russell hobbs slow cooker
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£29.63avg listing price — sweet spot $15–$100
Price range
Incredible£19.29–£41.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,618.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad£33K£33K/yr · 24K searches
Competition
Bad96%top-5 click share — a locked-up shelf
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, russell hobbs slow cooker is a £33K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
russell hobbs slow cooker market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- £22K–£30K
- units × avg price
- Conversion rate
- 4.6%
- Avg BSR
- #10
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 83%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
144
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Russell Hobbs87%
- Morphy Richards13%
Demand
Weekly Amazon search volume, last 30 weeks — -50.4% search growth over the last 90 days.Top russell hobbs slow cooker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270
Russell Hobbs£41.454.4★2,242 rev
Russell Hobbs Chalkboard 3.5L Electric Slow Cooker - Cooks upto 4 portions 3 heat settings high/low/keep warm Removable ceramic pot for easy cleaning Glass lid Energy saving 200W 24180
Russell Hobbs£21.804.6★3,128 rev
![Russell Hobbs Slow Cooker [7L 320W] (Cooks 8 Portions Stainless Steel Removable Ceramic Pot 3 Temperature settings Dishwasher Safe Cool Touch Handles ) Matte Black Slow-Cooker 27720](https://m.media-amazon.com/images/I/31aVshIvr6L.jpg)
Russell Hobbs Slow Cooker [7L 320W] (Cooks 8 Portions Stainless Steel Removable Ceramic Pot 3 Temperature settings Dishwasher Safe Cool Touch Handles ) Matte Black Slow-Cooker 27720
Russell Hobbs£38.714.4★2,242 rev
Morphy Richards 3.5L Sear & Stew Slow Cooker Shatter Resistant Aluminium Pot 3 Heat Settings Hob Proof Easy Clean 163W Black 460012
Morphy Richards£19.844.7★14,079 rev
Morphy Richards 3.5L Stainless Steel Slow Cooker 3 Heat Settings One Pot Solution Dishwasher Safe Ceramic Pot 460017
Morphy Richards£19.294.7★7,831 rev
Newest
by launch dateRussell Hobbs Slow Cooker [7L 320W] (Cooks 8 Portions Stainless Steel Removable Ceramic Pot 3 Temperature settings Dishwasher Safe Cool Touch Handles ) Matte Black Slow-Cooker 27720
Russell Hobbs£38.712,242 rev
Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270
Russell Hobbs£41.452,242 rev
Morphy Richards 3.5L Stainless Steel Slow Cooker 3 Heat Settings One Pot Solution Dishwasher Safe Ceramic Pot 460017
Morphy Richards£19.297,831 rev
Morphy Richards 3.5L Sear and Stew Slow Cooker 3 Heat Settings Dishwasher Safe Non Stick Aluminum Pot Cool Touch Handles Matte Black and Rose Gold 460016
Morphy Richards£36.734,189 rev
Morphy Richards 3.5L Sear & Stew Slow Cooker Shatter Resistant Aluminium Pot 3 Heat Settings Hob Proof Easy Clean 163W Black 460012
Morphy Richards£19.8414,079 rev
Trending
90-day click momentumRussell Hobbs Slow Cooker [7L 320W] (Cooks 8 Portions Stainless Steel Removable Ceramic Pot 3 Temperature settings Dishwasher Safe Cool Touch Handles ) Matte Black Slow-Cooker 27720
Russell Hobbs£38.714.4★
Morphy Richards 3.5L Sear and Stew Slow Cooker 3 Heat Settings Dishwasher Safe Non Stick Aluminum Pot Cool Touch Handles Matte Black and Rose Gold 460016
Morphy Richards£36.734.7★
Russell Hobbs Good-to-Go 6.5L Electric Multicooker - 8 Digital functions inc Sear Slow Cook Steam Boil Keep warm & Roast Cast aluminium housing Glass lid Dishwasher safe parts 750W 28270
Russell Hobbs£41.454.4★
Russell Hobbs Chalkboard 3.5L Electric Slow Cooker - Cooks upto 4 portions 3 heat settings high/low/keep warm Removable ceramic pot for easy cleaning Glass lid Energy saving 200W 24180
Russell Hobbs£21.804.6★
Morphy Richards 3.5L Stainless Steel Slow Cooker 3 Heat Settings One Pot Solution Dishwasher Safe Ceramic Pot 460017
Morphy Richards£19.294.7★
What buyers say about russell hobbs slow cooker
What buyers praise and complain about, mined from review topics.What buyers love
“Good Value”
“A quality cooker”
“Cooks perfectly”
“Good size for our family of 4 adults”
“Easy to use”
“easy to keep clean”
“Lighter than my previous one”
“does the job”
“Works great”
“Great item well made dish washer safe not too heavy even with pot cook pot”
What buyers complain about
“it stop working while I am cooking”
“doesnt heat up”
“Poor quality build”
“After 5 months of use, the non stick layer is peeling off sadly”
“now stuck with it”
“thr inside its a mess after only being used twice”
“Why is nobody saying the coating in this pot peels off”
“not worth the time or money”
“Doesnt work”
“Only disappointing thing was that it was advertised as sear and stew but no sear control?”
Top return reasons
Common questions
- Is russell hobbs slow cooker profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 6 tracked products. 90-day search growth is -50.4%. Flapen's verdict: Skip it (28/100).
- How competitive is the russell hobbs slow cooker niche?
- 2 brands and 144 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in russell hobbs slow cooker?
- Top complaints mined from reviews: Cooking Experience, Heating, Quality-Overall. The return rate is 2.3%.
- What does it cost to enter the russell hobbs slow cooker niche?
- Listings span £19.29–£41.45; the average listing price is £29.63 (sweet spot $15–$100). The average incumbent carries 5,619 reviews — the moat a new listing must climb.