How competitive is the Sage Coffee Machine niche on Amazon United Kingdom?

3 brands and 34 sellers compete in Sage Coffee Machine on Amazon United Kingdom. The top 5 Sage Coffee Machine products take 65% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Sage Coffee Machine?

Sage Coffee Machine buyers on Amazon United Kingdom complain most about Durability, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 5.6% — above our launch gate.

What does it cost to enter the Sage Coffee Machine niche?

Sage Coffee Machine sells for £589.17 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £205.32–£1938.81. The average incumbent carries 1,184 reviews — the moat a new listing must climb.

Sage Coffee Machine

brand-locked demand (top 5 brands take 100% of clicks) — Sage Coffee Machine doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

This niche Category average

Is Sage Coffee Machine profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sage Coffee Machine is a £1.5M/yr Amazon United Kingdom market (568K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.

Sage Coffee Machine: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +4.8% over the last 90 days and 0.4% of searches end in a purchase.

£1.5M

revenue / yr

Units sold / yr3K

Search volume / yr+4.8%568K

Conversion rate0.4%

Avg price£589.17

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 34

Top-5 product click share65%

Open market0%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Sage Coffee Machine products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sage Barista Express No Temp Control Jug Brushed Stainless Steel

Price: £385.61
Rating: 4.6/5
Reviews: 2,686
Age: 10mo ago

Sage Barista Express Bean to Cup Machine Brushed Stainless Steel

Price: £403.82
Rating: 4.6/5
Reviews: 2,686
Age: 8y ago

Sage Barista Express Impress Bean to Cup Machine Brushed Stainless Steel

Price: £518.88
Rating: 4.6/5
Reviews: 2,686
Age: 4y ago

Sage Barista Express Bean to Cup Machine Black Sesame

Price: £387.52
Rating: 4.6/5
Reviews: 2,686
Age: 1y ago

Sage Barista Express Bean to Cup Machine Black Truffle

Price: £401.97
Rating: 4.6/5
Reviews: 2,686
Age: 7y ago

Newest

by launch date

Sage Barista Express No Temp Control Jug Brushed Stainless Steel

Price: £385.61
Rating: 4.6/5
Reviews: 2,686
Age: 10mo ago

Sage - The Oracle Dual Boiler Bean to Cup Coffee Machine with Manual and Automatic Milk Frother 45 Grind Settings - 16 Pre-Set Recipes Incl. Espresso Cappuccino Flat White - Black Truffle

Price: £1938.81
Rating: 5.0/5
Reviews: 2
Age: 11mo ago

Ninja Luxe Premier 3-in-1 Coffee Machine Latte Gun Metal ES601UKGM

Price: £375.03
Rating: 4.6/5
Reviews: 450
Age: 12mo ago

Sage - The Luxe Brewer Thermal One Touch Crafted Coffee - SCA Golden Cup Programmable Dual-Wall Thermal Carafe Cone & Flat Bottom Filters 1.77L Removable Water Tank

Price: £205.32
Rating: 4.0/5
Reviews: 11
Age: 1y ago

Sage Barista Express Bean to Cup Machine Black Sesame

Price: £387.52
Rating: 4.6/5
Reviews: 2,686
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Sage94%
Ninja4%
Nespresso2%
Open — no brand owns it (0%)

Sage Coffee Machine demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume568KCVR0.4%Products16Brands3Top 5 Brands100%OOS Rate6.3%Rating4.5★Reviews1,184Avg BSR#8,794

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Top Sage Coffee Machine search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sage coffee machine421K/yr +5.1%0.4% conv.
sage barista express47K/yr +8.9%0.9% conv.
sage coffee20K/yr +23.4%0.1% conv.
sage barista17K/yr -1.7%0.3% conv.
coffee machines sage10K/yr +5.7%0.1% conv.
sage bean to cup coffee machines8K/yr -24.6%0.3% conv.
coffee machine sage9K/yr +7.1%0.4% conv.
sage espresso machine10K/yr -9.7%0.2% conv.
la marzocco coffee machine5K/yr +6.6%0.0% conv.
sage coffee machines8K/yr +5.3%0.4% conv.

What reviews say buyers love and hate about Sage Coffee Machine

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews

Quality-Overall33%

“Great product”

Ease Of Use14%

“Ease of use”

Value For Money7%

“Great value”

Durability4%

“Durable Office Coffee Machine”

Ease Of Cleaning3%

“clean as well as descale”

What buyers complain about

64% of reviews

Durability14%

“stopped working after a few months”

Value For Money10%

“Expensive as well”

Quality-Overall8%

“Poor performance”

Functionality-Overall8%

“the espresso part of the machine stops working”

Heating8%

“heating element already broke”

Sage Coffee Machine return rate & reasons

Why buyers send it back, as a share of all return requests.

5.6%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

24%

2Value For Money

11%

3Size-Overall

10%

4Quality-Overall

5Heating

Common Sage Coffee Machine questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sage Coffee Machine 32/100 on Amazon United Kingdom — Skip it. The niche generates £1.5M/yr across 16 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +4.8% over the last 90 days.