sae 30 oil
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Market size
Okay£117K£117K/yr · 76K searches
Review moat
Bad5,739.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.65avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad£5.62–£16.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, sae 30 oil is a £117K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 36/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
sae 30 oil market data
- Units sold / yr
- 13K–15K
- avg 1,250–1,500/product
- Revenue / yr
- £108K–£130K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #3
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 90 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
33
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Briggs & Stratton59%
- SILVERHOOK20%
- Liqui Moly11%
- Carlube6%
- VOYTO4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.6% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.0×
Top sae 30 oil search terms
- lawnmower oil15K/yr
- 4 stroke lawnmower oil12K/yr
- sae30 lawnmower oil10K/yr
- lawn mower oil7K/yr
- sae 30 oil lawnmower7K/yr
- sae 30 oil9K/yr
- 4 stroke engine oil6K/yr
- briggs and stratton oil5K/yr
- lawnmower oil 4 stroke3K/yr
- 4 stroke oil2K/yr
Top sae 30 oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Briggs & Stratton 100005E 4-stroke lawn mower engine oil SAE30 0.6 l Black
Briggs & Stratton£6.464.8★9,297 rev
Briggs & Stratton 100004E 4-Stroke Lawn Mower Engine Oil SAE30 500ml Black 0.5 Litre
Briggs & Stratton£5.624.8★9,297 rev
Silverhook SHMA1 4 Stroke SAE30 Engine Oil 1 Liter
SILVERHOOK£5.684.8★1,126 rev
LIQUI MOLY Lawnmower Oil SAE 30 | 1 L | Garden tool oil | SKU: 1264
Liqui Moly£8.224.7★7,284 rev
Carlube 4-Stroke Garden Machinery Oil 1 Litre
Carlube£7.504.7★182 rev
Newest
by launch date
1L SAE 30 Engine Oil for Lawnmowers Tractors and Garden Equipment API SG/CD High-Performance Lubrication for 4-Stroke Engines Compatible with Major Brands Enhances Engine Life and Efficiency
VOYTO£10.76138 rev
Briggs & Stratton 100004E 4-Stroke Lawn Mower Engine Oil SAE30 500ml Black 0.5 Litre
Briggs & Stratton£5.629,297 rev
Carlube 4-Stroke Garden Machinery Oil 1 Litre
Carlube£7.50182 rev
Silverhook SHMA1 4 Stroke SAE30 Engine Oil 1 Liter
SILVERHOOK£5.681,126 rev
Briggs & Stratton 100007E 4-Stroke Summer Motor Oil SAE 30 1 Litre
Briggs & Stratton£8.969,297 rev
Trending
90-day click momentumBriggs & Stratton 100007E 4-Stroke Summer Motor Oil SAE 30 1 Litre
Briggs & Stratton£8.964.8★
1L SAE 30 Engine Oil for Lawnmowers Tractors and Garden Equipment API SG/CD High-Performance Lubrication for 4-Stroke Engines Compatible with Major Brands Enhances Engine Life and Efficiency
VOYTO£10.764.7★
Carlube 4-Stroke Garden Machinery Oil 1 Litre
Carlube£7.504.7★
Briggs & Stratton 100008E SAE30 4-Stroke Lawn Mower Engine Oil 2.0 Litre
Briggs & Stratton£16.004.8★
Briggs & Stratton 100005E 4-stroke lawn mower engine oil SAE30 0.6 l Black
Briggs & Stratton£6.464.8★
What buyers say about sae 30 oil
What buyers praise and complain about, mined from review topics.What buyers love
“worked as it should”
“a bargain for replacing lawnmower oil”
“Excellent product”
“Good value lawnmower oil”
“it's really good my mower is running well”
“Mower is still working so it does the job it's supposed to do”
“Good easy”
“Ideal for every garden item with an engine that requires oil for maintenance and smooth running”
“Great fit the price”
“A fantastic item for my lawn mower, engine running smoothly,, price was far better than the local home and garden centre,”
What buyers complain about
“Stick to cheaper brands no difference”
Top return reasons
Common questions
- Is sae 30 oil profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 8 tracked products. 90-day search growth is +12.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the sae 30 oil niche?
- 5 brands and 33 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in sae 30 oil?
- Top complaints mined from reviews: Quality-Overall. The return rate is 0.1%.
- When does demand for sae 30 oil peak?
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 7.0× the quietest.
- What does it cost to enter the sae 30 oil niche?
- Listings span £5.62–£16.00; the average listing price is £8.65 (sweet spot $15–$100). The average incumbent carries 5,740 reviews — the moat a new listing must climb.