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Russell Hobbs Slow Cooker

Fail

Demand is soft, at -50.4% this quarter, so Russell Hobbs Slow Cooker is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£33K/yr24K searches / yr
90-day growth
-50.4%search demand this quarter
Competition
96%top-5 click share · 2 brands · 144 sellers

Flapen Score

Russell Hobbs Slow Cooker against its category

The dotted line is the Home & Garden average. Past it, Russell Hobbs Slow Cooker is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Russell Hobbs Slow Cooker market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Russell Hobbs Slow Cooker 24K times last year and spent an estimated £33K. All 2 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-50.4%
Conversion, latest week
4.6%
Market size, estimated
£33Ka year
Top search term
russell hobbs slow cooker21K searches a year

02 · Price

A sale here is worth £29.63.

Listings sell for £29.63 on average, from £19.29 to £41.45. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 100 to 250 of them. At £29.63 that is £3K to £7K a year per listing.

Average price
£29.63inside the $15 to $100 sweet spot
Price range
£19.29–£41.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
2.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #10 within Small Kitchen Appliances. It carries 5,619 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#10in Small Kitchen Appliances
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,619per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Russell Hobbs Slow Cooker products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£5K£10K£15K£20K1K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

144

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Russell Hobbs87%
  • Morphy Richards13%

Demand

Russell Hobbs Slow Cooker search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26Prime Day '26JanFebMarAprMayJunJul

Peak months: Jan, Feb · busiest ÷ quietest = 4.9× · 7 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Russell Hobbs Slow Cooker

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Cooking Experience15%

it stop working while I am cooking

It just doesnt cook properly

and so stops cooking

Heating8%−0.04

doesnt heat up

Slow warm up

Does not keep food warm

Quality-Overall7%+0.44

Poor quality build

Poor quality compared to Tower

Poor quality

Durability6%−0.04

After 5 months of use, the non stick layer is peeling off sadly

Dont last long

Didnt last two minutes

Adhesion/Stickiness6%−0.04

now stuck with it

the non stick layer is peeling off sadly

Non stick peels off

Love

Value For Money17%+1.83

Good Value

Great value

Excellent value

Quality-Overall16%+0.44

A quality cooker

Excellent product

Excellent quality and very reliable

Cooking Experience15%

Cooks perfectly

Easy cook

Cooks fast

Size-Overall10%+0.89

Good size for our family of 4 adults

Good size

it fits perfectly in my drawer

Ease Of Use9%+0.52

Easy to use

easy to use well made

its so versatile

Return

2.3% Return rate 52% Fixable by listing

Size-Overall43%▅▅█▆▆▇
Heating9%█▆▂▄▆▁

doesnt heat up

Slow warm up

Does not keep food warm

Functionality-Overall8%▄▆▃▃██

Doesnt work

Doesnt work well

Doesnt work properly

Product Condition4%▄█▅▆▄▇
Weight Heavy4%▅▆▇▇▁█

FAQ

Common Russell Hobbs Slow Cooker questions

Answered from the same tracked data.