safety pins
Worth a lookShows searches that convert (21.7% search→purchase), but prices mostly outside the sweet spot ($1.13–$5.49) keeps it on the watch list.
Conversion
Incredible21.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Good+30.5%90-day search growth — must beat 0% to launch
Market size
Good£403K£403K/yr · 537K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,477.89avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad73%top-5 click share — a locked-up shelf
Avg price
Bad£3.46avg listing price — sweet spot $15–$100
Price range
Bad£1.13–£5.49cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, safety pins is a £403K/yr Amazon United Kingdom market (537K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
safety pins market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- £346K–£433K
- units × avg price
- Conversion rate
- 21.7%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 12.8%
- Avg brand age
- 30 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
14 rising
Sellers
41
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
17%
- KORBOND29%
- JKG25%
- ProPinz16%
- AIOUNIYA5%
- TEAMIOULING5%
- SPINBUZZ4%
- Open — no brand owns it (8 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +30.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top safety pins search terms
- safety pins405K/yr
- safety pins for clothes51K/yr
- safety pin23K/yr
- pins for clothes12K/yr
- clothes pins10K/yr
- safety pins assorted sizes9K/yr
- saftey pins8K/yr
- clothes pin5K/yr
- safety pins for running bibs3K/yr
- clothing pins4K/yr
Top safety pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Korbond Silver Safety Pins - 50 Pieces; Professional Grade Sharp Point Heavy Duty Nickel Crafting Sewing Pinning Fabrics Saree Sari; 3 Sizes: Small 20x27mm Medium 20x38mm Large 10x45mm
KORBOND£1.724.6★3,077 rev
JKG 50 x SAFETY PINS Assorted Sizes - Small Medium Large Safety Pins For Clothes - Perfect for Arts Crafts Sewing Hemming Textile Fabric Baby Clothing - Strong Nickel Plated Craft Pins
JKG£2.484.2★1,560 rev
250x Safety Pins Assorted 4-Sizes - Strong Nickel Plated Steel Rust Resistant - Small Safety Pins for Clothes and Ideal for Art & Crafts DIY Pinning Hemming Dressmaking Sewing and More
ProPinz£4.134.4★1,166 rev
Safety Pins 260 Pieces 5 Sizes Sewing Accessories Nickel Plated Steel Pins For Crafts Diy Pinning Hemming Dressmaking Sewing Saftey Set Sizes19 mm27 mm32 mm45 mm54 mm
AIOUNIYA£3.254.6★201 rev
TEAMIOULING 150 PCS Safety Pins Assorted 3 Sizes Silver Safety Pins for Clothes Large and Small Safety Pin Bulk Safety Pin Heavy Duty for Crafts Pinning and Sewing
TEAMIOULING£3.094.6★127 rev
Newest
by launch date
150 Pcs Safety Pins Assorted 5 Sizes Stainless Steel Pins Safety Pins for Clothes Crafts Arts Heavy Duty Sewing Pin with Storage Box
Vexorlian£4.548 rev
Korbond Safety Pins Value Pack - 100 Assorted Sizes; Silver/Nickel Gold/Gilt; Professional Grade Sharp Point Heavy Duty Nickel Pin Crafting Sewing Pinning Fabrics Saree Sari
KORBOND£2.263,077 rev
ENCHOL 200 Pcs 4 Sizes Safety Pins Assorted Safety Pins for Clothes
ENCHOL£3.4297 rev
TEAMIOULING 150 PCS Safety Pins Assorted 3 Sizes Silver Safety Pins for Clothes Large and Small Safety Pin Bulk Safety Pin Heavy Duty for Crafts Pinning and Sewing
TEAMIOULING£3.09127 rev
Safety Pins 260 Pieces 5 Sizes Sewing Accessories Nickel Plated Steel Pins For Crafts Diy Pinning Hemming Dressmaking Sewing Saftey Set Sizes19 mm27 mm32 mm45 mm54 mm
AIOUNIYA£3.25201 rev
Trending
90-day click momentum
Kanta Safety Pins 4 Sizes Pack of 55 Nickle Plated Rust Resistant Steel Strong Quality Pins For Clothing Arts & Crafts Sewing and Pinning
Generic£2.344.5★
150 Pcs Safety Pins Assorted 5 Sizes Stainless Steel Pins Safety Pins for Clothes Crafts Arts Heavy Duty Sewing Pin with Storage Box
Vexorlian£4.543.6★
SPINBUZZ Safety Pins 4 Sizes Pack of 105 Nickle Plated Rust Resistant Steel Heavy Duty Quality Pins For Clothing Arts & Crafts Sewing and Pinning
SPINBUZZ£4.054.5★
SPINBUZZ Safety Pins 4 Sizes Pack of 210 Nickle Plated Rust Resistant Steel Strong Quality Pins For Clothing Arts & Crafts Sewing and Pinning
SPINBUZZ£5.244.7★
Korbond Safety Pins Value Pack - 100 Assorted Sizes; Silver/Nickel Gold/Gilt; Professional Grade Sharp Point Heavy Duty Nickel Pin Crafting Sewing Pinning Fabrics Saree Sari
KORBOND£2.264.6★
What buyers say about safety pins
What buyers praise and complain about, mined from review topics.What buyers love
“yes right size”
“Good price”
“As pictured, love the box for them”
“Quality seems good”
“Good selection of safety pins”
“Handy pack of various safety pins”
“The set is sturdy”
“The safety clasp design works well”
“Super handy”
“Does the work”
What buyers complain about
“Not very strong”
“Very cheap quality”
“The largest are quite large”
“poor quality and also some of the pins are rusty”
“material, which is not always easy”
“I wanted stronger and thicker pins”
“Waste of money”
“Poor Quality Safety Pins”
“the aesthetics also make me worry about their durability”
“Flimsy, clip not secure enough”
Top return reasons
Common questions
- Is safety pins profitable to sell on Amazon United Kingdom?
- The niche generates £403K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +30.5%. Flapen's verdict: Worth a look (53/100).
- How competitive is the safety pins niche?
- 14 brands and 41 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in safety pins?
- Top complaints mined from reviews: Strength, Quality-Overall, Size-Overall. The return rate is 0.2%.
- When does demand for safety pins peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the safety pins niche?
- Listings span £1.13–£5.49; the average listing price is £3.46 (sweet spot $15–$100). The average incumbent carries 1,478 reviews — the moat a new listing must climb.