Sandalwood Incense Sticks
FailPrices span $3.24–$11.15, mostly outside the sweet spot, so Sandalwood Incense Sticks is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £32K/yr42K searches / yr
- 90-day growth
- -12.5%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 84 sellers
Flapen Score
Sandalwood Incense Sticks against its category
The dotted line is the Home & Garden average. Past it, Sandalwood Incense Sticks is stronger. Inside it, weaker.
Market
The Sandalwood Incense Sticks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sandalwood Incense Sticks 42K times last year and spent an estimated £32K. The top 5 brands take 89% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
13.2% of searches ended in a purchase last week.
Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.
- Searches, last 12 months
- 42K
- Growth, 90 days vs prior 90
- -12.5%
- Conversion, latest week
- 13.2%
- Market size, estimated
- £32Ka year
- Top search term
- sandalwood incense sticks29K searches a year
02 · Price
A sale here is worth £5.74.
Listings sell for £5.74 on average, from £3.24 to £11.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.74 that is £1K to £3K a year per listing.
- Average price
- £5.74under the $15 to $100 sweet spot
- Price range
- £3.24–£11.15
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Home Fragrance. It carries 4,625 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #36in Home Fragrance
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,625per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Sandalwood Incense Sticks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Satya Sandalwood Incense Sticks 12 Box Value Pack Hand-Rolled in India Calming & Earthy Aroma
- Price
- £6.80
- Rating
- 4.5/5
- Reviews
- 6,908
- Age
- 15y ago

Satya Nag Champa Sandalwood Incense Sticks | x3 pack | with SAMASIA incense sticks holder | Used for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
- Price
- £4.21
- Rating
- 4.4/5
- Reviews
- 474
- Age
- 5y ago

3 X SANDALWOOD Satya Nag Champa Incense Sticks Packs 15g with JRose Magnetic Bookmark By Sterling Effectz
- Price
- £3.24
- Rating
- 4.6/5
- Reviews
- 850
- Age
- 9y ago

Indian Sandalwood Incense Stick - (80 Sticks) Charcoal Free Incense Made from Upcycled Flowers | All Natural Incense Non Toxic | Meditation Stress Relief Incense
- Price
- £8.40
- Rating
- 4.3/5
- Reviews
- 10,696
- Age
- 4y ago

STAMFORD INC. 37107 Sandalwood Incense Sticks 20 Sticks x 6 Packs
- Price
- £5.79
- Rating
- 4.6/5
- Reviews
- 2,307
- Age
- 15y ago
Trending
90-day click momentum
Original Satya Sandalwood Incense Sticks Gift Pack of 3X 15G for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation by Greensense
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 2y ago

Satya 01430 Incense Sticks Economy Pack 12 Packs of 15g Approx. 180 Sticks Sandalwood
- Price
- £6.40
- Rating
- 4.3/5
- Reviews
- 266
- Age
- 6y ago

Satya Incense Gift Collection Handcrafted Assorted Incense Sticks for Meditation Relaxation & Yoga 15 g Each (Pack of 7 Floral)
- Price
- £4.66
- Rating
- 4.6/5
- Reviews
- 36,889
- Age
- 10y ago

HEM Sandalwood Incense Sticks (120 Sticks 6 Boxes Inside) | Aromatherapy Incense for Home Induce Relaxing Sleep Spiritual Strength and Strengthen Meditation Practices | Natural Indian Fragrance.
- Price
- £5.89
- Rating
- 4.5/5
- Reviews
- 5,589
- Age
- 11y ago

Sandalwood Incense Sticks 15 Grams x 4 Packs | For Meditation Yoga Healing Aromatherapy Relxation Spirituality |
- Price
- £4.55
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 2y ago
Newest
by launch date
Original Satya Sandalwood Incense Sticks Gift Pack of 3X 15G for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation by Greensense
- Price
- £4.25
- Rating
- 4.2/5
- Reviews
- 4
- Age
- 2y ago

Satya Nag Champa Sandalwood Incense Sticks | x6 pack | with SAMASIA incense sticks holder | Used for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
- Price
- £6.74
- Rating
- 4.4/5
- Reviews
- 169
- Age
- 2y ago

Sandalwood Incense Sticks 15 Grams x 4 Packs | For Meditation Yoga Healing Aromatherapy Relxation Spirituality |
- Price
- £4.55
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 2y ago

Original Satya Nag Champa Sandalwood Incense Sticks | with M&J incense sticks holder | x4 pack | for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 42
- Age
- 3y ago

Satya Nag Champa Sandalwood Incense Sticks | x1 pack | comes with SAMASIA bookmark | Incense can be used for Aromatherapy Spa Yoga Weddings Meditation Healing Positivity and Relaxation
- Price
- £3.27
- Rating
- 4.1/5
- Reviews
- 48
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
84
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Satya40%
- SAMASIA21%
- Calmveda11%
- STAMFORD INC.10%
- HEM8%
- greensense4%
- Open — no brand owns it (3 brands, 7%)
Demand
Sandalwood Incense Sticks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked
Search terms
Top Sandalwood Incense Sticks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sandalwood incense sticks29K/yr
- sandalwood incense6K/yr
- incense sticks sandalwood6K/yr
- sandalwood incense sticks pack2K/yr
Reviews and returns
What reviews say buyers love and hate about Sandalwood Incense Sticks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Smells Devine
Only smells of smoke
When I opened the plastic that they were in it had a really weird smell to it
Poor quality control
The dust gets everywhere too so not really very good quality in my opinion
Bad quality
AVOID, came with no holder for the incense, says it should in description
Not as advertised
They don't burn well
so weak you can amell the stick burning
The contents fall off the stick
Love
Delightful scent
Great fragrance
Excellent smell
Affordable price
Excellent value
Excellent value for money
excellent quality 5* Excellent selection of sticks, awesome price
nice variety
Excellent product
Does the job
As described
Just what I wanted
Present very much enjoyed
Great Gift
ideal gift for any one
Return
0.2% Return rate 11% Fixable by listing
Smells Devine
Only smells of smoke
When I opened the plastic that they were in it had a really weird smell to it
They don't burn well
so weak you can amell the stick burning
AVOID, came with no holder for the incense, says it should in description
Not as advertised
Keep looking
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Best Flapen score
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FAQ
Common Sandalwood Incense Sticks questions
Answered from the same tracked data.









