Is safety eyes profitable to sell on Amazon United Kingdom?

The niche generates £150K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (45/100).

How competitive is the safety eyes niche?

15 brands and 19 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in safety eyes?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Safety Standards. The return rate is 0.3%.

When does demand for safety eyes peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the safety eyes niche?

Listings span £3.37–£8.99; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.

safety eyes

Skip it

Prices mostly outside the sweet spot ($3.37–$8.99) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Great10.2%

search→purchase rate — share of searches ending in a sale

Review moat

Good560

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£150K

£150K/yr · 285K searches

Avg price

Bad£5.18

avg listing price — sweet spot $15–$100

Growth

Bad-32.6%

90-day search growth — must beat 0% to launch

Price range

Bad£3.37–£8.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, safety eyes is a £150K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

safety eyes market data

Units sold / yr: 25K–30K; avg 1,000–1,250/product
Revenue / yr: £130K–£155K; units × avg price
Conversion rate: 10.2%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 8.0%
Avg brand age: 27 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

27%

Ailiver23%
TEAMIOULING15%
WIURGOHA14%
Tanxan8%
Buylorco7%
ASTARON7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top safety eyes search terms

safety eyes for crochet toys80K/yr -34.7%10.2% conv.
safety eyes63K/yr -28.6%6.4% conv.
crochet eyes31K/yr -28.6%9.0% conv.
eyes for crochet toys21K/yr -37.7%7.4% conv.
safety eyes for toy making13K/yr -33.8%5.1% conv.
crochet safety eyes10K/yr -24.9%8.6% conv.
toy eyes9K/yr -33.5%5.3% conv.
amigurumi eyes8K/yr -38.4%6.8% conv.
doll eyes6K/yr -17.9%1.9% conv.
eyes for soft toys7K/yr -28.1%4.8% conv.

All search terms

Top safety eyes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Safety Eyes Plastic Safety Eyes Toy Eyes with Washer for Tcrochet Toys 101PCS Craft Eyes Doll Eyes for Soft Toy Making DIY Craft Dolls(6-12 mm)

Ailiver£3.554.5★1,267 rev

260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations

TEAMIOULING£3.504.6★77 rev

WIURGOHA 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)

WIURGOHA£8.994.6★226 rev

142 Pcs Safety Eyes for Crochet Toys | 5 Sizes (6mm-12mm) | Durable Plastic Eyes for Amigurumi DIY Crafts | Easy-Install Washers for Secure Fit | Perfect for Crafters Parents Toy Makers

Tanxan£3.424.4★59 rev

Buylorco 600pcs 6~14mm Safety Eyes and Noses for Amigurumi Crochet Doll

Buylorco£6.474.5★3,003 rev

Newest

by launch date

TIESOME 48 Pcs Craft Eyes 12/16/20mm Colored Safety Eyes with Washers Plastic Crochet Eye for Amigurumi Crafts Buttons Noses DIY Sewing Accessories 8 Colors

TIESOME£6.9211 rev

6mo ago

100Pcs Safety Eyes for Crochet Toys - 6-12mm Plastic Crochet Eyes with Washers for Tcrochet Toys Perfect for Crochet Toys & DIY Craft Dolls

XIELBIS£4.0267 rev

1y ago

142 Pcs Safety Eyes for Crochet Toys | 5 Sizes (6mm-12mm) | Durable Plastic Eyes for Amigurumi DIY Crafts | Easy-Install Washers for Secure Fit | Perfect for Crafters Parents Toy Makers

Tanxan£3.4259 rev

1y ago

260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations

TEAMIOULING£3.5077 rev

1y ago

HONQX Safety Eyes for Crochet Toys 400 pcs 5-12mm Safety Crochet Craft Eyes with Washer Black Plastic Doll Eye for Stuffed Toy Making

HONQX£4.35100 rev

1y ago

What buyers say about safety eyes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Great selection”

Size-Overall19%

“Great size”

Value For Money15%

“Good value for money”

Ease Of Use10%

“Very easy to use”

Advertised Vs Actual Product8%

“Exactly as described”

Safety Standards8%

“Safety eyes”

Durability3%

“are durable”

Color3%

“Good selection of coloured eyes”

Embellishment/Embroidery Quality2%

“Perfect for my crochet teddies”

Gifting Purpose2%

“A ideal gift in the arts and crafts”

What buyers complain about

Size-Overall39%

“other sizes are too small”

Quality-Overall6%

“would go for higher quality next time”

Safety Standards6%

“These are NOT safety eyes - there is no EN71 test for them”

Certifications6%

“No European standard shown”

Choking6%

“a choking hazard”

Value For Money5%

“waste of money”

Ease Of Cleaning3%

“Dirty”

Strength3%

“fall out easily”

Stretchability/Expandability/Elasticity3%

“The rubber backing stretch”

Adhesion/Stickiness3%

“The noses can only be glued on”

Top return reasons

Size-Overall66%

Quality-Overall10%

Defective Material/Parts5%

Safety Standards4%

Functionality-Overall3%

Advertised Vs Actual Product2%

Sharpness2%

Compatibility-Overall2%

Certifications1%

Scratch Resistance1%

Common questions

Is safety eyes profitable to sell on Amazon United Kingdom?: The niche generates £150K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -32.6%. Flapen's verdict: Skip it (45/100).
How competitive is the safety eyes niche?: 15 brands and 19 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in safety eyes?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Safety Standards. The return rate is 0.3%.
When does demand for safety eyes peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the safety eyes niche?: Listings span £3.37–£8.99; the average listing price is £5.18 (sweet spot $15–$100). The average incumbent carries 560 reviews — the moat a new listing must climb.

safety eyes

safety eyes market data

Competition & brand share

Demand & seasonality

Top safety eyes search terms

Top safety eyes products on Amazon

Top sellers

Newest

Trending

What buyers say about safety eyes

What buyers love

What buyers complain about

Top return reasons

Common questions

Related niches in Home & Garden