Salter Air Fryer
FailThe top 5 brands take 100% of clicks, so Salter Air Fryer is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £116K/yr91K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 53%top-5 click share · 2 brands · 25 sellers
Flapen Score
Salter Air Fryer against its category
The dotted line is the Home & Garden average. Past it, Salter Air Fryer is stronger. Inside it, weaker.
Market
The Salter Air Fryer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salter Air Fryer 91K times last year and spent an estimated £116K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £116Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- salter air fryer71K searches a year
02 · Price
A sale here is worth £72.76.
Listings sell for £72.76 on average, from £42.19 to £84.25. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £72.76 that is £0 to £7K a year per listing.
- Average price
- £72.76inside the $15 to $100 sweet spot
- Price range
- £42.19–£84.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
88% of listings pay for placement with sponsored ads. 47% ship with Prime. On an average day, 20.4% of listings are out of stock. The average listing ranks #132 within Small Kitchen Appliances. It carries 310 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 47%
- Out of stock, average day
- 20.4%
- Average rank
- #132in Small Kitchen Appliances
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 310per listing
- Listings tracked
- 17
04 · Newcomers
7 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Salter Air Fryer products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Salter EK4548 Dual Air Fryer - Double Drawer 2 XL Non-Stick Cooking Trays Sync & Match Cook Function Independent Cooking 8.2L Sensor Touch Display 12 Presets Oil Free 2200W-2600W Black/Silver
- Price
- £51.80
- Rating
- 4.6/5
- Reviews
- 1,537
- Age
- 4y ago

Salter VERTICOOK Air Fryer 9L Vertical Double Drawer With Viewing Window
- Price
- £83.69
- Rating
- 4.5/5
- Reviews
- 126
- Age
- 1y ago

Salter Toronto VertiCook Ultra Air Fryer 9L Vertical Double Drawer
- Price
- £80.76
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 1y ago

Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Minute Timer 2400W White
- Price
- £80.37
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 11mo ago

Salter Dual Air Fryer 7.4 L 2 Drawer
- Price
- £65.99
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 4y ago
Trending
estimated 90-day click momentum
Salter Crisp & Go Portable Air Fryer - Interchangeable 360 Viewing 4L Batch Cooking & 1.5 L On-The-Go Containers Dishwasher Safe PFAS-Free Trays 4 Presets Space Saving Design Up To 200C 1500W
- Price
- £72.94
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 4mo ago

Salter VertiCook Ultra View 9L Dual Drawer Air Fryer - 2400W Vertical Space-Saving Design Viewing Windows Multi-Layer Cooking Digital Touch Display PFAS-Free Non-Stick Baskets 9 Presets
- Price
- £82.54
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Salter Dual Air Fryer 7.4 L 2 Drawer
- Price
- £65.99
- Rating
- 4.5/5
- Reviews
- 300
- Age
- 4y ago

Salter VertiCook Air Fryer 9L 2 Drawer Vertical Digital With 2x4.5L
- Price
- £83.53
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

Salter VertiCook Ultra Stackable Air Fryer - Vertical 9 L Digital Air Fryer 2 x 4.5L Baskets & Racks 9 Functions Sync & Match PFAS-Free Grill Tray Space Saving 60-230C 60-Min Timer 2400W
- Price
- £76.20
- Rating
- 4.5/5
- Reviews
- 64
- Age
- 8mo ago
Newest
by launch date
Salter Crisp & Go Portable Air Fryer - Interchangeable 360 Viewing 4L Batch Cooking & 1.5 L On-The-Go Containers Dishwasher Safe PFAS-Free Trays 4 Presets Space Saving Design Up To 200C 1500W
- Price
- £72.94
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 4mo ago

Salter VertiCook Ultra View 9L Dual Drawer Air Fryer - 2400W Vertical Space-Saving Design Viewing Windows Multi-Layer Cooking Digital Touch Display PFAS-Free Non-Stick Baskets 9 Presets
- Price
- £82.54
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 5mo ago

Salter VertiCook Air Fryer 9L 2 Drawer Vertical Digital With 2x4.5L
- Price
- £83.53
- Rating
- 4.6/5
- Reviews
- 6
- Age
- 5mo ago

Salter VersaLayer Air Fryer 12 Cooking Presets 9L Cap. 2400W Easy-Viewing Windows Sync & Match Digital LED Display 60 min Timer Dishwasher-Safe Accessories Non-Stick Trays PFAS-Free Grey
- Price
- £80.24
- Rating
- 4.3/5
- Reviews
- 22
- Age
- 5mo ago

Salter Dual Air Air Fryer 8.2L Dual Drawer With Sync & Match
- Price
- £60.35
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
25
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 100%
Open market
0%
- Salter99%
- KEPLIN1%
Demand
Salter Air Fryer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Salter Air Fryer search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- salter air fryer71K/yr
- air fryer salter6K/yr
- salter airfryer5K/yr
- salter dual air fryer6K/yr
- salter air fryers3K/yr
Reviews and returns
What reviews say buyers love and hate about Salter Air Fryer
We read the reviews and the return reasons for every product selling here.
“Broke in 2 weeks”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salter Air Fryer questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









