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Russell Hobbs Fan

Maybe

Search demand grew >1,000% this quarter. But the top 5 brands take 100% of clicks, so Russell Hobbs Fan is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£41K/yr87K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
44%top-5 click share · 2 brands · 22 sellers

Flapen Score

Russell Hobbs Fan against its category

The dotted line is the Home & Garden average. Past it, Russell Hobbs Fan is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Russell Hobbs Fan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Russell Hobbs Fan 87K times last year and spent an estimated £41K. All 2 brands take every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.9%
Market size, estimated
£41Ka year
Top search term
russell hobbs fan67K searches a year

02 · Price

A sale here is worth £52.63.

Listings sell for £52.63 on average, from £6.59 to £130.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £52.63 that is £0 to £5K a year per listing.

Average price
£52.63inside the $15 to $100 sweet spot
Price range
£6.59–£130.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #166 within Heating, Cooling & Air Quality. It carries 961 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
94%
Out of stock, average day
14.7%
Average rank
#166in Heating, Cooling & Air Quality
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
961per listing
Listings tracked
32

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
35 months

Products

Top Russell Hobbs Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

22

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

0%

  • Russell Hobbs99%
  • Amazon Basics1%
  • Open — no brand owns it (0%)

Demand

Russell Hobbs Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '26Prime Day '26SepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 101.8× · 11 of 12 months tracked

Search terms

Top Russell Hobbs Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • russell hobbs fan67K/yr
  • russel hobbs fan13K/yr
  • fan russell hobbs6K/yr

Reviews and returns

What reviews say buyers love and hate about Russell Hobbs Fan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level16%−0.14

Makes alot of noise

Very noisy

Quite noisy

Quality-Overall10%

Expensive for the quality of product

Awful quality

Product quality is low

Durability9%−0.25

Broke after use

Broke after one use

Broke after a month

Value For Money9%+2.00

seriously overpriced

Isnt super cheap

not recommended for the price

Assembly/Installation9%

Extremely difficult to try to put together

Impossible to assemble

Assembly was a nightmare

Love

Value For Money18%+2.00

Money well spent

good value for money

Cheap price

Noise Level12%−0.14

doesn't make too much noise

Quiet and fairly powerful

Very quiet

Quality-Overall12%

Seems to be of reasonable quality

Impressive build quality & value

Excellent product

Assembly/Installation10%

Assembly is straightforward

Easy to assemble

Easy to put together

Strength8%+0.68

Great strong and sturdy base

Very sturdy

it has a very good sturdy base

Return

0.5% Return rate 17% Fixable by listing

Defective Material/Parts17%▁▁▅██▇
Functionality-Overall15%▄█▅▃▃▄

The fan speeds are pathetic

Shame about the performance

Did not work

Noise Level12%▁▄▅█▇▇

Makes alot of noise

Very noisy

Quite noisy

Size-Overall11%▁█▆█▇▅

Quite small

Not fit for purpose

It's very big

Assembly/Installation9%▁▁▅▇█▅

Extremely difficult to try to put together

Impossible to assemble

Assembly was a nightmare

FAQ

Common Russell Hobbs Fan questions

Answered from the same tracked data.