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Safety Eyes

Fail

Prices span $3.37–$8.99, mostly outside the sweet spot, so Safety Eyes is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£150K/yr285K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
64%top-5 click share · 15 brands · 19 sellers

Flapen Score

Safety Eyes against its category

The dotted line is the Home & Garden average. Past it, Safety Eyes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Safety Eyes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Safety Eyes 285K times last year and spent an estimated £150K. The top 5 brands take 67% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
285K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
10.2%
Market size, estimated
£150Ka year
Peak month
February1.7× the quietest month
Top search term
safety eyes for crochet toys80K searches a year

02 · Price

A sale here is worth £5.18.

Listings sell for £5.18 on average, from £3.37 to £8.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,000 to 1,250 of them. At £5.18 that is £5K to £6K a year per listing.

Average price
£5.18under the $15 to $100 sweet spot
Price range
£3.37–£8.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #33 within Doll Making. It carries 560 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#33in Doll Making
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
560per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Safety Eyes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

19

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

27%

  • Ailiver23%
  • TEAMIOULING15%
  • WIURGOHA14%
  • Tanxan8%
  • Buylorco7%
  • ASTARON7%

Demand

Safety Eyes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Safety Eyes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • safety eyes for crochet toys80K/yr
  • safety eyes63K/yr
  • crochet eyes31K/yr
  • eyes for crochet toys21K/yr
  • safety eyes for toy making13K/yr
  • crochet safety eyes10K/yr
  • toy eyes9K/yr
  • amigurumi eyes8K/yr
  • doll eyes6K/yr
  • eyes for soft toys7K/yr

Reviews and returns

What reviews say buyers love and hate about Safety Eyes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall39%−0.19

other sizes are too small

The big ones are too big

A little disappointed with the sizes

Quality-Overall6%+0.75

would go for higher quality next time

Poor quality item received

Safety Standards6%+0.34

These are NOT safety eyes - there is no EN71 test for them

This product is not suitable for use in craft projects that include Safety Eyes

Certifications6%−0.04

No European standard shown

Choking6%−0.04

a choking hazard

Love

Quality-Overall24%+0.75

Great selection

Good quality

Great product

Size-Overall19%−0.19

Great size

Perfect size for using in amigurumi

Easy to use good variety of sizes

Value For Money15%+1.36

Good value for money

Good value

worth the money

Ease Of Use10%+0.68

Very easy to use

very easy to fit using slight pressure of the hands

Handy for crafts projects

Advertised Vs Actual Product8%+0.85

Exactly as described

Exactly what I needed

Exactly as stated

Return

0.3% Return rate 71% Fixable by listing

Size-Overall66%▇▇▇▇▁█

other sizes are too small

The big ones are too big

A little disappointed with the sizes

Quality-Overall10%▃▄▁▃█▃

would go for higher quality next time

Poor quality item received

Defective Material/Parts5%▇▁▇▁█▂
Safety Standards4%▁▃▃▁█▁

These are NOT safety eyes - there is no EN71 test for them

This product is not suitable for use in craft projects that include Safety Eyes

Functionality-Overall3%▁▄▁█▁▁

FAQ

Common Safety Eyes questions

Answered from the same tracked data.