sandalwood incense sticks
Skip itPrices mostly outside the sweet spot ($3.24–$11.15) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad4,625.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.5%90-day search growth — must beat 0% to launch
Avg price
Bad£5.74avg listing price — sweet spot $15–$100
Market size
Bad£32K£32K/yr · 42K searches
Price range
Bad£3.24–£11.15cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, sandalwood incense sticks is a £32K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 89% of demand. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
sandalwood incense sticks market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £34K–£46K
- units × avg price
- Conversion rate
- 13.2%
- Avg BSR
- #36
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 0.0%
- Avg brand age
- 54 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
84
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Satya40%
- SAMASIA21%
- Calmveda11%
- STAMFORD INC.10%
- HEM8%
- greensense4%
- Open — no brand owns it (3 brands, 7%)
Demand
Weekly Amazon search volume, last 32 weeks — -12.5% search growth over the last 90 days.Top sandalwood incense sticks search terms
- sandalwood incense sticks29K/yr
- sandalwood incense6K/yr
- incense sticks sandalwood6K/yr
- sandalwood incense sticks pack2K/yr
Top sandalwood incense sticks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Satya Sandalwood Incense Sticks 12 Box Value Pack Hand-Rolled in India Calming & Earthy Aroma
Satya£6.804.5★6,908 rev
Satya Nag Champa Sandalwood Incense Sticks | x3 pack | with SAMASIA incense sticks holder | Used for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
SAMASIA£4.214.4★474 rev
3 X SANDALWOOD Satya Nag Champa Incense Sticks Packs 15g with JRose Magnetic Bookmark By Sterling Effectz
Satya£3.244.6★850 rev
Indian Sandalwood Incense Stick - (80 Sticks) Charcoal Free Incense Made from Upcycled Flowers | All Natural Incense Non Toxic | Meditation Stress Relief Incense
Calmveda£8.404.3★10,696 rev
STAMFORD INC. 37107 Sandalwood Incense Sticks 20 Sticks x 6 Packs
STAMFORD INC.£5.794.6★2,307 rev
Newest
by launch date
Original Satya Sandalwood Incense Sticks Gift Pack of 3X 15G for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation by Greensense
greensense£4.254 rev
Satya Nag Champa Sandalwood Incense Sticks | x6 pack | with SAMASIA incense sticks holder | Used for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
SAMASIA£6.74169 rev
Sandalwood Incense Sticks 15 Grams x 4 Packs | For Meditation Yoga Healing Aromatherapy Relxation Spirituality |
Rushant£4.5569 rev
Original Satya Nag Champa Sandalwood Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
M & J£4.9842 rev
Satya Nag Champa Sandalwood Incense Sticks | x1 pack | comes with SAMASIA bookmark | Incense can be used for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
SAMASIA£3.2748 rev
Trending
90-day click momentumOriginal Satya Sandalwood Incense Sticks Gift Pack of 3X 15G for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation by Greensense
greensense£4.254.2★
Satya 01430 Incense Sticks Economy Pack 12 Packs of 15g Approx. 180 Sticks Sandalwood
Satya£6.404.3★
Satya Incense Gift Collection Handcrafted Assorted Incense Sticks for Meditation Relaxation & Yoga 15 g Each (Pack of 7 Floral)
Satya£4.664.6★
HEM Sandalwood Incense Sticks (120 Sticks 6 Boxes Inside) | Aromatherapy Incense for Home Induce Relaxing Sleep Spiritual Strength and Strengthen Meditation Practices | Natural Indian Fragrance.
HEM£5.894.5★
Sandalwood Incense Sticks 15 Grams x 4 Packs | For Meditation Yoga Healing Aromatherapy Relxation Spirituality |
Rushant£4.554.6★
What buyers say about sandalwood incense sticks
What buyers praise and complain about, mined from review topics.What buyers love
“Delightful scent”
“Affordable price”
“excellent quality 5* Excellent selection of sticks, awesome price”
“Does the job”
“Present very much enjoyed”
“there was enough variety in the collection that I found a few favourites among the different options included”
“they last”
“Fantastic sandalwood incense”
“Good size”
“Absolute comfort in a box”
What buyers complain about
“Smells Devine”
“Poor quality control”
“AVOID, came with no holder for the incense, says it should in description”
“They don't burn well”
“The contents fall off the stick”
“Too small”
“so they didn't last quite as long as I was expecting”
“They were wet”
“not as strong”
Top return reasons
Common questions
- Is sandalwood incense sticks profitable to sell on Amazon United Kingdom?
- The niche generates £32K/yr across 14 tracked products. 90-day search growth is -12.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the sandalwood incense sticks niche?
- 9 brands and 84 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in sandalwood incense sticks?
- Top complaints mined from reviews: Smell, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- What does it cost to enter the sandalwood incense sticks niche?
- Listings span £3.24–£11.15; the average listing price is £5.74 (sweet spot $15–$100). The average incumbent carries 4,625 reviews — the moat a new listing must climb.