rye grass seed
Skip itA small market ($23K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great£6.71–£39.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.79avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,641.2avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Market size
Bad£23K£23K/yr · 28K searches
According to Flapen's Amazon United Kingdom niche tracking, rye grass seed is a £23K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 45/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
rye grass seed market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £21K–£28K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 61 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
36
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
10%
- R&R SHOP46%
- pronto seed13%
- Lawn UK12%
- GroundMaster8%
- UK GROW7%
- Miracle-Gro5%
- Open — no brand owns it (6 brands, 10%)
Demand
Weekly Amazon search volume, last 8 weeks — -5.2% search growth over the last 90 days.Top rye grass seed search terms
- rye grass seed11K/yr
- perennial ryegrass seed8K/yr
- perennial ryegrass5K/yr
- ryegrass seed4K/yr
Top rye grass seed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
R&R SHOP Grass Seeds for Resistant Lawn ryegrass Rapid Growth and walkable Suitable for All Types of Terrain (900gr - 35mq)
R&R SHOP£9.154.3★1,520 rev
R&R SHOP - Seeds for Lawn Perennial Ryegrass Fast and Long-Lasting Growth (900gr - 35mq)
R&R SHOP£9.194.3★351 rev
Lawn UK Hardwearing Grass Seed - Sprogs & Dogs Grass Seeds Fast Growing - 500g up to 15sqm Coverage - Ideal for Family Lawns - Super Durable Perfect for Children & Pets
Lawn UK£8.914.1★9,804 rev
Pronto Seed Premium Grass Seeds 1.4kg - Covers 84m2
pronto seed£14.094.2★25,294 rev
R&R SHOP - Seeds for Lawn Perennial Ryegrass Fast and Long-Lasting Growth (500gr - 20mq)
R&R SHOP£6.724.3★351 rev
Newest
by launch date
Premium Fast Growing Grass Seeds 1.2Kg - Covers 60m for Overseeding Lawn Hard Wearing & Pet Friendly Lawn Seed with Dwarf Perennial Ryegrass and Strong Creeping Red Fescue
Growland£12.6162 rev
Rapid Seed 1.5 kg Quick Growing Grass Seed Hard-Wearing and Durable Covering 90m for Lawns & Patch Repair Dorman and Walsh Premium Green Grass
Dorman & Walsh£10.37296 rev
Boston Seeds Fast Growing Eco Grass Seed (Eco - 2 Kilogram)
Boston Seeds£16.64891 rev
Miracle-Gro Quick Grow Lawn Seed 16m2 ryegrass fescues Fast Grass Seed 480g - Super Fast Germinating Lawn Seed - Rich Green Lawn - for existing and New lawns.
Miracle-Gro£7.70768 rev
R&R SHOP - Seeds for Lawn Perennial Ryegrass Fast and Long-Lasting Growth (900gr - 35mq)
R&R SHOP£9.19351 rev
Trending
90-day click momentumPremium Fast Growing Grass Seeds 1.2Kg - Covers 60m for Overseeding Lawn Hard Wearing & Pet Friendly Lawn Seed with Dwarf Perennial Ryegrass and Strong Creeping Red Fescue
Growland£12.614.5★
R&R SHOP - Seeds for Lawn Perennial Ryegrass Fast and Long-Lasting Growth (900gr - 35mq)
R&R SHOP£9.194.3★
GroundMaster Premium Lawn Grass Seed 2.5KG Hard Wearing & Fast Germination Grass Seeds for Family Lawns and Gardens Coverage up to 150M2 for Overseeding Tough Lawn Seed Mixture Pet-Friendly
GroundMaster£20.664.2★
Grass Seed - Premium Perennial Ryegrass & Red Fescue Blend: Quality Lawn Seed Mix for Lush Durable UK Gardens (2 Kilograms)
UK GROW£12.534.2★
R&R SHOP Grass Seeds for Resistant Lawn Ryegrass Rapid Growth and walkable Suitable for All Types of Terrain (500gr - 20mq)
R&R SHOP£6.714.3★
What buyers say about rye grass seed
What buyers praise and complain about, mined from review topics.What buyers love
“grows well”
“Excellent Product”
“worth every penny”
“As advertised”
“Easy to use”
“Lovely colour”
“it really helped to thicken up the patch”
“Instructions are clear”
“It also appears to cope well with everyday wear”
“The area has been watered well each day”
What buyers complain about
“DID NOT GROW”
“Garbage product”
“Didnt get results”
“A bit pricey”
“3 weeks and it shot up”
“somewhat misleading listing”
“No instructions”
“Total waste”
“Watered and its rained”
“Coarse, ugly grass”
Top return reasons
Common questions
- Is rye grass seed profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.2%. Flapen's verdict: Skip it (45/100).
- How competitive is the rye grass seed niche?
- 12 brands and 36 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in rye grass seed?
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Functionality-Overall. The return rate is 0.1%.
- What does it cost to enter the rye grass seed niche?
- Listings span £6.71–£39.92; the average listing price is £13.79 (sweet spot $15–$100). The average incumbent carries 5,641 reviews — the moat a new listing must climb.