Salt Cellar
MaybeReturns run at only 0.8% of orders. But demand is soft, at -26.4% this quarter, so Salt Cellar is a Maybe.
- Flapen Score
- 50 / 100Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 5150
- Market size
- £77K/yr196K searches / yr
- 90-day growth
- -26.4%search demand this quarter
- Competition
- 39%top-5 click share · 33 brands · 76 sellers
Flapen Score
Salt Cellar against its category
The dotted line is the Home & Garden average. Past it, Salt Cellar is stronger. Inside it, weaker.
Market
The Salt Cellar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Salt Cellar 196K times last year and spent an estimated £77K. The top 5 brands take 54% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.
- Searches, last 12 months
- 196K
- Growth, 90 days vs prior 90
- -26.4%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £77Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- salt pot44K searches a year
02 · Price
A sale here is worth £9.73.
Listings sell for £9.73 on average, from £2.19 to £23.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.73 that is £973 to £2K a year per listing.
- Average price
- £9.73under the $15 to $100 sweet spot
- Price range
- £2.19–£23.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £973–£2K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #253 within Dressing & Spice Dispensers. It carries 1,101 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 95%
- Out of stock, average day
- 4.4%
- Average rank
- #253in Dressing & Spice Dispensers
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,101per listing
- Listings tracked
- 44
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Salt Cellar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
KITCHENDAO Acacia Wood Salt Cellar Bowl Box Elegant Kitchen Salt Container Holder with Swivel Magnetic Lid to Store Pepper Spice Bath Salt Sea Salt Herbs or Favorite Seasonings 6oz
- Price
- £8.23
- Rating
- 4.6/5
- Reviews
- 707
- Age
- 2y ago

EDHAS Acacia Wood Round Salt and Spice Box with Magnetic Swivel Lids for Kitchen Countertop Salt Engraved on Lid (8.89cm x 8.89 x 6.35cm)
- Price
- £8.19
- Rating
- 4.5/5
- Reviews
- 428
- Age
- 3y ago

Ravenhead Essentials Salt Pot
- Price
- £4.25
- Rating
- 4.5/5
- Reviews
- 5,045
- Age
- 11y ago

YILUSHENGHUA 8 oz Ceramic Salt Cellar with Lid & Wooden Spoon Countertop Salt Container Sugar Bowl Spices Jar| Artisan Kitchen Decor(Deep Blue)
- Price
- £7.16
- Rating
- 3.9/5
- Reviews
- 153
- Age
- 9mo ago

Kaizen Casa Unique Salt and Pepper Box Elegant Stone Salt Box with Lid for Salt Spice and Herbs Storage (8.89cm x 5.08cm)
- Price
- £7.70
- Rating
- 4.4/5
- Reviews
- 835
- Age
- 5y ago
Trending
90-day click momentum
Maldon Salt - Ceramic Salt Pig | Made of Quality Ceramic with a Classic Design | Perfect Addition to The Kitchen or Dining Room | Cream/Off-White
- Price
- £23.09
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago

Maldon Salt - Pinch Tin Set - 2 x Original Sea Salt Pinch Tins and 2 x Smoked Sea Salt Pinch Tins - Pocket Sized Tins - Perfect for Picnics and Travel - 4 Tins (SALT NOT INCLUDED)
- Price
- £5.82
- Rating
- 4.1/5
- Reviews
- 308
- Age
- 2y ago

Golden Nature Salt Jar with Lid and Spoon - Sea Salt Flake Holder - Bamboo Cellar with Magnetic Swivel Lid & Built In Spoon Slot - Spice Container Storage Box for Countertop - Pepper Crock
- Price
- £6.79
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

Xygobla Salt Pepper Shakers 200ML Clear Glass Seasoning Shakers Salt Shaker with Adjustable Pour Holes Heat-Resistant Glass Spice Jar Dispenser Moisture Resistant Spice Shaker for Seasoning Kitchen
- Price
- £6.77
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 9mo ago

Salter Café Salt and Pepper Shaker Set 2 Pack Glass with Steel Caps
- Price
- £3.66
- Rating
- 4.2/5
- Reviews
- 1,453
- Age
- 4y ago
Newest
by launch date
Xygobla Salt Pepper Shakers 200ML Clear Glass Seasoning Shakers Salt Shaker with Adjustable Pour Holes Heat-Resistant Glass Spice Jar Dispenser Moisture Resistant Spice Shaker for Seasoning Kitchen
- Price
- £6.77
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 9mo ago

YILUSHENGHUA 8 oz Ceramic Salt Cellar with Lid & Wooden Spoon Countertop Salt Container Sugar Bowl Spices Jar| Artisan Kitchen Decor(Deep Blue)
- Price
- £7.16
- Rating
- 3.9/5
- Reviews
- 153
- Age
- 9mo ago

Golden Nature Salt Jar with Lid and Spoon - Sea Salt Flake Holder - Bamboo Cellar with Magnetic Swivel Lid & Built In Spoon Slot - Spice Container Storage Box for Countertop - Pepper Crock
- Price
- £6.79
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago

Naapesi Bamboo Salt Cellar Salt Box with Swivel Lid and Spoon Salt and Pepper Box Salt Container Wood Swivel Lid Container Magnetic Closure Lid to Keep the Dust Out for Salt Sugar (9x9x7cm)
- Price
- £7.32
- Rating
- 4.7/5
- Reviews
- 90
- Age
- 1y ago

Maldon Salt - Ceramic Salt Pig | Made of Quality Ceramic with a Classic Design | Perfect Addition to The Kitchen or Dining Room | Cream/Off-White
- Price
- £23.09
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 39% of clicks. An open shelf where new products get seen.
Brands
33 falling
Sellers
76
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
39%
Top 20: 76%
Open market
42%
- KITCHENDAO24%
- EDHAS12%
- Ravenhead7%
- Kaizen Casa6%
- YILUSHENGHUA4%
- Maldon4%
Demand
Salt Cellar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Salt Cellar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- salt pot44K/yr
- salt cellar40K/yr
- salt container19K/yr
- salt jar12K/yr
- salt pot with lid13K/yr
- salt holder10K/yr
- salt dish8K/yr
- salt container for kitchen8K/yr
- salt box9K/yr
- salt bowl7K/yr
Reviews and returns
What reviews say buyers love and hate about Salt Cellar
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the lid doesnt fit all that well
Larger than I expected
It's small
doesnt come with salt
No salt
I just wish they came with the salt in them
the lid was poor quality
Bad quality
Poor quality, does not stay sealed
Break easily
last night it broke
The spoon would readily break
It leaks a little while on closed
spilled salt everywhere
Spill it everywhere
Love
Everything else is well made
Excellent product
Feels well made although would still treat with care
Easy to use
easy access
Handy in the kitchen
Great size
Good size not too big
these fit lovely in the pocket of bag
Exactly as described
Just what I needed
Does the job perfectly
Worth money
amazing value
Good for the price
Return
0.8% Return rate 72% Fixable by listing
the lid doesnt fit all that well
Larger than I expected
It's small
the lid was poor quality
Bad quality
Poor quality, does not stay sealed
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Salt Cellar questions
Answered from the same tracked data.









