Skip to content

Russell Hobbs Blender

Fail

The top 5 brands take 100% of clicks, so Russell Hobbs Blender is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£34K/yr38K searches / yr
90-day growth
-28.6%search demand this quarter
Competition
77%top-5 click share · 3 brands · 195 sellers

Flapen Score

Russell Hobbs Blender against its category

The dotted line is the Home & Garden average. Past it, Russell Hobbs Blender is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Russell Hobbs Blender market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Russell Hobbs Blender 38K times last year and spent an estimated £34K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £34K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-28.6%
Conversion, latest week
2.8%
Market size, estimated
£34Ka year
Peak month
November1.6× the quietest month
Top search term
russell hobbs blender28K searches a year

02 · Price

A sale here is worth £31.90.

Listings sell for £31.90 on average, from £11.90 to £51.54. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £31.90 that is £0 to £3K a year per listing.

Average price
£31.90inside the $15 to $100 sweet spot
Price range
£11.90–£51.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #33 within Small Kitchen Appliances. It carries 5,596 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#33in Small Kitchen Appliances
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,596per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Russell Hobbs Blender products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

195

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Russell Hobbs93%
  • Tefal4%
  • PHILIPS2%

Demand

Russell Hobbs Blender search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Prime Day '25Spike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Russell Hobbs Blender search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • russell hobbs blender28K/yr
  • blender russell hobbs5K/yr
  • russel hobbs blender4K/yr
  • russell hobbs blender 3 in 11K/yr

Reviews and returns

What reviews say buyers love and hate about Russell Hobbs Blender

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability25%−0.25

Didn't last

Broke after one use

Broke after couple of use

Quality-Overall12%+1.03

Very tacky cheap quality

This is not great quality unfortunately and also overheats

Bad quality

Mixing/Blending10%+0.83

doesnt blend anything

Doesnt blend anything

It doesnt blend anything

Functionality-Overall6%−0.05

Doesnt work

Machine not working

didn't work properly it spins then stops

Leak-Proof5%

It leaks

Jar is leaking

Leaks

Love

Mixing/Blending22%+0.83

Great Blender

Blends perfectly

Blends really, really well

Quality-Overall21%+1.03

Great build quality for the price

EXCELLENT PRODUCT

Solid build quality

Value For Money11%+0.83

Good price

Fair price

Good value for money

Ease Of Use7%+0.60

Easy to use

it will come in handy

easy to use with simple controls

Advertised Vs Actual Product6%+0.41

It works exactly as it should

Does the job perfectly

Better than expected

Return

2.5% Return rate 18% Fixable by listing

Functionality-Overall21%█▇▇█▆▇

Doesnt work

Machine not working

didn't work properly it spins then stops

Size-Overall13%▇▅█▆▅█
Mixing/Blending10%▇▅▄▇██

doesnt blend anything

Doesnt blend anything

It doesnt blend anything

Leak-Proof6%▅█▃▆▅▆

It leaks

Jar is leaking

Leaks

Durability6%▆█▆▇▄▅

Didn't last

Broke after one use

Broke after couple of use

FAQ

Common Russell Hobbs Blender questions

Answered from the same tracked data.