Rug

Shoppers searched for this 10.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

10.1M

Growth, 90 days vs prior 90

-20.2%

Conversion, latest week

0.6%

Market size, estimated

£1.8Ma year

Peak month

November2.1× the quietest month

Top search term

rugs living room2.2M searches a year

Listings sell for £32.01 on average, from £7.87 to £87.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £32.01 that is £16K to £24K a year per listing.

Average price

£32.01inside the $15 to $100 sweet spot

Price range

£7.87–£87.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£16K–£24K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #97 within Rugs, Pads & Protectors. It carries 953 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

89%

Out of stock, average day

1.5%

Average rank

#97in Rugs, Pads & Protectors

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

953per listing

Listings tracked

73

19 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months