Salt Shaker
MaybeThe top 5 brands take only 36% of clicks. But demand is soft, at -23.6% this quarter, so Salt Shaker is a Maybe.
- Flapen Score
- 58 / 100Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 5158
- Market size
- £155K/yr439K searches / yr
- 90-day growth
- -23.6%search demand this quarter
- Competition
- 27%top-5 click share · 52 brands · 119 sellers
Flapen Score
Salt Shaker against its category
The dotted line is the Home & Garden average. Past it, Salt Shaker is stronger. Inside it, weaker.
Market
The Salt Shaker market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salt Shaker 439K times last year and spent an estimated £155K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -23.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 439K
- Growth, 90 days vs prior 90
- -23.6%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £155Ka year
- Peak month
- December3.1× the quietest month
- Top search term
- salt and pepper shakers109K searches a year
02 · Price
A sale here is worth £7.38.
Listings sell for £7.38 on average, from £3.14 to £20.36. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £7.38 that is £738 to £2K a year per listing.
- Average price
- £7.38under the $15 to $100 sweet spot
- Price range
- £3.14–£20.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £738–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #94 within Dressing & Spice Dispensers. It carries 1,028 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 6.3%
- Average rank
- #94in Dressing & Spice Dispensers
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,028per listing
- Listings tracked
- 72
04 · Newcomers
Amazon counts 0 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Salt Shaker products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
HZPZPP Salt and Pepper Sets Salt and Pepper Shakers Set Set of 2 Glass Salt Shakers with Stainless Steel Lids and Holder for Small Households Kitchen Table BBQ and Camping (Black)
- Price
- £6.25
- Rating
- 4.6/5
- Reviews
- 531
- Age
- 1y ago
Country Salt and Pepper Shakers Set Vintage Glass Black and White Shaker Sets 4 Stainless Steel Lids a Cleaning Brush 1 Funnel Farmhouse Style Kitchen Decor for Home Restaurant Wedding
- Price
- £5.79
- Rating
- 4.3/5
- Reviews
- 834
- Age
- 4y ago
Salter Café Salt and Pepper Shaker Set 2 Pack Glass with Steel Caps
- Price
- £3.66
- Rating
- 4.2/5
- Reviews
- 1,453
- Age
- 4y ago
IBILI 768715 Salt & Pepper Shaker Set Small Stainless Steel Silver/Transparent 9 x 8 x 4 cm
- Price
- £3.73
- Rating
- 4.4/5
- Reviews
- 4,040
- Age
- 12y ago
Juvale Salt and Pepper Shakers Stainless Steel and Glass Set
- Price
- £5.86
- Rating
- 4.5/5
- Reviews
- 27,725
- Age
- 12y ago
Trending
90-day click momentum
Glass Salt Pepper Shakers Spice Holder Set Clear Spice Dispenser Bottles with Stainless Steel Lid Refillable Pots Small Seasoning Jars for Kitchen Dining Table Restaurant and Party Use 4x4x9 cm(2pc)
- Price
- £3.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
HZPZPP Salt and Pepper Sets Salt and Pepper Shakers Set Set of 2 Glass Salt Shakers with Stainless Steel Lids and Holder for Modern Kitchen Breakfast Table Small Homes BBQ and Camping (White)
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 531
- Age
- 1y ago
Flour Sugar Salt Shaker 7oz Stainless Steel Sifter for Chocolate Cocoa
- Price
- £5.37
- Rating
- 4.4/5
- Reviews
- 1,038
- Age
- 4y ago
Tebery 30 Pack Glass Salt and Pepper Shaker Set with Stainless Steel Mushroom Top 2.7oz Spice Bottle for Kitchen Restaurants and Catering Classic Design
- Price
- £14.77
- Rating
- 4.4/5
- Reviews
- 485
- Age
- 4y ago
Salt Shaker Adjustable Rotating Lid Salt and Pepper Shakers 5.5cm×5.5cm×14cm 200ml Spice Dispenser for Kitchen and Outdoor Use Seasoning Shaker with Precise Control
- Price
- £6.98
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 10mo ago
Newest
by launch dateGlass Salt Pepper Shakers Spice Holder Set Clear Spice Dispenser Bottles with Stainless Steel Lid Refillable Pots Small Seasoning Jars for Kitchen Dining Table Restaurant and Party Use 4x4x9 cm(2pc)
- Price
- £3.14
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Salt Shaker Adjustable Rotating Lid Salt and Pepper Shakers 5.5cm×5.5cm×14cm 200ml Spice Dispenser for Kitchen and Outdoor Use Seasoning Shaker with Precise Control
- Price
- £6.98
- Rating
- 4.7/5
- Reviews
- 19
- Age
- 10mo ago
HZPZPP Salt and Pepper Sets Salt and Pepper Shakers Set Set of 2 Glass Salt Shakers with Stainless Steel Lids and Holder for Modern Kitchen Breakfast Table Small Homes BBQ and Camping (White)
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 531
- Age
- 1y ago
HZPZPP Salt and Pepper Sets Salt and Pepper Shakers Set Set of 2 Glass Salt Shakers with Stainless Steel Lids and Holder for Small Households Kitchen Table BBQ and Camping (Black)
- Price
- £6.25
- Rating
- 4.6/5
- Reviews
- 531
- Age
- 1y ago
Envenzo Glass Salt and Pepper Shaker Set Grey Metal Tin Storage Holder Kitchen Restaurant Catering For Seasoning and Spices Classic Style
- Price
- £6.45
- Rating
- 3.9/5
- Reviews
- 19
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 27% of clicks. An open shelf where new products get seen.
Brands
52 falling
Sellers
119
Top-5 brand share
36%
Top 20: 80%
Top-5 click share
27%
Top 20: 66%
Open market
58%
- HZPZPP9%
- Tebery8%
- Salter7%
- Mailesi6%
- Ravenhead6%
- WallEgo5%
Demand
Salt Shaker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.1×
Search terms
Top Salt Shaker search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salt and pepper shakers109K/yr
- salt shaker103K/yr
- salt and pepper pots53K/yr
- salt and pepper shaker18K/yr
- salt dispenser15K/yr
- cruet sets salt and pepper17K/yr
- condiment set18K/yr
- cruet set13K/yr
- salt & pepper pots9K/yr
- salt pepper set8K/yr
Reviews and returns
What reviews say buyers love and hate about Salt Shaker
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breakable
Poor durability
broke after a couple of months
Bad quality
Cheaply made and poor quality
Poor quality looks cheap
Too big
Quite small
didn't fit
starts to rust
the lids have started to rust
Rusty Lid
Not worth the cost
Buy cheap buy twice I suppose
The price is a bit steep for what you get
Love
Excellent Product
Good quality Reasonable price
The overall build quality is solid
Good value for money
Excellent price
Excellent value
Good size
Nice big size
Love the size
are easy to fill
Easy to use
Easy to handle
As described
Just what I needed
perfect, works as it should
Return
1.1% Return rate 52% Fixable by listing
Too big
Quite small
didn't fit
Bad quality
Cheaply made and poor quality
Poor quality looks cheap
internal mechanism is rubbish despite the design looking OK
both broken plastic mechanism
Mechanism broke after just a few months
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt Shaker questions
Answered from the same tracked data.