Sage Descaler
FailThe top 5 brands take 100% of clicks, so Sage Descaler is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £287K/yr120K searches / yr
- 90-day growth
- -10.0%search demand this quarter
- Competition
- 94%top-5 click share · 4 brands · 11 sellers
Flapen Score
Sage Descaler against its category
The dotted line is the Home & Garden average. Past it, Sage Descaler is stronger. Inside it, weaker.
Market
The Sage Descaler market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Sage Descaler 120K times last year and spent an estimated £287K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 40 out of 100, a Fail.
01 · Demand
21.8% of searches ended in a purchase last week.
Shoppers searched for this 120K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £287K a year.
- Searches, last 12 months
- 120K
- Growth, 90 days vs prior 90
- -10.0%
- Conversion, latest week
- 21.8%
- Market size, estimated
- £287Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- sage descaler61K searches a year
02 · Price
A sale here is worth £10.97.
Listings sell for £10.97 on average, from £6.19 to £17.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £10.97 that is £16K to £22K a year per listing.
- Average price
- £10.97under the $15 to $100 sweet spot
- Price range
- £6.19–£17.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £16K–£22K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #16 within Coffee, Tea & Espresso. It carries 1,122 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #16in Coffee, Tea & Espresso
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,122per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Sage Descaler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Sage - Descaler for Sage Coffee Machines and Kettles - Pack of 6
- Price
- £14.24
- Rating
- 4.6/5
- Reviews
- 1,796
- Age
- 11mo ago

Sage Descaler 4 Pack by Cafetto Sage Descaler for Coffee Machines Super Cal
- Price
- £9.36
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 1y ago

Sage - Descaler for Sage Coffee Machines and Kettles - Pack of 4
- Price
- £17.72
- Rating
- 4.6/5
- Reviews
- 1,796
- Age
- 7y ago

Sage Cleaning Tablets 16 Pk Sage Coffee Machine Cleaning Tablets Super Cal
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 858
- Age
- 2y ago

Sage Group Head Cleaner Espresso Cleaning Tablets 6 Tablets
- Price
- £9.14
- Rating
- 4.7/5
- Reviews
- 2,324
- Age
- 11mo ago
Trending
90-day click momentum
Sage - Descaler for Sage Coffee Machines and Kettles - Pack of 6
- Price
- £14.24
- Rating
- 4.6/5
- Reviews
- 1,796
- Age
- 11mo ago

Sage Cleaning Tablets 16 Pk Sage Coffee Machine Cleaning Tablets Super Cal
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 858
- Age
- 2y ago

Sage Descaler 4 Pack by Cafetto Sage Descaler for Coffee Machines Super Cal
- Price
- £9.36
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 1y ago

Quailitas Descaler Powder for Sage Coffee Machines Pack of 4 x 25g
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 2y ago

Sage Group Head Cleaner Espresso Cleaning Tablets 6 Tablets
- Price
- £9.14
- Rating
- 4.7/5
- Reviews
- 2,324
- Age
- 11mo ago
Newest
by launch date
Sage - Descaler for Sage Coffee Machines and Kettles - Pack of 6
- Price
- £14.24
- Rating
- 4.6/5
- Reviews
- 1,796
- Age
- 11mo ago

Sage Group Head Cleaner Espresso Cleaning Tablets 6 Tablets
- Price
- £9.14
- Rating
- 4.7/5
- Reviews
- 2,324
- Age
- 11mo ago

Sage Descaler 4 Pack by Cafetto Sage Descaler for Coffee Machines Super Cal
- Price
- £9.36
- Rating
- 4.6/5
- Reviews
- 469
- Age
- 1y ago

Quailitas Descaler Powder for Sage Coffee Machines Pack of 4 x 25g
- Price
- £6.19
- Rating
- 4.4/5
- Reviews
- 75
- Age
- 2y ago

Caffenu Sage & Breville Compatible Descaler - 200ml Coffee Machine Descaler
- Price
- £10.06
- Rating
- 4.6/5
- Reviews
- 537
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
11
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
94%
Top 20: 100%
Open market
0%
- Sage61%
- Super Cal33%
- Caffenu3%
- Quailitas3%
Demand
Sage Descaler search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Sage Descaler search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- sage descaler61K/yr
- sage descaler for coffee machines22K/yr
- sage coffee machine descaler20K/yr
- sage descaler sachets7K/yr
- sage barista express descaler3K/yr
- breville descaler2K/yr
- sage barista descaler2K/yr
- sage descaling powder2K/yr
Reviews and returns
What reviews say buyers love and hate about Sage Descaler
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
they still feel a bit too expensive for what you get
as the Sage ones are so expensive
No better than using white vinegar for the extortionate price
Poor would not use again I used the whole packet still did not clean it
They are just the same as the leader brand and cheaper
Useless - didn't dissolve properly
The Barister Pro is VERY sensitive to scale. presumably with their instant heater
Love
Just as advertised
As described
Exactly what was advertised
It feels well made
Excellent product
Good quality
Good value
Value for the money
Good value for money
An excellent cleaner
Cleans well
Good cleaning tablets
Works well
This product works well with sage impress at a competitive price
It works well
Return
0.1% Return rate 42% Fixable by listing
Don't work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Sage Descaler questions
Answered from the same tracked data.









