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Salt Pig

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -29.8% this quarter, so Salt Pig is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£47K/yr154K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
41%top-5 click share · 22 brands · 83 sellers

Flapen Score

Salt Pig against its category

The dotted line is the Home & Garden average. Past it, Salt Pig is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt Pig market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salt Pig 154K times last year and spent an estimated £47K. The top 5 brands take 54% of clicks. Demand peaks in Jan–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 154K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
154K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
2.5%
Market size, estimated
£47Ka year
Peak month
December2.5× the quietest month
Top search term
salt pig117K searches a year

02 · Price

A sale here is worth £12.23.

Listings sell for £12.23 on average, from £5.82 to £31.57. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £12.23 that is £1K to £3K a year per listing.

Average price
£12.23under the $15 to $100 sweet spot
Price range
£5.82–£31.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #434 within Dressing & Spice Dispensers. It carries 392 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
87%
Out of stock, average day
9.3%
Average rank
#434in Dressing & Spice Dispensers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
392per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Salt Pig products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

83

Top-5 brand share

54%

Top 20: 99%

Top-5 click share

41%

Top 20: 91%

Open market

39%

  • Maldon17%
  • Cole & Mason11%
  • Dexam10%
  • LE CREUSET9%
  • YILUSHENGHUA7%
  • WM Bartleet & Sons 17507%

Demand

Salt Pig search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Salt Pig search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt pig117K/yr
  • salt pigs for kitchen27K/yr
  • salt pigs10K/yr

Reviews and returns

What reviews say buyers love and hate about Salt Pig

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.01

They didn't fit

This is much larger

These are tiny

Salt Content24%−0.25

doesnt come with salt

No salt

I just wish they came with the salt in them

Quality-Overall16%+1.27

Poor quality

Poor quality, does not stay sealed

the lid was poor quality

Leak-Proof5%

spilled salt everywhere

Spill it everywhere

Value For Money4%

Over priced

Waste of money

Love

Quality-Overall33%+1.27

Everything else is well made

feels like a quality product that should last a few years

Excellent quality

Size-Overall16%−0.01

Great size

Good size not too big

these fit lovely in the pocket of bag

Advertised Vs Actual Product12%+0.93

exactly what I wanted

Works perfectly as described

As in picture

Design-Overall10%+0.88

Beautifully crafted

Nicely designed tins

It's a nice design

Value For Money5%

Good value for money

Great price

well worth it

Return

0.9% Return rate 78% Fixable by listing

Size-Overall60%▆█▇▆██

They didn't fit

This is much larger

These are tiny

Color12%▆▃▆▆▅█
Defective Material/Parts7%▇▄█▃▄▁
Quality-Overall7%█▄▃▅▇▅

Poor quality

Poor quality, does not stay sealed

the lid was poor quality

Weight Heavy2%█▁▁▁▁▁

Very heavy and dropped on floor

FAQ

Common Salt Pig questions

Answered from the same tracked data.