knives

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

668per listing

Listings tracked

28

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

70 months