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Sandwich Platter Trays with Lids

Maybe

Returns run at only 0.8% of orders. But the top 5 products take 67% of clicks, so Sandwich Platter Trays with Lids is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£523K/yr674K searches / yr
90-day growth
+8.1%search demand this quarter
Competition
67%top-5 click share · 13 brands · 22 sellers

Flapen Score

Sandwich Platter Trays with Lids against its category

The dotted line is the Home & Garden average. Past it, Sandwich Platter Trays with Lids is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandwich Platter Trays with Lids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sandwich Platter Trays with Lids 674K times last year and spent an estimated £523K. The top 5 brands take 77% of clicks. Demand peaks in Jul. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 674K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £523K a year.

Searches, last 12 months
674K
Growth, 90 days vs prior 90
+8.1%
Conversion, latest week
6.4%
Market size, estimated
£523Ka year
Peak month
July1.5× the quietest month
Top search term
sandwich platter trays with lids139K searches a year

02 · Price

A sale here is worth £12.05.

Listings sell for £12.05 on average, from £6.66 to £37.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £12.05 that is £24K to £30K a year per listing.

Average price
£12.05under the $15 to $100 sweet spot
Price range
£6.66–£37.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£24K–£30K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #56 within Dishware & Serving Pieces. It carries 877 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
6.8%
Average rank
#56in Dishware & Serving Pieces
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
877per listing
Listings tracked
19

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Sandwich Platter Trays with Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£52K£105K£157K£209K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

22

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

17%

  • Zumart35%
  • TRAYA16%
  • ebake12%
  • Coselena8%
  • Kitchenella6%
  • Zuvo6%
  • Open — no brand owns it (7 brands, 17%)

Demand

Sandwich Platter Trays with Lids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Search terms

Top Sandwich Platter Trays with Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sandwich platter trays with lids139K/yr
  • buffet trays with lids75K/yr
  • catering trays with lids70K/yr
  • sandwich trays with lids44K/yr
  • platter trays with lids27K/yr
  • sandwich trays31K/yr
  • buffet trays35K/yr
  • party food trays33K/yr
  • food trays with lids25K/yr
  • catering trays25K/yr

Reviews and returns

What reviews say buyers love and hate about Sandwich Platter Trays with Lids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.22

Lids dont fit

very small

to small to put sandwiches in

Strength8%

Flimsy

First glance, it does not appear robust

Very flimsy

Advertised Vs Actual Product8%−0.03

I obviously didn't read the description properly

putting false information on here

Are not wat is pictured

Thickness7%−0.04

Ordered these for sandwiches they are not deep enough for a basic triangle as not deep enough

If buying for triangle sandwiches these are not deep enough wish I had returned

Thin plastic

Quality-Overall6%+1.36

Poor quality

Poor quality, very light weight/flexible and alot smaller then expected

Average

Love

Quality-Overall23%+1.36

Very good quality dishes

Good quality trays

Good Quality

Value For Money18%+1.96

Good value

Great value

Excellent value for money

Advertised Vs Actual Product11%−0.03

It did its job

As expected

Just what I wanted

Size-Overall11%−0.22

not small

Good size great quality

The size was perfect for what I needed, fitting a mix of sandwiches and cakes

Strength9%

Really liked how sturdy the containers were

The trays are sturdy

strong and sturdy

Return

0.8% Return rate 87% Fixable by listing

Size-Overall83%▇████▇

Lids dont fit

very small

to small to put sandwiches in

Quality-Overall4%▁█▅▄▄▅

Poor quality

Poor quality, very light weight/flexible and alot smaller then expected

Average

Strength2%▁▁▃▆██

Flimsy

First glance, it does not appear robust

Very flimsy

Defective Material/Parts2%▆▅▃█▁▃
Advertised Vs Actual Product2%▇▂█▅▁▅

I obviously didn't read the description properly

putting false information on here

Are not wat is pictured

FAQ

Common Sandwich Platter Trays with Lids questions

Answered from the same tracked data.