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Sage Descaler

Fail

The top 5 brands take 100% of clicks, so Sage Descaler is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£287K/yr120K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
94%top-5 click share · 4 brands · 11 sellers

Flapen Score

Sage Descaler against its category

The dotted line is the Home & Garden average. Past it, Sage Descaler is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Descaler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sage Descaler 120K times last year and spent an estimated £287K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.

01 · Demand

21.8% of searches ended in a purchase last week.

Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.

Searches, last 12 months
120K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
21.8%
Market size, estimated
£287Ka year
Peak month
January1.7× the quietest month
Top search term
sage descaler61K searches a year

02 · Price

A sale here is worth £10.97.

Listings sell for £10.97 on average, from £6.19 to £17.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.97 that is £16K to £22K a year per listing.

Average price
£10.97under the $15 to $100 sweet spot
Price range
£6.19–£17.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Coffee, Tea & Espresso. It carries 1,122 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
43%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#16in Coffee, Tea & Espresso
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,122per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
51 months

Products

Top Sage Descaler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£29K£57K£86K£115K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Sage61%
  • Super Cal33%
  • Caffenu3%
  • Quailitas3%

Demand

Sage Descaler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Sage Descaler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage descaler61K/yr
  • sage descaler for coffee machines22K/yr
  • sage coffee machine descaler20K/yr
  • sage descaler sachets7K/yr
  • sage barista express descaler3K/yr
  • breville descaler2K/yr
  • sage barista descaler2K/yr
  • sage descaling powder2K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Descaler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.11

they still feel a bit too expensive for what you get

as the Sage ones are so expensive

No better than using white vinegar for the extortionate price

Ease Of Cleaning14%−0.10

Poor would not use again I used the whole packet still did not clean it

Quality-Overall14%+1.40

They are just the same as the leader brand and cheaper

Solubility7%−0.03

Useless - didn't dissolve properly

Sensitivity-Overall7%+0.06

The Barister Pro is VERY sensitive to scale. presumably with their instant heater

Love

Advertised Vs Actual Product28%+2.89

Just as advertised

As described

Exactly what was advertised

Quality-Overall19%+1.40

It feels well made

Excellent product

Good quality

Value For Money18%−0.11

Good value

Value for the money

Good value for money

Ease Of Cleaning10%−0.10

An excellent cleaner

Cleans well

Good cleaning tablets

Efficiency8%+0.10

Works well

This product works well with sage impress at a competitive price

It works well

Return

0.1% Return rate 42% Fixable by listing

Advertised Vs Actual Product38%▁▆█▆▄▁
Compatibility-Overall31%▆█▃▅▆█
Functionality-Overall13%█▁▅▁▅▆

Don't work

Size-Overall4%█▁▁▁▁▁
Product Condition4%▁▁▁█▁▁

FAQ

Common Sage Descaler questions

Answered from the same tracked data.