Is sage kettle profitable to sell on Amazon United Kingdom?

The niche generates £134K/yr across 7 tracked products. 90-day search growth is -28.3%. Flapen's verdict: Skip it (34/100).

How competitive is the sage kettle niche?

2 brands and 11 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sage kettle?

Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 3.9%.

When does demand for sage kettle peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the sage kettle niche?

Listings span £57.63–£93.09; the average listing price is £79.30 (sweet spot $15–$100). The average incumbent carries 457 reviews — the moat a new listing must climb.

sage kettle

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Price range

Incredible£57.63–£93.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great£79.30

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great457.43

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Market size

Okay£134K

£134K/yr · 76K searches

Conversion

Okay2.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-28.3%

90-day search growth — must beat 0% to launch

Competition

Bad93%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United Kingdom niche tracking, sage kettle is a £134K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

sage kettle market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: £119K–£159K; units × avg price
Conversion rate: 2.2%
Avg BSR: #270
Page quality: 0%
Prime: 100%
Sponsored: 14%
Out of stock: 0.0%
Avg brand age: 43 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Sage95%
Ninja5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -28.3% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top sage kettle search terms

sage kettle66K/yr -26.7%2.4% conv.
kettle sage5K/yr -25.5%1.8% conv.
sage smart kettle5K/yr -47.9%3.9% conv.

All search terms

Top sage kettle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sage - The Smart Kettle - Quiet and Cordless Electric Kettle - Fast Boil Brushed Stainless Steel

Sage£73.924.6★352 rev

Sage - The Compact Kettle Pure - Quiet and Cordless Electric Kettle - Fast Boil Easy to Clean Glass - 1 L Capacity 2400 W - Brushed Stainless Steel

Sage£57.634.4★1,301 rev

Sage Soft Top Luxe Quiet Electric Kettle Brushed Stainless Steel

Sage£91.704.2★103 rev

Sage Soft Top Luxe Quiet Electric Kettle Black Truffle

Sage£90.114.4★87 rev

Ninja Perfect Temperature Kettle 1.7L with Temperature Control KT201UK

Ninja£64.764.4★1,342 rev

Newest

by launch date

Sage - The Soft Top Luxe Quiet Electric Kettle - Fast Boil Opens Softly Elegant Design - 1.7 L Capacity Cordless 2400 W - Black Stainless Steel

Sage£83.9112 rev

3y ago

Ninja Perfect Temperature Kettle 1.7L with Temperature Control KT201UK

Ninja£64.761,342 rev

4y ago

Sage - The Smart Kettle - Quiet and Cordless Electric Kettle - Fast Boil Brushed Stainless Steel

Sage£73.92352 rev

5y ago

Sage - The Soft Top Luxe Quiet Electric Kettle - Fast Boil Opens Softly Elegant Design - 1.7 L Capacity Cordless 2400 W - Damson Blue

Sage£93.095 rev

6y ago

Sage Soft Top Luxe Quiet Electric Kettle Black Truffle

Sage£90.1187 rev

7y ago

What buyers say about sage kettle

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“High quality kettle”

Temperature Control19%

“loving the choice of different temperatures”

Advertised Vs Actual Product6%

“Does the job”

Ease Of Use5%

“Really easy to use”

Heating5%

“Fast boil”

Weight Light4%

“Not too heavy”

Size-Overall4%

“Great size and perfect pour and clean design with a sturdy lid”

Value For Money3%

“worth it”

Display-Overall2%

“Energy efficient light weight compact fast boil good display”

Ease Of Cleaning2%

“cleaned them all very carefully”

What buyers complain about

Durability21%

“Broke after 9 months”

Leak-Proof17%

“Leaks after a year”

Quality-Overall10%

“the performance is lacking”

Value For Money8%

“goes to pieces too quickly considering the price tag”

Functionality-Overall7%

“the performance is lacking”

Heating4%

“The light on the kettle flickers on and off, and the base shows fluctuating temperatures”

Filtration3%

“major filter issue”

Touch/Button Controls3%

“The on button keeps cutting out”

Temperature Control3%

“At the one year mark it started having issues like stopping to early for the set temperature or just not starting at all”

Material Quality2%

“Material used is very cheep”

Top return reasons

Color15%

Functionality-Overall12%

Heating9%

Quality-Overall8%

Size-Overall6%

Product Condition6%

Leak-Proof5%

Value For Money5%