Safety Eyes
prices mostly outside the sweet spot ($3.37–$8.99) — Safety Eyes doesn't clear our bar today.
Flapen Score
Is Safety Eyes profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Safety Eyes is a £150K/yr Amazon United Kingdom market (285K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 45/100.
Safety Eyes: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -32.6% over the last 90 days and 10.2% of searches end in a purchase.
£150K
revenue / yr
Who owns the niche?
The top 5 brands hold 67% of demand, so 33% of the market is open.
33%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top Safety Eyes products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Safety Eyes Plastic Safety Eyes Toy Eyes with Washer for Tcrochet Toys 101PCS Craft Eyes Doll Eyes for Soft Toy Making DIY Craft Dolls(6-12 mm)
- Price
- £3.55
- Rating
- 4.5/5
- Reviews
- 1,267
- Age
- 4y ago
260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations
- Price
- £3.50
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago
WIURGOHA 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago
142 Pcs Safety Eyes for Crochet Toys | 5 Sizes (6mm-12mm) | Durable Plastic Eyes for Amigurumi DIY Crafts | Easy-Install Washers for Secure Fit | Perfect for Crafters Parents Toy Makers
- Price
- £3.42
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
Buylorco 600pcs 6~14mm Safety Eyes and Noses for Amigurumi Crochet Doll
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 3,003
- Age
- 5y ago
Trending
90-day click momentum
TIESOME 48 Pcs Craft Eyes 12/16/20mm Colored Safety Eyes with Washers Plastic Crochet Eye for Amigurumi Crafts Buttons Noses DIY Sewing Accessories 8 Colors
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 6mo ago
260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations
- Price
- £3.50
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago
RuWfpz Safety Eyes for Crochet Toys Amigurumi 6mm 100Pcs - Doll Teddy Bear Eyes with Washers Black Plastic Crochet Safety Eyes for Toy Making Plush Crocheting Crafting
- Price
- £4.77
- Rating
- 4.7/5
- Reviews
- 1,287
- Age
- 3y ago
Zhenle 600 Pcs Safety Eyes Plastic Teddy Eyes Doll Eyes for Toy Making Colourful Safety Eyes and Safety Noses with Washers for Knitting Crochet Soft Toys Doll
- Price
- £6.36
- Rating
- 4.5/5
- Reviews
- 448
- Age
- 5y ago
YHTCC 100 PCS Safety Eyes for Crochet Toys Craft Eyes Teddybear Eyes
- Price
- £3.76
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Newest
by launch dateTIESOME 48 Pcs Craft Eyes 12/16/20mm Colored Safety Eyes with Washers Plastic Crochet Eye for Amigurumi Crafts Buttons Noses DIY Sewing Accessories 8 Colors
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 6mo ago
100Pcs Safety Eyes for Crochet Toys - 6-12mm Plastic Crochet Eyes with Washers for Tcrochet Toys Perfect for Crochet Toys & DIY Craft Dolls
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago
142 Pcs Safety Eyes for Crochet Toys | 5 Sizes (6mm-12mm) | Durable Plastic Eyes for Amigurumi DIY Crafts | Easy-Install Washers for Secure Fit | Perfect for Crafters Parents Toy Makers
- Price
- £3.42
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago
260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations
- Price
- £3.50
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago
HONQX Safety Eyes for Crochet Toys 400 pcs 5-12mm Safety Crochet Craft Eyes with Washer Black Plastic Doll Eye for Stuffed Toy Making
- Price
- £4.35
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
19
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
27%
- Ailiver23%
- TEAMIOULING15%
- WIURGOHA14%
- Tanxan8%
- Buylorco7%
- ASTARON7%
Safety Eyes demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.7×
Top Safety Eyes search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- safety eyes for crochet toys80K/yr
- safety eyes63K/yr
- crochet eyes31K/yr
- eyes for crochet toys21K/yr
- safety eyes for toy making13K/yr
- crochet safety eyes10K/yr
- toy eyes9K/yr
- amigurumi eyes8K/yr
- doll eyes6K/yr
- eyes for soft toys7K/yr
What reviews say buyers love and hate about Safety Eyes
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Great selection”
“Great size”
“Good value for money”
“Very easy to use”
“Exactly as described”
What buyers complain about
81% of reviews“other sizes are too small”
“would go for higher quality next time”
“These are NOT safety eyes - there is no EN71 test for them”
“No European standard shown”
“a choking hazard”
Safety Eyes return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
71%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Safety Eyes questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
