Skip to content

Sage Coffee Machine

Fail

The top 5 brands take 100% of clicks, so Sage Coffee Machine is a Fail.

Flapen Score
32
32 / 100
Ranks 5,473 of 5,777 Home & Garden niches · −19 vs the category median of 51
Market size
£1.5M/yr568K searches / yr
90-day growth
+4.8%search demand this quarter
Competition
65%top-5 click share · 3 brands · 34 sellers

Flapen Score

Sage Coffee Machine against its category

The dotted line is the Home & Garden average. Past it, Sage Coffee Machine is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sage Coffee Machine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sage Coffee Machine 568K times last year and spent an estimated £1.5M. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 568K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months
568K
Growth, 90 days vs prior 90
+4.8%
Conversion, latest week
0.4%
Market size, estimated
£1.5Ma year
Peak month
November3.9× the quietest month
Top search term
sage coffee machine421K searches a year

02 · Price

A sale here is worth £589.17.

Listings sell for £589.17 on average, from £205.32 to £1938.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £589.17 that is £59K to £147K a year per listing.

Average price
£589.17above the $15 to $100 sweet spot
Price range
£205.32–£1938.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£59K–£147K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #8,794 within Coffee, Tea & Espresso. It carries 1,184 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#8,794in Coffee, Tea & Espresso
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,184per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Sage Coffee Machine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£151K£301K£452K£603K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Sage94%
  • Ninja4%
  • Nespresso2%
  • Open — no brand owns it (0%)

Demand

Sage Coffee Machine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Sage Coffee Machine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sage coffee machine421K/yr
  • sage barista express47K/yr
  • sage coffee20K/yr
  • sage barista17K/yr
  • coffee machines sage10K/yr
  • sage bean to cup coffee machines8K/yr
  • coffee machine sage9K/yr
  • sage espresso machine10K/yr
  • la marzocco coffee machine5K/yr
  • sage coffee machines8K/yr

Reviews and returns

What reviews say buyers love and hate about Sage Coffee Machine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability14%−0.09

stopped working after a few months

it's the same problem as last time

Broke after 3 months

Value For Money10%+0.90

Expensive as well

some cost way more

looks far more expensive than it is

Quality-Overall8%+1.40

Poor performance

Awful quality

Trash

Functionality-Overall8%−0.04

the espresso part of the machine stops working

Complicated

Not working

Heating8%−0.05

heating element already broke

Stopped heating up already

Ours has stopped heating after nine months

Love

Quality-Overall33%+1.40

Great product

A quality machine

has a solid feel of quality about it

Ease Of Use14%+1.18

Ease of use

still a superb simple machine

Simple machine to use

Value For Money7%+0.90

Great value

worth the money

this is worth every penny

Durability4%−0.09

Durable Office Coffee Machine

It served me well being used at least twice a day - year in year out

Never broken down

Ease Of Cleaning3%+0.44

clean as well as descale

easy to clean

Then, of course, the cleanup—really lets you connect with the machine on a deeper level

Return

5.6% Return rate 16% Fixable by listing

Functionality-Overall24%█▂▆▄▅▄

the espresso part of the machine stops working

Complicated

Not working

Value For Money11%▄█▁▂▁▃

Expensive as well

some cost way more

looks far more expensive than it is

Size-Overall10%▄▁▅█▅▄

A bit bigger than I was expecting

4 Collection tray is too small

it seems to be as tight as it can

Quality-Overall9%▄▇█▃▄▃

Poor performance

Awful quality

Trash

Heating6%▄▅▇█▅▂

heating element already broke

Stopped heating up already

Ours has stopped heating after nine months

FAQ

Common Sage Coffee Machine questions

Answered from the same tracked data.