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Sage Descaler

Fail

The top 5 brands take 100% of clicks, so Sage Descaler is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£287K/yr120K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
94%top-5 click share · 4 brands · 11 sellers

Flapen Score

Sage Descaler against its category

The dotted line is the Home & Garden average. Past it, Sage Descaler is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Descaler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sage Descaler 120K times last year and spent an estimated £287K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 21.8% of those searches ended in a purchase.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
21.8%
Market size, estimated
£287Ka year
Peak month
January1.7× the quietest month
Top search term
sage descaler61K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £6.19 to £17.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.97 that is £16K to £22K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£6.19–£17.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Coffee, Tea & Espresso. It carries 1,122 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#16in Coffee, Tea & Espresso
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,122per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sage Descaler products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 94% of clicks. A locked shelf that new listings rarely crack.

£0£29K£57K£86K£115K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

11

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

94%

Top 20: 100%

Open market

0%

  • Sage61%
  • Super Cal33%
  • Caffenu3%
  • Quailitas3%

Demand

Sage Descaler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Sage Descaler search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • sage descaler61K/yr
  • sage descaler for coffee machines22K/yr
  • sage coffee machine descaler20K/yr
  • sage descaler sachets7K/yr
  • sage barista express descaler3K/yr
  • breville descaler2K/yr
  • sage barista descaler2K/yr
  • sage descaling powder2K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Descaler

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Advertised Vs Actual Product”
33%of negative reviews mention “Value For Money”
0.1%of orders come back
“they still feel a bit too expensive for what you get”
A buyer, on “Value For Money”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Sage Descaler questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data