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Sack Race

Maybe

Search demand grew +284.2% this quarter. But shoppers spend only $18K a year here, so Sack Race is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£18K/yr27K searches / yr
90-day growth
+284.2%search demand this quarter
Competition
57%top-5 click share · 17 brands · 22 sellers

Flapen Score

Sack Race against its category

The dotted line is the Home & Garden average. Past it, Sack Race is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sack Race market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Sack Race 27K times last year and spent an estimated £18K. The top 5 brands take 68% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +284.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £18K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
+284.2%
Conversion, latest week
3.6%
Market size, estimated
£18Ka year
Peak month
July18.0× the quietest month
Top search term
sack race bags adults10K searches a year

02 · Price

A sale here is worth £18.71.

Listings sell for £18.71 on average, from £9.05 to £39.75. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £18.71 that is £0 to £2K a year per listing.

Average price
£18.71inside the $15 to $100 sweet spot
Price range
£9.05–£39.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #329 within Party Supplies. It carries 623 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
14.7%
Average rank
#329in Party Supplies
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
623per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Sack Race products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£898£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

22

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

26%

  • heavenlife34%
  • CWLAKON11%
  • Goujfol9%
  • JOYIN8%
  • 22YardsPro7%
  • Eocolz6%

Demand

Sack Race search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 18.0×

Search terms

Top Sack Race search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sack race bags adults10K/yr
  • sack race10K/yr
  • sacks for sack race6K/yr
  • sack race bags children900/yr

Reviews and returns

What reviews say buyers love and hate about Sack Race

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.08

Some bits may not last whilst others will

falling apart

Not durable at all

Quality-Overall13%−0.06

Poor quality and fiddly

Had bought similar from other places and the quality was rubbish, this however, is excellent quality and great value for money

Size-Overall7%−0.08

Also, everything was much smaller than I thought it would be, so only really suitable for toddlers, not children over 5/6

Material Quality5%−0.04

Cheap material,

Strength5%−0.04

really brittle bags, broke after 2 uses, looks sturdy

Love

Fun/Entertainment Experience45%+2.85

brings some fun

Lots of fun games

Great fun

Quality-Overall13%−0.06

It's rare to find a kit that includes so many different activities - from sack races to ring toss - without compromising on the quality of the individual pieces

All items are well made

Excellent quality & value for money

Durability10%−0.08

Everything is made from durable

The sacks survived our group of very competitive 12 year olds so I would say they are pretty durable

not surprised it ripped easily

Value For Money7%+0.52

great value for money

Wr got our moneys worth

Worth the buy

Efficiency4%+0.50

Very functional

Return

1.7% Return rate 54% Fixable by listing

Size-Overall47%▁▆▆█▇█

Also, everything was much smaller than I thought it would be, so only really suitable for toddlers, not children over 5/6

Quality-Overall17%▆▇█▃▃▃

Poor quality and fiddly

Had bought similar from other places and the quality was rubbish, this however, is excellent quality and great value for money

Defective Material/Parts6%▁▁▁▁▇█
Value For Money5%▁▁█▇▃▄
Durability5%▁▁▁▁▁█

Some bits may not last whilst others will

falling apart

Not durable at all

FAQ

Common Sack Race questions

Answered from the same tracked data.