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Sage Water Filter

brand-locked demand (top 5 brands take 96% of clicks) — Sage Water Filter doesn't clear our bar today.

Flapen Score

46
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Market size 66Growth 18Conversion 100Competition 17Returns 98Price range 16Avg price 55Brand share 11Review moat 63Quality gap 33
This niche Category average

Is Sage Water Filter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sage Water Filter is a £640K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 46/100.

Sage Water Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.4% over the last 90 days and 21.9% of searches end in a purchase.

£640K

revenue / yr

Units sold / yr50K
Search volume / yr-13.4%232K
Conversion rate21.9%
Avg price£12.59

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers6 · 16
Top-5 product click share80%
Open market4%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement90%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews973

Top Sage Water Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£64K£128K£192K£256K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

16

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Sage36%
  • Waterdrop26%
  • Molifal13%
  • Mutital11%
  • FILSWA10%
  • GOLDEN ICEPURE4%

Sage Water Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume232KCVR21.9%Products10Brands6Top 5 Brands96%OOS Rate0.0%Rating4.5★Reviews973Avg BSR#12
6K4KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Sage Water Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sage coffee machine filter66K/yr
  • sage water filter39K/yr
  • sage barista express water filters20K/yr
  • sage filter17K/yr
  • sage water filter for coffee machine16K/yr
  • sage bambino water filter11K/yr
  • sage barista pro water filter8K/yr
  • sage filter coffee machine10K/yr
  • sage coffee machine water filter6K/yr
  • claroswiss water filter sage4K/yr

What reviews say buyers love and hate about Sage Water Filter

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Size-Overall20%

Fit great

Value For Money18%

not expensive

Filtration18%

the filter fits well

Quality-Overall14%

Seem to be as good as the OEM ones for a lot less money

Advertised Vs Actual Product11%

Do the job perfectly

What buyers complain about

89% of reviews
Compatibility-Overall23%

Not compatible

Value For Money21%

they are so expensive

Size-Overall14%

Doesnt fit perfectly

Advertised Vs Actual Product13%

Doesn't fit like the photo

Filtration9%

Not the case with these filters

Sage Water Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

31%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall
41%
2Size-Overall
24%
3Filtration
17%
4Advertised Vs Actual Product
7%
5Functionality-Overall
3%

Common Sage Water Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sage Water Filter 46/100 on Amazon United Kingdom — Skip it. The niche generates £640K/yr across 10 tracked products. Search demand moved -13.4% over the last 90 days.
Search demand for Sage Water Filter on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.