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Rye Grass Seed

Fail

Shoppers spend only $23K a year here, so Rye Grass Seed is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£23K/yr28K searches / yr
90-day growth
-5.2%search demand this quarter
Competition
66%top-5 click share · 12 brands · 36 sellers

Flapen Score

Rye Grass Seed against its category

The dotted line is the Home & Garden average. Past it, Rye Grass Seed is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rye Grass Seed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rye Grass Seed 28K times last year and spent an estimated £23K. The top 5 brands take 85% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
-5.2%
Conversion, latest week
6.1%
Market size, estimated
£23Ka year
Top search term
rye grass seed11K searches a year

02 · Price

A sale here is worth £13.79.

Listings sell for £13.79 on average, from £6.71 to £39.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £13.79 that is £0 to £1K a year per listing.

Average price
£13.79under the $15 to $100 sweet spot
Price range
£6.71–£39.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Plants, Seeds & Bulbs. It carries 5,641 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#30in Plants, Seeds & Bulbs
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,641per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Rye Grass Seed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

36

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

10%

  • R&R SHOP46%
  • pronto seed13%
  • Lawn UK12%
  • GroundMaster8%
  • UK GROW7%
  • Miracle-Gro5%
  • Open — no brand owns it (6 brands, 10%)

Demand

Rye Grass Seed search demand

Weekly searches over the year. Pick a range.

900700May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Rye Grass Seed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rye grass seed11K/yr
  • perennial ryegrass seed8K/yr
  • perennial ryegrass5K/yr
  • ryegrass seed4K/yr

Reviews and returns

What reviews say buyers love and hate about Rye Grass Seed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth54%−0.39

DID NOT GROW

NOTHING GREW

No growth

Quality-Overall10%+1.53

Garbage product

Cheap quality don't buy

Poor Quality

Functionality-Overall7%−0.13

Didnt get results

Didnt work

No results so far

Value For Money7%+0.75

A bit pricey

It is slightly expensive

More expensive than some

Durability3%−0.02

3 weeks and it shot up

Does not last

Has been down for two weeks

Love

Plant Growth48%−0.39

grows well

Fast growing

Awesome growth

Quality-Overall16%+1.53

Excellent Product

Good quality seeds

the quality and the price of the seed is excellent

Value For Money10%+0.75

worth every penny

Good value for money

Good for the money

Advertised Vs Actual Product6%+0.78

As advertised

Does what it says

As described

Ease Of Use4%+0.66

Easy to use

Application is straightforward

Easy enough to apply

Return

0.1% Return rate 38% Fixable by listing

Plant Growth22%█▂▂▂▃▃

DID NOT GROW

NOTHING GREW

No growth

Size-Overall20%▁█▅▄▃▃
Advertised Vs Actual Product16%▁▄▇█▅▇

somewhat misleading listing

Bag not same as advertised

not in the box shown in the picture

Functionality-Overall15%▁▁██▇▇

Didnt get results

Didnt work

No results so far

Value For Money6%▁█▆▄▅▆

A bit pricey

It is slightly expensive

More expensive than some

FAQ

Common Rye Grass Seed questions

Answered from the same tracked data.