- Flapen Score
- 34 / 100Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 5134
- Market size
- £134K/yr76K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 93%top-5 click share · 2 brands · 11 sellers
Flapen Score
Sage Kettle against its category
The dotted line is the Home & Garden average. Past it, Sage Kettle is stronger. Inside it, weaker.
Market
The Sage Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sage Kettle 76K times last year and spent an estimated £134K. All 2 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £134K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £134Ka year
- Peak month
- November2.0× the quietest month
- Top search term
- sage kettle66K searches a year
02 · Price
A sale here is worth £79.30.
Listings sell for £79.30 on average, from £57.63 to £93.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £79.30 that is £8K to £20K a year per listing.
- Average price
- £79.30inside the $15 to $100 sweet spot
- Price range
- £57.63–£93.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £8K–£20K
- Returns
- 3.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #270 within Small Kitchen Appliances. It carries 457 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #270in Small Kitchen Appliances
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 457per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Sage Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sage - The Smart Kettle - Quiet and Cordless Electric Kettle - Fast Boil Brushed Stainless Steel
- Price
- £73.92
- Rating
- 4.6/5
- Reviews
- 352
- Age
- 5y ago

Sage - The Compact Kettle Pure - Quiet and Cordless Electric Kettle - Fast Boil Easy to Clean Glass - 1 L Capacity 2400 W - Brushed Stainless Steel
- Price
- £57.63
- Rating
- 4.4/5
- Reviews
- 1,301
- Age
- 12y ago

Sage Soft Top Luxe Quiet Electric Kettle Brushed Stainless Steel
- Price
- £91.70
- Rating
- 4.2/5
- Reviews
- 103
- Age
- 9y ago

Sage Soft Top Luxe Quiet Electric Kettle Black Truffle
- Price
- £90.11
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 7y ago

Ninja Perfect Temperature Kettle 1.7L with Temperature Control KT201UK
- Price
- £64.76
- Rating
- 4.4/5
- Reviews
- 1,342
- Age
- 4y ago
Trending
90-day click momentum
Sage Soft Top Luxe Quiet Electric Kettle Black Truffle
- Price
- £90.11
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 7y ago

Sage - The Soft Top Luxe Quiet Electric Kettle - Fast Boil Opens Softly Elegant Design - 1.7 L Capacity Cordless 2400 W - Black Stainless Steel
- Price
- £83.91
- Rating
- 3.5/5
- Reviews
- 12
- Age
- 3y ago

Sage - The Smart Kettle - Quiet and Cordless Electric Kettle - Fast Boil Brushed Stainless Steel
- Price
- £73.92
- Rating
- 4.6/5
- Reviews
- 352
- Age
- 5y ago

Sage - The Compact Kettle Pure - Quiet and Cordless Electric Kettle - Fast Boil Easy to Clean Glass - 1 L Capacity 2400 W - Brushed Stainless Steel
- Price
- £57.63
- Rating
- 4.4/5
- Reviews
- 1,301
- Age
- 12y ago

Sage - The Soft Top Luxe Quiet Electric Kettle - Fast Boil Opens Softly Elegant Design - 1.7 L Capacity Cordless 2400 W - Damson Blue
- Price
- £93.09
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 6y ago
Newest
by launch date
Sage - The Soft Top Luxe Quiet Electric Kettle - Fast Boil Opens Softly Elegant Design - 1.7 L Capacity Cordless 2400 W - Black Stainless Steel
- Price
- £83.91
- Rating
- 3.5/5
- Reviews
- 12
- Age
- 3y ago

Ninja Perfect Temperature Kettle 1.7L with Temperature Control KT201UK
- Price
- £64.76
- Rating
- 4.4/5
- Reviews
- 1,342
- Age
- 4y ago

Sage - The Smart Kettle - Quiet and Cordless Electric Kettle - Fast Boil Brushed Stainless Steel
- Price
- £73.92
- Rating
- 4.6/5
- Reviews
- 352
- Age
- 5y ago

Sage - The Soft Top Luxe Quiet Electric Kettle - Fast Boil Opens Softly Elegant Design - 1.7 L Capacity Cordless 2400 W - Damson Blue
- Price
- £93.09
- Rating
- 4.4/5
- Reviews
- 5
- Age
- 6y ago

Sage Soft Top Luxe Quiet Electric Kettle Black Truffle
- Price
- £90.11
- Rating
- 4.4/5
- Reviews
- 87
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Sage95%
- Ninja5%
Demand
Sage Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Search terms
Top Sage Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sage kettle66K/yr
- kettle sage5K/yr
- sage smart kettle5K/yr
Reviews and returns
What reviews say buyers love and hate about Sage Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke after 9 months
started failing after 1 year
Not durable
Leaks after a year
Firstly there was a slight leak at the base
Unfortunately, after just two years, the kettle has started leaking, despite the fact that Ive always taken care of it and never filled it to the maximum line
the performance is lacking
Not a quality kettle
Poor quality
goes to pieces too quickly considering the price tag
not worth the money
It is not worth the investment despite all the control settings
the performance is lacking
No longer works as it should
it doesn't work as intended
Love
High quality kettle
Best quality
Well made and looks smart
loving the choice of different temperatures
Good for temperature management
The temperature settings are useful
Does the job
does the job it is expected to do
As described
Really easy to use
Easy to use and understand instructions
the button opening lid is handy
Fast boil
The wide lid allows easy filling and cleaning and the wide base heats up quickly
The best feature is the hold temp, which, if selected, keeps the boiled water at the chosen temperature for 30 minutes
Return
3.9% Return rate 29% Fixable by listing
the performance is lacking
No longer works as it should
it doesn't work as intended
The light on the kettle flickers on and off, and the base shows fluctuating temperatures
- Warm drinking water. I cant stand it cold
the performance is lacking
Not a quality kettle
Poor quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sage Kettle questions
Answered from the same tracked data.









