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Salter Milk Frother

Fail

Demand is soft, at -61.1% this quarter, so Salter Milk Frother is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£52K/yr33K searches / yr
90-day growth
-61.1%search demand this quarter
Competition
88%top-5 click share · 5 brands · 17 sellers

Flapen Score

Salter Milk Frother against its category

The dotted line is the Home & Garden average. Past it, Salter Milk Frother is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salter Milk Frother market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salter Milk Frother 33K times last year and spent an estimated £52K. All 5 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -61.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-61.1%
Conversion, latest week
6.8%
Market size, estimated
£52Ka year
Top search term
salter milk frother13K searches a year

02 · Price

A sale here is worth £23.14.

Listings sell for £23.14 on average, from £9.77 to £36.53. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £23.14 that is £2K to £6K a year per listing.

Average price
£23.14inside the $15 to $100 sweet spot
Price range
£9.77–£36.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #33 within Coffee, Tea & Espresso. It carries 1,757 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
78%
Out of stock, average day
14.3%
Average rank
#33in Coffee, Tea & Espresso
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,757per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Salter Milk Frother products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£16K£21K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

0%

  • Salter86%
  • Straame7%
  • MDIOUM3%
  • Rafow3%
  • SIMPLETASTE2%
  • Open — no brand owns it (0%)

Demand

Salter Milk Frother search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 32.2× · 8 of 12 months tracked

Search terms

Top Salter Milk Frother search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salter milk frother13K/yr
  • salter hot chocolate maker14K/yr
  • salter chocolatier hot chocolate maker6K/yr

Reviews and returns

What reviews say buyers love and hate about Salter Milk Frother

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability34%−0.44

Stopped working after a couple of uses

Broke after a month

broke quickly

Heating12%−0.12

No longer heats up

it has suddenly stopped heating up

inconsistent heat

Functionality-Overall8%−0.09

it doesnt work

its no longer working properly

just not fit for function

Quality-Overall5%+1.00

Bad Quality

Cheap, poor quality

quality is so cheep

Value For Money4%+0.87

Not worth the money

Waste of money

Not great given the price

Love

Quality-Overall18%+1.00

It feels a good quality, it's easy to set up and use and cleans easily

a real quality product that does exactly what it advertises

Excellent product

Value For Money15%+0.87

Excellent value

Good value

Reasonable price

Ease Of Use12%+0.96

Easy to use

I'm very pleased with how straightforward

Easy to get going

Ease Of Cleaning12%+0.76

Easy to keep clean

we appreciated the cleaning brush

It washes well

Advertised Vs Actual Product6%+0.22

Just what I needed

As described

Does the job perfectly

Return

2.6% Return rate 10% Fixable by listing

Functionality-Overall33%█▆▇▇██

it doesnt work

its no longer working properly

just not fit for function

Heating18%▇█▆▆▅▃

No longer heats up

it has suddenly stopped heating up

inconsistent heat

Size-Overall8%▅▆██▇▇
Durability7%▅▃▃▃▃█

Stopped working after a couple of uses

Broke after a month

broke quickly

Leak-Proof6%▄▆█▇▆▂

with this one I can only fill half way or it spills everywhere

then leaked all over my kitchen

Leaked everywhere

FAQ

Common Salter Milk Frother questions

Answered from the same tracked data.