Sandwich Toaster
MaybeShoppers spend $2.1M a year here. But demand is soft, at -29.0% this quarter, so Sandwich Toaster is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £2.1M/yr2.3M searches / yr
- 90-day growth
- -29.0%search demand this quarter
- Competition
- 54%top-5 click share · 20 brands · 82 sellers
Flapen Score
Sandwich Toaster against its category
The dotted line is the Home & Garden average. Past it, Sandwich Toaster is stronger. Inside it, weaker.
Market
The Sandwich Toaster market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sandwich Toaster 2.3M times last year and spent an estimated £2.1M. The top 5 brands take 73% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- -29.0%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £2.1Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- sandwich toaster673K searches a year
02 · Price
A sale here is worth £20.22.
Listings sell for £20.22 on average, from £10.33 to £36.01. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,500 to 3,000 of them. At £20.22 that is £51K to £61K a year per listing.
- Average price
- £20.22inside the $15 to $100 sweet spot
- Price range
- £10.33–£36.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £51K–£61K
- Returns
- 2.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #18 within Small Kitchen Appliances. It carries 4,563 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 96%
- Out of stock, average day
- 4.3%
- Average rank
- #18in Small Kitchen Appliances
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,563per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Sandwich Toaster products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Breville Ultimate Deep Fill Toastie Maker | 2 Slice Sandwich Toaster | Removable Non-Stick Plates | Stainless Steel | Black [VST082]](https://m.media-amazon.com/images/I/41Se9bKlf9L.jpg)
Breville Ultimate Deep Fill Toastie Maker | 2 Slice Sandwich Toaster | Removable Non-Stick Plates | Stainless Steel | Black [VST082]
- Price
- £25.16
- Rating
- 4.4/5
- Reviews
- 10,184
- Age
- 6y ago

Tower Deep Fill Sandwich Maker with Extra Deep and Easy to Clean Non-Stick Plates Automatic Temperature Control 900W Silver and Black T27013
- Price
- £17.47
- Rating
- 4.5/5
- Reviews
- 5,603
- Age
- 10y ago
![Breville Sandwich/Panini Press & Toastie Maker | 3-Slice | Stainless Steel [VST025]](https://m.media-amazon.com/images/I/41w8zVj7wSL.jpg)
Breville Sandwich/Panini Press & Toastie Maker | 3-Slice | Stainless Steel [VST025]
- Price
- £23.97
- Rating
- 4.6/5
- Reviews
- 14,879
- Age
- 20y ago

Global Gourmet by Sensio Home 4 Slice Sandwich Toaster Black Toastie Maker 900W Premium Deep Fill Sandwich Maker Electric Grill Press - Non Stick Hot Plates for Toasted Bread & Panini
- Price
- £19.01
- Rating
- 4.5/5
- Reviews
- 4,581
- Age
- 7y ago
![Breville 3-in-1 Ultimate Snack Maker | Deep Fill Toastie Maker Waffle Maker & Panini Press | Removable Non-Stick Plates | Black & Stainless Steel [VST098] | UK Plug](https://m.media-amazon.com/images/I/51ocw2KAupL.jpg)
Breville 3-in-1 Ultimate Snack Maker | Deep Fill Toastie Maker Waffle Maker & Panini Press | Removable Non-Stick Plates | Black & Stainless Steel [VST098] | UK Plug
- Price
- £32.72
- Rating
- 4.3/5
- Reviews
- 1,173
- Age
- 3y ago
Trending
90-day click momentum![George Foreman Medium Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 1630W 25810](https://m.media-amazon.com/images/I/41cgGQkJ7-L.jpg)
George Foreman Medium Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 1630W 25810
- Price
- £24.36
- Rating
- 4.5/5
- Reviews
- 7,900
- Age
- 6y ago

Geepas Toastie Maker | 2 Slice Sandwich Toaster Cooks Delicious Crispy Sandwiches | 750W 2 Slice Sandwich Press | Cool Touch Handle Automatic Temperature Control & Non-Stick Plate
- Price
- £10.33
- Rating
- 3.6/5
- Reviews
- 871
- Age
- 6y ago

Innoteck Electric Contact Grill Panini Press Sandwich Toaster 1200W Non Stick Teflon Plates 180 Flat Opening Indoor BBQ Grill Maker with Drip Tray Cool Touch Handle & Ready Indicator Light
- Price
- £18.86
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 4mo ago

Tower Deep Filled Sandwich Maker with Non-Stick Coated Plate and Automatic Temperature Control 900W Stainless Steel T27031
- Price
- £18.50
- Rating
- 4.5/5
- Reviews
- 438
- Age
- 4y ago
![George Foreman Small Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 760W 25800](https://m.media-amazon.com/images/I/41weAgzuyTL.jpg)
George Foreman Small Electric Fit Grill [Non stick Healthy Griddle Toastie Hot plate Panini BBQ Energy saving Vertical storage Easy clean Drip tray Ready to cook light] Black 760W 25800
- Price
- £16.54
- Rating
- 4.6/5
- Reviews
- 16,128
- Age
- 6y ago
Newest
by launch date
Innoteck Electric Contact Grill Panini Press Sandwich Toaster 1200W Non Stick Teflon Plates 180 Flat Opening Indoor BBQ Grill Maker with Drip Tray Cool Touch Handle & Ready Indicator Light
- Price
- £18.86
- Rating
- 4.0/5
- Reviews
- 22
- Age
- 4mo ago

Amazon Basics Sandwich Toaster & Indoor Electric Grill with Temperature Control Non-Stick Ceramic Plates 2000W Black
- Price
- £26.15
- Rating
- 4.3/5
- Reviews
- 74
- Age
- 5mo ago

Breville Stuff n Press Deep Fill Toastie Maker | 2 Slice Sandwich Toaster | High Hinge for Extra Fillings | Dishwasher SafeNon Stick Plates | VST101
- Price
- £34.33
- Rating
- 4.4/5
- Reviews
- 10,184
- Age
- 1y ago

PIFCO 750W White Sandwich Toaster - Non-Stick Electric Toastie Maker with Cool-Touch Handle - Compact Sandwich Toaster for Students Best for Small Kitchens Ideal Home Kitchen Appliance
- Price
- £10.95
- Rating
- 4.0/5
- Reviews
- 182
- Age
- 1y ago

YASHE Panini Press Sandwich Maker 750W Grill with Indicator Lights Non-Stick Plates Cool Touch Handle Compact Design Black (Plastic Aluminum)
- Price
- £15.27
- Rating
- 4.2/5
- Reviews
- 1,603
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
82
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
54%
Top 20: 92%
Open market
22%
- Breville36%
- Tower15%
- Global Gourmet Est. 20139%
- George Foreman8%
- GEEPAS5%
- Belaco5%
Demand
Sandwich Toaster search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Sandwich Toaster search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sandwich toaster673K/yr
- toastie maker592K/yr
- sandwich maker254K/yr
- toastie machine182K/yr
- toasted sandwich maker144K/yr
- breville sandwich toaster104K/yr
- sandwich toasters & panini presses71K/yr
- toastie41K/yr
- tostie machıne36K/yr
- cheese toastie maker38K/yr
Reviews and returns
What reviews say buyers love and hate about Sandwich Toaster
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Quite small
size issue
A bit too big than expected
Cheap rubbish
Awful quality
Build quality not as expected
Did not last
Broke during first use
Broke after first use
Takes a long time to heat up
Not hot enough
It gets hot
Difficult to Clean
it's tricky to clean
Hard to clean
Love
Excellent toaster
Great for toasties
Toasts it quickly
The build quality feels solid
Build quality feels solid for the price
Excellent product
Cleans up well
Cooks well, easy to wipe clean
Ease of cleaning
Excellent Value
Excellent value for money
not expensive
Very easy to make
Easy to use
easy to put away
Return
2.8% Return rate 54% Fixable by listing
Quite small
size issue
A bit too big than expected
Takes a long time to heat up
Not hot enough
It gets hot
Not working
Disappointed in every function
Stopped working
Not great for toasted sandwich
Didn't toast well
It takes a very long time to get toasted
Misleading product
Misleading information
Item not as described
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sandwich Toaster questions
Answered from the same tracked data.









