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Sail Shade

Pass

Sail Shade scores 68 out of 100, a Pass. Shoppers spend an estimated $144K a year here, search demand grew +689.2% this quarter, and an estimated 1.7% of orders come back.

Filters Trending
Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£144K/yr541K searches / yr
90-day growth
+689.2%search demand this quarter
Competition
40%top-5 click share · 28 brands · 42 sellers

Flapen Score

Sail Shade against its category

The dotted line is the Home & Garden average. Past it, Sail Shade is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sail Shade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sail Shade 541K times last year and spent an estimated £144K. The top 5 brands take 58% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +689.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
541K
Growth, 90 days vs prior 90
+689.2%
Conversion, latest week
1.3%
Market size, estimated
£144Ka year
Top search term
sail shade106K searches a year

02 · Price

A sale here is worth £20.70.

Listings sell for £20.70 on average, from £4.92 to £48.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £20.70 that is £2K to £5K a year per listing.

Average price
£20.70inside the $15 to $100 sweet spot
Price range
£4.92–£48.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #35 within Garden Furniture & Accessories. It carries 1,007 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
91%
Out of stock, average day
6.0%
Average rank
#35in Garden Furniture & Accessories
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,007per listing
Listings tracked
44

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sail Shade products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

42

Est. top-5 brand share

58%

Top 20: 93%

Est. top-5 click share

40%

Top 20: 77%

Open market

37%

  • MOKANI29%
  • Maxesla9%
  • KAHEIGN8%
  • MOXTOYU7%
  • IOAOI5%
  • Lorrtta5%

Demand

Sail Shade search demand

Weekly searches over the year. Pick a range.

70K50KSpike '26Prime Day '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Sail Shade search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sail shade106K/yr
  • shade sail74K/yr
  • sun shade sail76K/yr
  • shade cloth37K/yr
  • shade sails43K/yr
  • garden sail sun shade24K/yr
  • shade30K/yr
  • sunshade17K/yr
  • sail27K/yr
  • sun sail shade 4 x 3 m waterproof12K/yr

Reviews and returns

What reviews say buyers love and hate about Sail Shade

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Size-Overall”
1.7%of orders come back
“Bigger than I thought”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Sail Shade questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data