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Sandwich Box

Fail

Prices span $1.71–$14.62, mostly outside the sweet spot, so Sandwich Box is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£59K/yr311K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
55%top-5 click share · 12 brands · 76 sellers

Flapen Score

Sandwich Box against its category

The dotted line is the Home & Garden average. Past it, Sandwich Box is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandwich Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sandwich Box 311K times last year and spent an estimated £59K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 311K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
311K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
2.8%
Market size, estimated
£59Ka year
Peak month
September2.2× the quietest month
Top search term
sandwich box196K searches a year

02 · Price

A sale here is worth £6.76.

Listings sell for £6.76 on average, from £1.71 to £14.62. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.76 that is £3K to £5K a year per listing.

Average price
£6.76under the $15 to $100 sweet spot
Price range
£1.71–£14.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #313 within Food Storage. It carries 2,420 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
87%
Out of stock, average day
1.5%
Average rank
#313in Food Storage
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,420per listing
Listings tracked
23

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Sandwich Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

76

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

55%

Top 20: 96%

Open market

13%

  • Sistema45%
  • LocknLock20%
  • TATAY9%
  • Scorpeon5%
  • Sunrise Packaging4%
  • Tefal4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Sandwich Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top Sandwich Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sandwich box196K/yr
  • sandwich boxes21K/yr
  • sandwich boxes for adults19K/yr
  • sandwich container23K/yr
  • kids sandwich box9K/yr
  • small sandwich box5K/yr
  • sandwich lunch box6K/yr
  • sandwich box kids8K/yr
  • sandwich containers4K/yr
  • plastic sandwich box6K/yr

Reviews and returns

What reviews say buyers love and hate about Sandwich Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.07

Not a well-made product

These boxes are of extremely poor quality

Average quality

Size-Overall18%+0.45

Too small

not the right size as stated

Ok sandwich box a little small

Ease Of Use15%−0.07

hard to clip on and off

Difficult to close

Hard to open

Durability7%−0.05

Not very durable

Broken after 1 use

Not durable at all

Strength5%−0.06

Way too flimsy

Not robust

Flimsy

Love

Quality-Overall20%−0.07

Excellent product

Great quality, has lasted the whole year with a 5 year old so can't complain

Excellent quality boxes

Size-Overall13%+0.45

fits really well

Fits nicely into lunch bag

Fits the sandwich well

Leak-Proof10%

Not leaking

no leaks

Leakproof

Ease Of Use7%−0.07

ease of use

These are so handy

easy to open

Storage Capacity7%+0.76

Great storage

Great storage box

Really great storage for all sorts

Return

1.3% Return rate 73% Fixable by listing

Size-Overall65%▇▆▇▇▇█

Too small

not the right size as stated

Ok sandwich box a little small

Quality-Overall5%▅▆█▆▂▅

Not a well-made product

These boxes are of extremely poor quality

Average quality

Defective Material/Parts5%█▇█▄█▅
Ease Of Use4%█▇▇▆█▆

hard to clip on and off

Difficult to close

Hard to open

Functionality-Overall3%▄█▃▃▅▇

Wont fasten I had to really force the clips sur

Did not work, for me

FAQ

Common Sandwich Box questions

Answered from the same tracked data.