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Sage Milk Jug

Fail

Shoppers spend only $33K a year here, so Sage Milk Jug is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£33K/yr29K searches / yr
90-day growth
-28.1%search demand this quarter
Competition
73%top-5 click share · 10 brands · 18 sellers

Flapen Score

Sage Milk Jug against its category

The dotted line is the Home & Garden average. Past it, Sage Milk Jug is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Milk Jug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sage Milk Jug 29K times last year and spent an estimated £33K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-28.1%
Conversion, latest week
8.7%
Market size, estimated
£33Ka year
Peak month
December3.2× the quietest month
Top search term
milk jug with thermometer12K searches a year

02 · Price

A sale here is worth £13.26.

Listings sell for £13.26 on average, from £6.44 to £28.75. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.26 that is £1K to £3K a year per listing.

Average price
£13.26under the $15 to $100 sweet spot
Price range
£6.44–£28.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #40 within Coffee, Tea & Espresso. It carries 1,604 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#40in Coffee, Tea & Espresso
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,604per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Sage Milk Jug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

18

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

13%

  • Sage41%
  • Dailyart13%
  • EN7JIOY11%
  • Anpro10%
  • PLACHIDAY7%
  • UZER6%
  • Open — no brand owns it (4 brands, 13%)

Demand

Sage Milk Jug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Sage Milk Jug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • milk jug with thermometer12K/yr
  • sage milk jug9K/yr
  • milk frother jug with thermometer5K/yr
  • sage milk jug with thermometer3K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Milk Jug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Temperature Control27%−0.13

Thermometer doesnt work

Wasnt as described at all - no temperature gage

Rubbish thermometer

Heating19%−0.06

the heating element does not work until the milk reaches a high temperature BUT it doesn't deflect from the use of the jug

nothing below that temp

The heat sensor display seems to only show maximum heat every time even as the milk cools

Size-Overall7%+0.37

Was to small

Smaller than i thought

Leak-Proof7%

Jug was leaking

milk often spills everywhere

the jug leaks on the zeros. I think they were punched too far

Advertised Vs Actual Product7%+0.12

The amazon description is wrong

Wasnt as described at all - no temperature gage

Love

Quality-Overall26%+2.51

Excellent product

Great quality, price and fast delivery

Good quality pitcher

Advertised Vs Actual Product17%+0.12

Almost perfect for what I wanted

Does the job in

Exactly like picture

Temperature Control12%−0.13

Great product, temp gage works well

thermometer is good

Great jug and much needed for temperature of milk reading

Value For Money8%+0.79

Worth the extra cost

Good value for money

Good value

Ease Of Use6%+0.43

easy to pour milk to try coffee art

Handy little jug

Very handy

Return

1.9% Return rate 67% Fixable by listing

Size-Overall63%▅▇▆█▇▇

Was to small

Smaller than i thought

Functionality-Overall11%█▇▆▃▅▄
Heating6%▄▁█▃▆▄

the heating element does not work until the milk reaches a high temperature BUT it doesn't deflect from the use of the jug

nothing below that temp

The heat sensor display seems to only show maximum heat every time even as the milk cools

Measurement/Reading Accuracy5%█▅▅▄▆▅

But that thermometer is so hard to read unless you have perfect lighting

Not the best thermometer

Temperature Control4%█▃▄▁▇▃

Thermometer doesnt work

Wasnt as described at all - no temperature gage

Rubbish thermometer

FAQ

Common Sage Milk Jug questions

Answered from the same tracked data.