Skip to content

Safety Pins

Safety Pins shows searches that convert (21.7% search→purchase), but prices mostly outside the sweet spot ($1.13–$5.49) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 56Growth 57Conversion 100Competition 23Returns 99Price range 0Avg price 10Brand share 44Review moat 51Quality gap 55
This niche Category average

Is Safety Pins profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Safety Pins is a £403K/yr Amazon United Kingdom market (537K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 53/100.

Safety Pins: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +30.5% over the last 90 days and 21.7% of searches end in a purchase.

£403K

revenue / yr

Units sold / yr125K
Search volume / yr+30.5%537K
Conversion rate21.7%
Avg price£3.46

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers14 · 41
Top-5 product click share73%
Open market21%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement83%
New entrants (1y)2· 0 succeeded
Avg rating4.4★
Avg reviews1,478

Top Safety Pins products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£40K£81K£121K£161K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

41

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

17%

  • KORBOND29%
  • JKG25%
  • ProPinz16%
  • AIOUNIYA5%
  • TEAMIOULING5%
  • SPINBUZZ4%
  • Open — no brand owns it (8 brands, 17%)

Safety Pins demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume537KCVR21.7%Products18Brands14Top 5 Brands79%OOS Rate12.8%Rating4.4★Reviews1,478Avg BSR#19
15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Safety Pins search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • safety pins405K/yr
  • safety pins for clothes51K/yr
  • safety pin23K/yr
  • pins for clothes12K/yr
  • clothes pins10K/yr
  • safety pins assorted sizes9K/yr
  • saftey pins8K/yr
  • clothes pin5K/yr
  • safety pins for running bibs3K/yr
  • clothing pins4K/yr

What reviews say buyers love and hate about Safety Pins

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Size-Overall18%

yes right size

Value For Money17%

Good price

Advertised Vs Actual Product11%

As pictured, love the box for them

Quality-Overall9%

Quality seems good

Security7%

Good selection of safety pins

What buyers complain about

90% of reviews
Strength44%

Not very strong

Quality-Overall21%

Very cheap quality

Size-Overall7%

The largest are quite large

Rusts/Corrodes5%

poor quality and also some of the pins are rusty

Material Quality4%

material, which is not always easy

Safety Pins return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
30%
2Quality-Overall
24%
3Strength
22%
4Thin
4%
5Advertised Vs Actual Product
3%

Common Safety Pins questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Safety Pins 53/100 on Amazon United Kingdom — Worth a look. The niche generates £403K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved +30.5% over the last 90 days.
Search demand for Safety Pins on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.