sage water filter
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good£640K£640K/yr · 232K searches
Review moat
Good972.9avg incumbent reviews — the moat a new listing must climb
Avg price
Good£12.59avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Price range
Bad£10.25–£15.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sage water filter is a £640K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
sage water filter market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- £504K–£630K
- units × avg price
- Conversion rate
- 21.9%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.0%
- Avg brand age
- 38 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
16
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Sage36%
- Waterdrop26%
- Molifal13%
- Mutital11%
- FILSWA10%
- GOLDEN ICEPURE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top sage water filter search terms
- sage coffee machine filter66K/yr
- sage water filter39K/yr
- sage barista express water filters20K/yr
- sage filter17K/yr
- sage water filter for coffee machine16K/yr
- sage bambino water filter11K/yr
- sage barista pro water filter8K/yr
- sage filter coffee machine10K/yr
- sage coffee machine water filter6K/yr
- claroswiss water filter sage4K/yr
Top sage water filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sage ClaroSwiss Water Filter For Sage Espresso Machines White
Sage£12.464.7★4,049 rev
Waterdrop Water Filter Replacement for Sage Coffee Machine Filter 3 Pack
Waterdrop£10.984.4★1,522 rev
Water Filter Replacement for Sage Coffee Machine Filter SES008WHT0NEU1 BES008 Compatible with Barista SES810/SES875/SES880/SES920/SES980/SES990/SES450/SES500 Barista Express Water Filter (3)
Molifal£11.124.7★386 rev
Mutital Filter Replacement for Sage Fully Automatic Coffee Machines Replacement for Sage Barista Express Pro Water Filter Water Filter for SES810/SES880/SES920/SES980/SES990 (3 Pcs)
Mutital£10.254.6★445 rev
Filswa Replacement Water Filters for Sage Coffee Machines SES 990/980/500/878/875/880/920/810 Compatible with BES008 Barista Express Pro Touch Bambino Oracle Models 6 Pack
FILSWA£14.234.6★172 rev
Newest
by launch dateFilswa Replacement Water Filters for Sage Coffee Machines SES 990/980/500/878/875/880/920/810 Compatible with BES008 Barista Express Pro Touch Bambino Oracle Models 6 Pack
FILSWA£14.23172 rev
Mutital Filter Replacement for Sage Fully Automatic Coffee Machines Replacement for Sage Barista Express Pro Water Filter Water Filter for SES810/SES880/SES920/SES980/SES990 (3 Pcs)
Mutital£10.25445 rev
Mutital 6 Pack Filter Replacement for Sage Fully Automatic Coffee Machines 6 Pieces Replacement for Sage Barista Express Pro Water Filter Water Filter for SES810/SES880/SES920/SES980/SES990
Mutital£14.67445 rev
Molifal Water Filter Replacement for Sage Coffee Machine Filter SES008WHT0NEU1 BES008 Compatible with Barista SES810/SES875/SES880/SES920/SES980/SES990/SES450/SES500 Barista Express Water Filter(6)
Molifal£15.9071 rev
Water Filter Replacement for Sage Coffee Machine Filter SES008WHT0NEU1 BES008 Compatible with Barista SES810/SES875/SES880/SES920/SES980/SES990/SES450/SES500 Barista Express Water Filter (3)
Molifal£11.12386 rev
Trending
90-day click momentumMolifal Water Filter Replacement for Sage Coffee Machine Filter SES008WHT0NEU1 BES008 Compatible with Barista SES810/SES875/SES880/SES920/SES980/SES990/SES450/SES500 Barista Express Water Filter(6)
Molifal£15.904.6★
Waterdrop Water Filter Replacement for Sage Coffee Machine Filter 4 Pack
Waterdrop£13.104.4★
Waterdrop Water Filter Replacement for Sage Coffee Machine Filter 3 Pack
Waterdrop£10.984.4★
Mutital 6 Pack Filter Replacement for Sage Fully Automatic Coffee Machines 6 Pieces Replacement for Sage Barista Express Pro Water Filter Water Filter for SES810/SES880/SES920/SES980/SES990
Mutital£14.674.6★
Filswa Replacement Water Filters for Sage Coffee Machines SES 990/980/500/878/875/880/920/810 Compatible with BES008 Barista Express Pro Touch Bambino Oracle Models 6 Pack
FILSWA£14.234.6★
What buyers say about sage water filter
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“not expensive”
“the filter fits well”
“Seem to be as good as the OEM ones for a lot less money”
“Do the job perfectly”
“Compatible and great value”
“Essential to keep a Sage running well”
“Easy to use”
“the water is so much nicer through these filters”
“Efficient”
What buyers complain about
“Not compatible”
“they are so expensive”
“Doesnt fit perfectly”
“Doesn't fit like the photo”
“Not the case with these filters”
“Awful quality, wont filter properly”
“Didnt work”
“If I leavewater in the tank for 24h the smell is terrible”
Top return reasons
Common questions
- Is sage water filter profitable to sell on Amazon United Kingdom?
- The niche generates £640K/yr across 10 tracked products. 90-day search growth is -13.4%. Flapen's verdict: Skip it (46/100).
- How competitive is the sage water filter niche?
- 6 brands and 16 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in sage water filter?
- Top complaints mined from reviews: Compatibility-Overall, Value For Money, Size-Overall. The return rate is 0.3%.
- When does demand for sage water filter peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the sage water filter niche?
- Listings span £10.25–£15.90; the average listing price is £12.59 (sweet spot $15–$100). The average incumbent carries 973 reviews — the moat a new listing must climb.