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Sae 30 Oil

Fail

The top 5 brands take 100% of clicks, so Sae 30 Oil is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£117K/yr76K searches / yr
90-day growth
+12.6%search demand this quarter
Competition
89%top-5 click share · 5 brands · 33 sellers

Flapen Score

Sae 30 Oil against its category

The dotted line is the Home & Garden average. Past it, Sae 30 Oil is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sae 30 Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sae 30 Oil 76K times last year and spent an estimated £117K. All 5 brands take every click. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 36 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved +12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+12.6%
Conversion, latest week
17.8%
Market size, estimated
£117Ka year
Peak month
April7.0× the quietest month
Top search term
lawnmower oil15K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £5.62 to £16.00. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At £8.65 that is £11K to £13K a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£5.62–£16.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Mowers & Outdoor Power Tools. It carries 5,740 reviews at 4.76 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Mowers & Outdoor Power Tools
Average rating
4.76 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,740per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
90 months

Products

Top Sae 30 Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£12K£23K£35K£47K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • Briggs & Stratton59%
  • SILVERHOOK20%
  • Liqui Moly11%
  • Carlube6%
  • VOYTO4%
  • Open — no brand owns it (0%)

Demand

Sae 30 Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.0×

Search terms

Top Sae 30 Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lawnmower oil15K/yr
  • 4 stroke lawnmower oil12K/yr
  • sae30 lawnmower oil10K/yr
  • lawn mower oil7K/yr
  • sae 30 oil lawnmower7K/yr
  • sae 30 oil9K/yr
  • 4 stroke engine oil6K/yr
  • briggs and stratton oil5K/yr
  • lawnmower oil 4 stroke3K/yr
  • 4 stroke oil2K/yr

Reviews and returns

What reviews say buyers love and hate about Sae 30 Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.10

Stick to cheaper brands no difference

Love

Advertised Vs Actual Product26%+2.51

worked as it should

Does job

As described

Value For Money24%−0.09

a bargain for replacing lawnmower oil

Great value

Good value

Quality-Overall19%−0.10

Excellent product

Quality products

Very good item

Lubrication13%+1.03

Good value lawnmower oil

This was the recommended oil for my mower

Good oil

Efficiency8%+0.63

it's really good my mower is running well

Works fine

Works well for my mower

Return

0.1% Return rate 17% Fixable by listing

Leak-Proof42%█▁▁█▁▃
Quality-Overall25%▁▁▁▁█▁

Stick to cheaper brands no difference

Compatibility-Overall8%▁▁▁▁█▁
Certifications8%▁▁▁▁▁█
Advertised Vs Actual Product8%▁▁▁▁▁█

FAQ

Common Sae 30 Oil questions

Answered from the same tracked data.