Is sage coffee machine profitable to sell on Amazon United Kingdom?

The niche generates £1.5M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Skip it (32/100).

How competitive is the sage coffee machine niche?

3 brands and 34 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in sage coffee machine?

Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 5.6% — above our launch gate.

When does demand for sage coffee machine peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.

What does it cost to enter the sage coffee machine niche?

Listings span £205.32–£1938.81; the average listing price is £589.17 (sweet spot $15–$100). The average incumbent carries 1,184 reviews — the moat a new listing must climb.

sage coffee machine

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size

Great£1.5M

£1.5M/yr · 568K searches

Review moat

Good1,184.06

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+4.8%

90-day search growth — must beat 0% to launch

Returns

Bad5.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Avg price

Bad£589.17

avg listing price — sweet spot $15–$100

Price range

Bad£205.32–£1938.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, sage coffee machine is a £1.5M/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

sage coffee machine market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: £1.2M–£1.5M; units × avg price
Conversion rate: 0.4%
Avg BSR: #8,794
Page quality: 0%
Prime: 100%
Sponsored: 75%
Out of stock: 6.3%
Avg brand age: 32 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Sage94%
Ninja4%
Nespresso2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Open Trend

Top sage coffee machine search terms

sage coffee machine421K/yr +5.1%0.4% conv.
sage barista express47K/yr +8.9%0.9% conv.
sage coffee20K/yr +23.4%0.1% conv.
sage barista17K/yr -1.7%0.3% conv.
coffee machines sage10K/yr +5.7%0.1% conv.
sage bean to cup coffee machines8K/yr -24.6%0.3% conv.
coffee machine sage9K/yr +7.1%0.4% conv.
sage espresso machine10K/yr -9.7%0.2% conv.
la marzocco coffee machine5K/yr +6.6%0.0% conv.
sage coffee machines8K/yr +5.3%0.4% conv.

All search terms

Top sage coffee machine products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sage Barista Express No Temp Control Jug Brushed Stainless Steel

Sage£385.614.6★2,686 rev

Sage Barista Express Bean to Cup Machine Brushed Stainless Steel

Sage£403.824.6★2,686 rev

Sage Barista Express Impress Bean to Cup Machine Brushed Stainless Steel

Sage£518.884.6★2,686 rev

Sage Barista Express Bean to Cup Machine Black Sesame

Sage£387.524.6★2,686 rev

Sage Barista Express Bean to Cup Machine Black Truffle

Sage£401.974.6★2,686 rev

Newest

by launch date

Sage Barista Express No Temp Control Jug Brushed Stainless Steel

Sage£385.612,686 rev

10mo ago

Sage - The Oracle Dual Boiler Bean to Cup Coffee Machine with Manual and Automatic Milk Frother 45 Grind Settings - 16 Pre-Set Recipes Incl. Espresso Cappuccino Flat White - Black Truffle

Sage£1938.812 rev

11mo ago

Ninja Luxe Premier 3-in-1 Coffee Machine Latte Gun Metal ES601UKGM

Ninja£375.03450 rev

12mo ago

Sage - The Luxe Brewer Thermal One Touch Crafted Coffee - SCA Golden Cup Programmable Dual-Wall Thermal Carafe Cone & Flat Bottom Filters 1.77L Removable Water Tank

Sage£205.3211 rev

1y ago

Sage Barista Express Bean to Cup Machine Black Sesame

Sage£387.522,686 rev

1y ago

What buyers say about sage coffee machine

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“Great product”

Ease Of Use14%

“Ease of use”

Value For Money7%

“Great value”

Durability4%

“Durable Office Coffee Machine”

Ease Of Cleaning3%

“clean as well as descale”

Design-Overall3%

“This is a very well designed piece of kit”

Advertised Vs Actual Product3%

“Does exactly what it says on the tin”

Temperature Control2%

“Great coffee machine with settings for different temperatures and coffee strength, second one brought for the gym”

Heating2%

“The steaming is quite fast”

Functionality-Overall2%

“The thing that it does best of all is extraction - it's spot on”

What buyers complain about

Durability14%

“stopped working after a few months”

Value For Money10%

“Expensive as well”

Quality-Overall8%

“Poor performance”

Functionality-Overall8%

“the espresso part of the machine stops working”

Heating8%

“heating element already broke”

Ease Of Cleaning5%

“needing to clean the steam wand”

Leak-Proof5%

“Started leaking after six months”

Size-Overall2%

“A bit bigger than I was expecting”

Filtration2%

“The filter selector didn't work at all, zero response”

Touch/Button Controls2%

“be warned: the instruction manual is pretty baffling and unnecessarily complex for a device that, on other machines, would simply have an on/off switch and a rotary knob”

Top return reasons

Functionality-Overall24%

Value For Money11%

Size-Overall10%

Quality-Overall9%

Heating6%

Leak-Proof5%

Product Condition5%

Color3%

Filtration3%

Temperature Control3%

Common questions

Is sage coffee machine profitable to sell on Amazon United Kingdom?: The niche generates £1.5M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.8%. Flapen's verdict: Skip it (32/100).
How competitive is the sage coffee machine niche?: 3 brands and 34 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in sage coffee machine?: Top complaints mined from reviews: Durability, Value For Money, Quality-Overall. The return rate is 5.6% — above our launch gate.
When does demand for sage coffee machine peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
What does it cost to enter the sage coffee machine niche?: Listings span £205.32–£1938.81; the average listing price is £589.17 (sweet spot $15–$100). The average incumbent carries 1,184 reviews — the moat a new listing must climb.