Rug

Shoppers searched for this 10.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.8M a year.

Searches, last 12 months

10.1M

Growth, 90 days vs prior 90

-20.2%

Conversion, latest week

0.6%

Market size, estimated

£1.8Ma year

Peak month

November2.1× the quietest month

Top search term

rugs living room2.2M searches a year

Listings sell for £32.01 on average, from £7.87 to £87.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 500 to 750 of them. At £32.01 that is £16K to £24K a year per listing.

Average price

£32.01inside the $15 to $100 sweet spot

Price range

£7.87–£87.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

500–750

Revenue per listing a year

£16K–£24K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

90% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #97 within Rugs, Pads & Protectors. It carries 953 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

89%

Out of stock, average day

1.5%

Average rank

#97in Rugs, Pads & Protectors

Average rating

4.36 starsAmazon United Kingdom average 4.36 stars

Average reviews

953per listing

Listings tracked

73

19 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

19

Successful launches

5Amazon's first-year sales bar

Average brand age

42 months