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Sandalwood Incense Sticks

Fail

Prices span $3.24–$11.15, mostly outside the sweet spot, so Sandalwood Incense Sticks is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£32K/yr42K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
69%top-5 click share · 9 brands · 84 sellers

Flapen Score

Sandalwood Incense Sticks against its category

The dotted line is the Home & Garden average. Past it, Sandalwood Incense Sticks is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sandalwood Incense Sticks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sandalwood Incense Sticks 42K times last year and spent an estimated £32K. The top 5 brands take 89% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 42K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
42K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
13.2%
Market size, estimated
£32Ka year
Top search term
sandalwood incense sticks29K searches a year

02 · Price

A sale here is worth £5.74.

Listings sell for £5.74 on average, from £3.24 to £11.15. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £5.74 that is £1K to £3K a year per listing.

Average price
£5.74under the $15 to $100 sweet spot
Price range
£3.24–£11.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #36 within Home Fragrance. It carries 4,625 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#36in Home Fragrance
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,625per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Sandalwood Incense Sticks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

84

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Satya40%
  • SAMASIA21%
  • Calmveda11%
  • STAMFORD INC.10%
  • HEM8%
  • greensense4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Sandalwood Incense Sticks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700DecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 8 of 12 months tracked

Search terms

Top Sandalwood Incense Sticks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sandalwood incense sticks29K/yr
  • sandalwood incense6K/yr
  • incense sticks sandalwood6K/yr
  • sandalwood incense sticks pack2K/yr

Reviews and returns

What reviews say buyers love and hate about Sandalwood Incense Sticks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell50%+2.04

Smells Devine

Only smells of smoke

When I opened the plastic that they were in it had a really weird smell to it

Quality-Overall15%−0.10

Poor quality control

The dust gets everywhere too so not really very good quality in my opinion

Bad quality

Advertised Vs Actual Product5%−0.10

AVOID, came with no holder for the incense, says it should in description

Not as advertised

Flammable5%−0.08

They don't burn well

so weak you can amell the stick burning

Adhesion/Stickiness3%−0.05

The contents fall off the stick

Love

Smell54%+2.04

Delightful scent

Great fragrance

Excellent smell

Value For Money15%+2.02

Affordable price

Excellent value

Excellent value for money

Quality-Overall14%−0.10

excellent quality 5* Excellent selection of sticks, awesome price

nice variety

Excellent product

Advertised Vs Actual Product7%−0.10

Does the job

As described

Just what I wanted

Gifting Purpose2%+0.36

Present very much enjoyed

Great Gift

ideal gift for any one

Return

0.2% Return rate 11% Fixable by listing

Smell61%█▆▆▆▆▆

Smells Devine

Only smells of smoke

When I opened the plastic that they were in it had a really weird smell to it

Flammable7%▇▁▁█▁▄

They don't burn well

so weak you can amell the stick burning

Advertised Vs Actual Product6%▁▅█▁█▁

AVOID, came with no holder for the incense, says it should in description

Not as advertised

Defective Material/Parts4%▁█▁▃▁▁
Wood Quality3%▁▁▁▁▁█

FAQ

Common Sandalwood Incense Sticks questions

Answered from the same tracked data.