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Salt Cellar

Maybe

Returns run at only 0.8% of orders. But demand is soft, at -26.4% this quarter, so Salt Cellar is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£77K/yr196K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
39%top-5 click share · 33 brands · 76 sellers

Flapen Score

Salt Cellar against its category

The dotted line is the Home & Garden average. Past it, Salt Cellar is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt Cellar market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salt Cellar 196K times last year and spent an estimated £77K. The top 5 brands take 54% of clicks. Demand peaks in Jan. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 196K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
196K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
4.0%
Market size, estimated
£77Ka year
Peak month
January1.7× the quietest month
Top search term
salt pot44K searches a year

02 · Price

A sale here is worth £9.73.

Listings sell for £9.73 on average, from £2.19 to £23.82. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.73 that is £973 to £2K a year per listing.

Average price
£9.73under the $15 to $100 sweet spot
Price range
£2.19–£23.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£973–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #253 within Dressing & Spice Dispensers. It carries 1,101 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
95%
Out of stock, average day
4.4%
Average rank
#253in Dressing & Spice Dispensers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,101per listing
Listings tracked
44

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Salt Cellar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

76

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

39%

Top 20: 76%

Open market

42%

  • KITCHENDAO24%
  • EDHAS12%
  • Ravenhead7%
  • Kaizen Casa6%
  • YILUSHENGHUA4%
  • Maldon4%

Demand

Salt Cellar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Salt Cellar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt pot44K/yr
  • salt cellar40K/yr
  • salt container19K/yr
  • salt jar12K/yr
  • salt pot with lid13K/yr
  • salt holder10K/yr
  • salt dish8K/yr
  • salt container for kitchen8K/yr
  • salt box9K/yr
  • salt bowl7K/yr

Reviews and returns

What reviews say buyers love and hate about Salt Cellar

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.01

the lid doesnt fit all that well

Larger than I expected

It's small

Salt Content13%−0.16

doesnt come with salt

No salt

I just wish they came with the salt in them

Quality-Overall11%+1.24

the lid was poor quality

Bad quality

Poor quality, does not stay sealed

Durability6%−0.06

Break easily

last night it broke

The spoon would readily break

Leak-Proof5%

It leaks a little while on closed

spilled salt everywhere

Spill it everywhere

Love

Quality-Overall30%+1.24

Everything else is well made

Excellent product

Feels well made although would still treat with care

Ease Of Use11%+0.75

Easy to use

easy access

Handy in the kitchen

Size-Overall10%−0.01

Great size

Good size not too big

these fit lovely in the pocket of bag

Advertised Vs Actual Product10%+0.83

Exactly as described

Just what I needed

Does the job perfectly

Value For Money9%

Worth money

amazing value

Good for the price

Return

0.8% Return rate 72% Fixable by listing

Size-Overall54%▇▇▅▆▅█

the lid doesnt fit all that well

Larger than I expected

It's small

Quality-Overall10%▅▄▄▇█▃

the lid was poor quality

Bad quality

Poor quality, does not stay sealed

Color10%▂▃▅▄█▆
Defective Material/Parts5%▃▁▄▃█▅
Functionality-Overall3%▅▁▆█▃▁

FAQ

Common Salt Cellar questions

Answered from the same tracked data.