Santa Hat

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £540K a year.

Searches, last 12 months

1.0M

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

5.4%

Market size, estimated

£540Ka year

Peak month

December586.0× the quietest month

Top search term

santa hat256K searches a year

Listings sell for £9.63 on average, from £2.95 to £36.72. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £9.63 that is £19K to £24K a year per listing.

Average price

£9.63under the $15 to $100 sweet spot

Price range

£2.95–£36.72

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

£19K–£24K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #701 within Party Supplies. It carries 952 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

96%

Out of stock, average day

7.5%

Average rank

#701in Party Supplies

Average rating

4.35 starsAmazon United Kingdom average 4.36 stars

Average reviews

952per listing

Listings tracked

25

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

42 months