Safety Eyes
FailPrices span $3.37–$8.99, mostly outside the sweet spot, so Safety Eyes is a Fail.
- Flapen Score
- 45 / 100Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 5145
- Market size
- £150K/yr285K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 64%top-5 click share · 15 brands · 19 sellers
Flapen Score
Safety Eyes against its category
The dotted line is the Home & Garden average. Past it, Safety Eyes is stronger. Inside it, weaker.
Market
The Safety Eyes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Safety Eyes 285K times last year and spent an estimated £150K. The top 5 brands take 67% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.
- Searches, last 12 months
- 285K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £150Ka year
- Peak month
- February1.7× the quietest month
- Top search term
- safety eyes for crochet toys80K searches a year
02 · Price
A sale here is worth £5.18.
Listings sell for £5.18 on average, from £3.37 to £8.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £5.18 that is £5K to £6K a year per listing.
- Average price
- £5.18under the $15 to $100 sweet spot
- Price range
- £3.37–£8.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #33 within Doll Making. It carries 560 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 8.0%
- Average rank
- #33in Doll Making
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 560per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Safety Eyes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Safety Eyes Plastic Safety Eyes Toy Eyes with Washer for Tcrochet Toys 101PCS Craft Eyes Doll Eyes for Soft Toy Making DIY Craft Dolls(6-12 mm)
- Price
- £3.55
- Rating
- 4.5/5
- Reviews
- 1,267
- Age
- 4y ago

260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations
- Price
- £3.50
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago

WIURGOHA 1100PCS Safety Eyes and Noses Amigurumi Safety Eyes for Crocheting Colorful Doll Crochet Eyes with Washers for Plush Animal Crochet Toy Stuffed Doll and Teddy Bear (Various Sizes)
- Price
- £8.99
- Rating
- 4.6/5
- Reviews
- 226
- Age
- 1y ago

142 Pcs Safety Eyes for Crochet Toys | 5 Sizes (6mm-12mm) | Durable Plastic Eyes for Amigurumi DIY Crafts | Easy-Install Washers for Secure Fit | Perfect for Crafters Parents Toy Makers
- Price
- £3.42
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

Buylorco 600pcs 6~14mm Safety Eyes and Noses for Amigurumi Crochet Doll
- Price
- £6.47
- Rating
- 4.5/5
- Reviews
- 3,003
- Age
- 5y ago
Trending
90-day click momentum
TIESOME 48 Pcs Craft Eyes 12/16/20mm Colored Safety Eyes with Washers Plastic Crochet Eye for Amigurumi Crafts Buttons Noses DIY Sewing Accessories 8 Colors
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 6mo ago

260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations
- Price
- £3.50
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago

RuWfpz Safety Eyes for Crochet Toys Amigurumi 6mm 100Pcs - Doll Teddy Bear Eyes with Washers Black Plastic Crochet Safety Eyes for Toy Making Plush Crocheting Crafting
- Price
- £4.77
- Rating
- 4.7/5
- Reviews
- 1,287
- Age
- 3y ago

Zhenle 600 Pcs Safety Eyes Plastic Teddy Eyes Doll Eyes for Toy Making Colourful Safety Eyes and Safety Noses with Washers for Knitting Crochet Soft Toys Doll
- Price
- £6.36
- Rating
- 4.5/5
- Reviews
- 448
- Age
- 5y ago

YHTCC 100 PCS Safety Eyes for Crochet Toys Craft Eyes Teddybear Eyes
- Price
- £3.76
- Rating
- 4.2/5
- Reviews
- 26
- Age
- 1y ago
Newest
by launch date
TIESOME 48 Pcs Craft Eyes 12/16/20mm Colored Safety Eyes with Washers Plastic Crochet Eye for Amigurumi Crafts Buttons Noses DIY Sewing Accessories 8 Colors
- Price
- £6.92
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 6mo ago

100Pcs Safety Eyes for Crochet Toys - 6-12mm Plastic Crochet Eyes with Washers for Tcrochet Toys Perfect for Crochet Toys & DIY Craft Dolls
- Price
- £4.02
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 1y ago

142 Pcs Safety Eyes for Crochet Toys | 5 Sizes (6mm-12mm) | Durable Plastic Eyes for Amigurumi DIY Crafts | Easy-Install Washers for Secure Fit | Perfect for Crafters Parents Toy Makers
- Price
- £3.42
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 1y ago

260PCS Safety Eyes with Washers 6-18 mm 8 Sizes Safety Eyes for Crochet Crafts DIY Crafts Stuffed Animals DIY Halloween Decorations
- Price
- £3.50
- Rating
- 4.6/5
- Reviews
- 77
- Age
- 1y ago

HONQX Safety Eyes for Crochet Toys 400 pcs 5-12mm Safety Crochet Craft Eyes with Washer Black Plastic Doll Eye for Stuffed Toy Making
- Price
- £4.35
- Rating
- 4.5/5
- Reviews
- 100
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
19
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
27%
- Ailiver23%
- TEAMIOULING15%
- WIURGOHA14%
- Tanxan8%
- Buylorco7%
- ASTARON7%
Demand
Safety Eyes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Safety Eyes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- safety eyes for crochet toys80K/yr
- safety eyes63K/yr
- crochet eyes31K/yr
- eyes for crochet toys21K/yr
- safety eyes for toy making13K/yr
- crochet safety eyes10K/yr
- toy eyes9K/yr
- amigurumi eyes8K/yr
- doll eyes6K/yr
- eyes for soft toys7K/yr
Reviews and returns
What reviews say buyers love and hate about Safety Eyes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
other sizes are too small
The big ones are too big
A little disappointed with the sizes
would go for higher quality next time
Poor quality item received
These are NOT safety eyes - there is no EN71 test for them
This product is not suitable for use in craft projects that include Safety Eyes
No European standard shown
a choking hazard
Love
Great selection
Good quality
Great product
Great size
Perfect size for using in amigurumi
Easy to use good variety of sizes
Good value for money
Good value
worth the money
Very easy to use
very easy to fit using slight pressure of the hands
Handy for crafts projects
Exactly as described
Exactly what I needed
Exactly as stated
Return
0.3% Return rate 71% Fixable by listing
other sizes are too small
The big ones are too big
A little disappointed with the sizes
would go for higher quality next time
Poor quality item received
These are NOT safety eyes - there is no EN71 test for them
This product is not suitable for use in craft projects that include Safety Eyes
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Safety Eyes questions
Answered from the same tracked data.









