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Sandalwood Incense Sticks

Fail

Prices span $3.24–$11.15, mostly outside the sweet spot, so Sandalwood Incense Sticks is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£32K/yr42K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
69%top-5 click share · 9 brands · 84 sellers

Flapen Score

Sandalwood Incense Sticks against its category

The dotted line is the Home & Garden average. Past it, Sandalwood Incense Sticks is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood Incense Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sandalwood Incense Sticks 42K times last year and spent an estimated £32K. The top 5 brands take 89% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 13.2% of those searches ended in a purchase.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
13.2%
Market size, estimated
£32Ka year
Top search term
sandalwood incense sticks29K searches a year

02 · Price

A sale here is worth £5.74.

Listings sell for £5.74 on average, from £3.24 to £11.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.74 that is £1K to £3K a year per listing.

Average price
£5.74under the $15 to $100 sweet spot
Price range
£3.24–£11.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Home Fragrance. It carries 4,625 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Home Fragrance
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,625per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sandalwood Incense Sticks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

84

Est. top-5 brand share

89%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

7%

  • Satya40%
  • SAMASIA21%
  • Calmveda11%
  • STAMFORD INC.10%
  • HEM8%
  • greensense4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Sandalwood Incense Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Sandalwood Incense Sticks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sandalwood incense sticks29K/yr
  • sandalwood incense6K/yr
  • incense sticks sandalwood6K/yr
  • sandalwood incense sticks pack2K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood Incense Sticks

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Smell”
50%of negative reviews mention “Smell”
0.2%of orders come back
“Smells Devine”
A buyer, on “Smell”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Sandalwood Incense Sticks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data