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Sage Water Filter

Fail

The top 5 brands take 96% of clicks, so Sage Water Filter is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£640K/yr232K searches / yr
90-day growth
-13.4%search demand this quarter
Competition
80%top-5 click share · 6 brands · 16 sellers

Flapen Score

Sage Water Filter against its category

The dotted line is the Home & Garden average. Past it, Sage Water Filter is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sage Water Filter 232K times last year and spent an estimated £640K. The top 5 brands take 96% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 21.9% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.9% of those searches ended in a purchase. Searches in the last 90 days moved -13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £640K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-13.4%
Conversion, latest week
21.9%
Market size, estimated
£640Ka year
Peak month
January1.3× the quietest month
Top search term
sage coffee machine filter66K searches a year

02 · Price

A sale here is worth £12.59.

Listings sell for £12.59 on average, from £10.25 to £15.90. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 4,000 to 5,000 of them. At £12.59 that is £50K to £63K a year per listing.

Average price
£12.59under the $15 to $100 sweet spot
Price range
£10.25–£15.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
4,000–5,000
Revenue per listing a year
£50K–£63K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Coffee, Tea & Espresso. It carries 973 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#12in Coffee, Tea & Espresso
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
973per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Sage Water Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£64K£128K£192K£256K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

16

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Sage36%
  • Waterdrop26%
  • Molifal13%
  • Mutital11%
  • FILSWA10%
  • GOLDEN ICEPURE4%

Demand

Sage Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Sage Water Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sage coffee machine filter66K/yr
  • sage water filter39K/yr
  • sage barista express water filters20K/yr
  • sage filter17K/yr
  • sage water filter for coffee machine16K/yr
  • sage bambino water filter11K/yr
  • sage barista pro water filter8K/yr
  • sage filter coffee machine10K/yr
  • sage coffee machine water filter6K/yr
  • claroswiss water filter sage4K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Water Filter

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Compatibility-Overall”
0.3%of orders come back
“Not compatible”
A buyer, on “Compatibility-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Sage Water Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data