How competitive is the Sae 30 Oil niche on Amazon United Kingdom?

5 brands and 33 sellers compete in Sae 30 Oil on Amazon United Kingdom. The top 5 Sae 30 Oil products take 89% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Sae 30 Oil?

Sae 30 Oil buyers on Amazon United Kingdom complain most about Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Sae 30 Oil niche?

Sae 30 Oil sells for £8.65 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.62–£16.00. The average incumbent carries 5,740 reviews — the moat a new listing must climb.

Sae 30 Oil

brand-locked demand (top 5 brands take 100% of clicks) — Sae 30 Oil doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Sae 30 Oil profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Sae 30 Oil is a £117K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Skip it — 36/100.

Sae 30 Oil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.6% over the last 90 days and 17.8% of searches end in a purchase.

£117K

revenue / yr

Units sold / yr15K

Search volume / yr+12.6%76K

Conversion rate17.8%

Avg price£8.65

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 33

Top-5 product click share89%

Open market0%

Avg brand age90 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 8 products

Top Sae 30 Oil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Briggs & Stratton 100005E 4-stroke lawn mower engine oil SAE30 0.6 l Black

Price: £6.46
Rating: 4.8/5
Reviews: 9,297
Age: 16y ago

Briggs & Stratton 100004E 4-Stroke Lawn Mower Engine Oil SAE30 500ml Black 0.5 Litre

Price: £5.62
Rating: 4.8/5
Reviews: 9,297
Age: 9y ago

Silverhook SHMA1 4 Stroke SAE30 Engine Oil 1 Liter

Price: £5.68
Rating: 4.8/5
Reviews: 1,126
Age: 13y ago

LIQUI MOLY Lawnmower Oil SAE 30 | 1 L | Garden tool oil | SKU: 1264

Price: £8.22
Rating: 4.7/5
Reviews: 7,284
Age: 13y ago

Carlube 4-Stroke Garden Machinery Oil 1 Litre

Price: £7.50
Rating: 4.7/5
Reviews: 182
Age: 12y ago

Newest

by launch date

1L SAE 30 Engine Oil for Lawnmowers Tractors and Garden Equipment API SG/CD High-Performance Lubrication for 4-Stroke Engines Compatible with Major Brands Enhances Engine Life and Efficiency

Price: £10.76
Rating: 4.7/5
Reviews: 138
Age: 2y ago

Briggs & Stratton 100004E 4-Stroke Lawn Mower Engine Oil SAE30 500ml Black 0.5 Litre

Price: £5.62
Rating: 4.8/5
Reviews: 9,297
Age: 9y ago

Carlube 4-Stroke Garden Machinery Oil 1 Litre

Price: £7.50
Rating: 4.7/5
Reviews: 182
Age: 12y ago

Silverhook SHMA1 4 Stroke SAE30 Engine Oil 1 Liter

Price: £5.68
Rating: 4.8/5
Reviews: 1,126
Age: 13y ago

Briggs & Stratton 100007E 4-Stroke Summer Motor Oil SAE 30 1 Litre

Price: £8.96
Rating: 4.8/5
Reviews: 9,297
Age: 13y ago

Competition: brands, sellers & click share

The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

Briggs & Stratton59%
SILVERHOOK20%
Liqui Moly11%
Carlube6%
VOYTO4%
Open — no brand owns it (0%)

Sae 30 Oil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR17.8%Products8Brands5Top 5 Brands100%OOS Rate0.0%Rating4.8★Reviews5,740Avg BSR#3

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 7.0×

Top Sae 30 Oil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

lawnmower oil15K/yr +9.1%14.1% conv.
4 stroke lawnmower oil12K/yr +65.5%20.0% conv.
sae30 lawnmower oil10K/yr +39.2%22.1% conv.
lawn mower oil7K/yr +5.9%15.2% conv.
sae 30 oil lawnmower7K/yr +34.7%19.0% conv.
sae 30 oil9K/yr -30.2%9.7% conv.
4 stroke engine oil6K/yr -21.0%12.7% conv.
briggs and stratton oil5K/yr -17.9%15.5% conv.
lawnmower oil 4 stroke3K/yr +9.0%19.0% conv.
4 stroke oil2K/yr +11.1%10.9% conv.

What reviews say buyers love and hate about Sae 30 Oil

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews

Advertised Vs Actual Product26%

“worked as it should”

Value For Money24%

“a bargain for replacing lawnmower oil”

Quality-Overall19%

“Excellent product”

Lubrication13%

“Good value lawnmower oil”

Efficiency8%

“it's really good my mower is running well”

What buyers complain about

100% of reviews

Quality-Overall100%

“Stick to cheaper brands no difference”

Sae 30 Oil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

42%

2Quality-Overall

25%

3Compatibility-Overall

4Certifications

5Advertised Vs Actual Product

Common Sae 30 Oil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Sae 30 Oil 36/100 on Amazon United Kingdom — Skip it. The niche generates £117K/yr across 8 tracked products. Search demand moved +12.6% over the last 90 days.