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Salad Lunch Box

Fail

Shoppers spend only $46K a year here, so Salad Lunch Box is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£46K/yr159K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
62%top-5 click share · 11 brands · 70 sellers

Flapen Score

Salad Lunch Box against its category

The dotted line is the Home & Garden average. Past it, Salad Lunch Box is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salad Lunch Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Salad Lunch Box 159K times last year and spent an estimated £46K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Apr–May. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 159K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
159K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
3.0%
Market size, estimated
£46Ka year
Peak month
January3.4× the quietest month
Top search term
salad lunch box44K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £4.78 to £20.25. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £9.50 that is £950 to £2K a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£4.78–£20.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£950–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #176 within Food Storage. It carries 1,160 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#176in Food Storage
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,160per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Salad Lunch Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

70

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

13%

  • Brabantia32%
  • Sistema21%
  • Greentainer15%
  • MINIMARG10%
  • YOUEON6%
  • YHSKJCD4%
  • Open — no brand owns it (5 brands, 13%)

Demand

Salad Lunch Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Apr, May · busiest ÷ quietest = 3.4×

Search terms

Top Salad Lunch Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salad lunch box44K/yr
  • salad box20K/yr
  • salad container11K/yr
  • salad lunch boxes for adults15K/yr
  • salad bowl lunch box10K/yr
  • salad containers for lunch16K/yr
  • salad tupperware10K/yr
  • salad boxes for lunch11K/yr
  • salad boxes7K/yr
  • lunch bowl6K/yr

Reviews and returns

What reviews say buyers love and hate about Salad Lunch Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%+0.32

These boxes are of extremely poor quality

I think it is too expensive for the quality

Average quality

Ease Of Use16%−0.05

Hard to open

Quite difficult to clip and unclip

Difficult to close

Leak-Proof15%

leaks everywhere

Its not leakproof

It leaks

Size-Overall14%+0.44

The container is also much larger than I expected

its size means its difficult to find a lunch bag that it will fit in

Too small

Locking Mechanism5%−0.07

Since they have changed the locking feature these are useless

are not easy to lock/unlock. compared to the old ones

The plastic locks do not work

Love

Quality-Overall21%+0.32

Excellent quality

Good quality and has washed well

Great quality, has lasted the whole year with a 5 year old so can't complain

Leak-Proof16%

Dont leak

no leaks

Leakproof

Size-Overall12%+0.44

Nice size boxes

Great size

Good enoigh The selection gave me the choic e to get these Twice the size No they are still under size in my opi nion It will do

Ease Of Use8%−0.05

ease of use

Easy to open and seal well

easy to open

Storage Capacity6%+1.02

Great storage

Great storage container

Really great storage for all sorts

Return

1.0% Return rate 71% Fixable by listing

Size-Overall64%▇▇██▇█

The container is also much larger than I expected

its size means its difficult to find a lunch bag that it will fit in

Too small

Defective Material/Parts5%▇▅█▅▇▇
Quality-Overall5%▆▆█▅▃▇

These boxes are of extremely poor quality

I think it is too expensive for the quality

Average quality

Leak-Proof4%▄▃▃██▄

leaks everywhere

Its not leakproof

It leaks

Ease Of Use3%▆▅█▅▇▃

Hard to open

Quite difficult to clip and unclip

Difficult to close

FAQ

Common Salad Lunch Box questions

Answered from the same tracked data.