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Sail Shade

Pass

Sail Shade scores 68 out of 100, a Pass. Shoppers spend $144K a year here, search demand grew +689.2% this quarter, and returns run at 1.7% of orders.

Filters Trending
Flapen Score
68
68 / 100
Top 5% of 5,777 Home & Garden niches · +17 vs the category median of 51
Market size
£144K/yr541K searches / yr
90-day growth
+689.2%search demand this quarter
Competition
40%top-5 click share · 28 brands · 42 sellers

Flapen Score

Sail Shade against its category

The dotted line is the Home & Garden average. Past it, Sail Shade is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sail Shade market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sail Shade 541K times last year and spent an estimated £144K. The top 5 brands take 58% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +689.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £144K a year.

Searches, last 12 months
541K
Growth, 90 days vs prior 90
+689.2%
Conversion, latest week
1.3%
Market size, estimated
£144Ka year
Top search term
sail shade106K searches a year

02 · Price

A sale here is worth £20.70.

Listings sell for £20.70 on average, from £4.92 to £48.67. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £20.70 that is £2K to £5K a year per listing.

Average price
£20.70inside the $15 to $100 sweet spot
Price range
£4.92–£48.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #35 within Garden Furniture & Accessories. It carries 1,007 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
91%
Out of stock, average day
6.0%
Average rank
#35in Garden Furniture & Accessories
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,007per listing
Listings tracked
44

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Sail Shade products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

42

Top-5 brand share

58%

Top 20: 93%

Top-5 click share

40%

Top 20: 77%

Open market

37%

  • MOKANI29%
  • Maxesla9%
  • KAHEIGN8%
  • MOXTOYU7%
  • IOAOI5%
  • Lorrtta5%

Demand

Sail Shade search demand

Weekly searches over the year. Pick a range.

70K50KSpike '26Prime Day '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Sail Shade search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sail shade106K/yr
  • shade sail74K/yr
  • sun shade sail76K/yr
  • shade cloth37K/yr
  • shade sails43K/yr
  • garden sail sun shade24K/yr
  • shade30K/yr
  • sunshade17K/yr
  • sail27K/yr
  • sun sail shade 4 x 3 m waterproof12K/yr

Reviews and returns

What reviews say buyers love and hate about Sail Shade

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.34

Bigger than I thought

Much smaller

Doesnt fit

Advertised Vs Actual Product21%−0.18

It is misleading

very misleading

Misleading pictures

Quality-Overall9%+1.18

Not good quality

If it wasnt for the fact that it was dirt cheap

Cheap sail

Value For Money3%+0.63

think it should be a bit cheaper

Not worth the money

not worth the purchase

Water Resistance3%

Certainly not waterproof

It is not waterproof which is not an issue for me

as such is not waterproof

Love

Quality-Overall24%+1.18

Great product, Works perfectly as described

quality of the netting is good

Excellent Product

Advertised Vs Actual Product10%−0.18

does what it says

Exactly what I needed

Just as described

Value For Money9%+0.63

Good value for money

Worth the money

Good price

Sun Shade/Wind Shield9%+0.86

effective sun shade

Great sun protection

Great sun shade

Assembly/Installation6%+0.52

Easy to install

Easy to put up

is really easy to get set up

Return

1.7% Return rate 83% Fixable by listing

Size-Overall66%█▅▆▇▇▆

Bigger than I thought

Much smaller

Doesnt fit

Shape/Style4%▁█▁▄▃▃

Rectangular not triangular

An odd shape

shape really fast its also a lot thinner

Material Quality4%▁▁█▆▇▇

Very flimsy material

I don't really get on with the material

The material is also thin as another review noted

Quality-Overall4%▁▁█▅▅▆

Not good quality

If it wasnt for the fact that it was dirt cheap

Cheap sail

Functionality-Overall3%▁▁█▂▇▆

FAQ

Common Sail Shade questions

Answered from the same tracked data.