Salter Air Fryer
FailThe top 5 brands take 100% of clicks, so Salter Air Fryer is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £116K/yr91K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 53%top-5 click share · 2 brands · 25 sellers
Flapen Score
Salter Air Fryer against its category
The dotted line is the Home & Garden average. Past it, Salter Air Fryer is stronger. Inside it, weaker.
Market
The Salter Air Fryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salter Air Fryer 91K times last year and spent an estimated £116K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £116Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- salter air fryer71K searches a year
02 · Price
A sale here is worth £72.76.
Listings sell for £72.76 on average, from £42.19 to £84.25. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £72.76 that is £0 to £7K a year per listing.
- Average price
- £72.76inside the $15 to $100 sweet spot
- Price range
- £42.19–£84.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #132 within Small Kitchen Appliances. It carries 310 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 47%
- Out of stock, average day
- 20.4%
- Average rank
- #132in Small Kitchen Appliances
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 310per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 7 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Salter Air Fryer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Salter EK4548 Dual Air Fryer - Double Drawer 2 XL Non-Stick Cooking Trays Sync & Match Cook Function Independent Cooking 8.2L Sensor Touch Display 12 Presets Oil Free 2200W-2600W Black/Silver
- Price
- £51.80
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 4y ago
Salter VERTICOOK Air Fryer 9L Vertical Double Drawer With Viewing Window
- Price
- £83.69
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago
Salter Toronto VertiCook Ultra Air Fryer 9L Vertical Double Drawer
- Price
- £80.76
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 1y ago
Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Minute Timer 2400W White
- Price
- £80.37
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 11mo ago
Salter Dual Air Fryer 7.4 L 2 Drawer
- Price
- £65.99
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 4y ago
Trending
90-day click momentum
Salter Crisp & Go Portable Air Fryer - Interchangeable 360 Viewing 4L Batch Cooking & 1.5 L On-The-Go Containers Dishwasher Safe PFAS-Free Trays 4 Presets Space Saving Design Up To 200C 1500W
- Price
- £72.94
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 4mo ago
Salter VertiCook Ultra View 9L Dual Drawer Air Fryer - 2400W Vertical Space-Saving Design Viewing Windows Multi-Layer Cooking Digital Touch Display PFAS-Free Non-Stick Baskets 9 Presets
- Price
- £82.54
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago
Salter Dual Air Fryer 7.4 L 2 Drawer
- Price
- £65.99
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 4y ago
Salter VertiCook Air Fryer 9L 2 Drawer Vertical Digital With 2x4.5L
- Price
- £83.53
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago
Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital Air Fryer 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Min Timer 2400W
- Price
- £76.20
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 8mo ago
Newest
by launch dateSalter Crisp & Go Portable Air Fryer - Interchangeable 360 Viewing 4L Batch Cooking & 1.5 L On-The-Go Containers Dishwasher Safe PFAS-Free Trays 4 Presets Space Saving Design Up To 200C 1500W
- Price
- £72.94
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 4mo ago
Salter VertiCook Ultra View 9L Dual Drawer Air Fryer - 2400W Vertical Space-Saving Design Viewing Windows Multi-Layer Cooking Digital Touch Display PFAS-Free Non-Stick Baskets 9 Presets
- Price
- £82.54
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago
Salter VertiCook Air Fryer 9L 2 Drawer Vertical Digital With 2x4.5L
- Price
- £83.53
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago
Salter VersaLayer Air Fryer 12 Cooking Presets 9L Cap. 2400W Easy-Viewing Windows Sync & Match Digital LED Display 60 min Timer Dishwasher-Safe Accessories Non-Stick Trays PFAS-Free Grey
- Price
- £80.24
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 5mo ago
Salter Dual Air Air Fryer 8.2L Dual Drawer With Sync & Match
- Price
- £60.35
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
25
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
0%
- Salter99%
- KEPLIN1%
Demand
Salter Air Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Salter Air Fryer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salter air fryer71K/yr
- air fryer salter6K/yr
- salter airfryer5K/yr
- salter dual air fryer6K/yr
- salter air fryers3K/yr
Reviews and returns
What reviews say buyers love and hate about Salter Air Fryer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke in 2 weeks
it clearly does not last
Broken
It did not feel right and felt cheap
Poor quality-stopped working after little use
Bad quality
fan wont turn off
Not working at all
One side don't work
Not worth the money feels cheap
Despite being quite expensive
Looks alot more expensive than it is
slightly shorter
This is bigger
Quite small
Love
best fryer I've ever had
Good fryer
Brilliant air fryer
Worth Your Money
Excellent Value
Fantastic price
So easy to use and keep clean
Ease of use
Easy to operate
Excellent Product
Has good appearance
Excellent piece of kit
cooks very well
Cooks everything beautifully
Cooks well, plenty of functions
Return
0.1% Return rate 42% Fixable by listing
slightly shorter
This is bigger
Quite small
fan wont turn off
Not working at all
One side don't work
Broke in 2 weeks
it clearly does not last
Broken
it stops heating up
Make sure their is space around the air fryer as it gets hot
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salter Air Fryer questions
Answered from the same tracked data.