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Rubber Door Mats Outdoor

a small market ($39K/yr) — Rubber Door Mats Outdoor doesn't clear our bar today.

Flapen Score

48
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Market size 10Growth 26Conversion 34Competition 73Returns 97Price range 58Avg price 51Brand share 58Review moat 68Quality gap 40
This niche Category average

Is Rubber Door Mats Outdoor profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rubber Door Mats Outdoor is a £39K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 48/100.

Rubber Door Mats Outdoor: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +1.1% over the last 90 days and 2.7% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr5K
Search volume / yr+1.1%119K
Conversion rate2.7%
Avg price£12.08

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers19 · 51
Top-5 product click share41%
Open market30%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement82%
New entrants (1y)4· 1 succeeded
Avg rating4.5★
Avg reviews784

Top Rubber Door Mats Outdoor products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

51

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

41%

Top 20: 81%

Open market

25%

  • Nicoman31%
  • Lifestyle comfort ltd18%
  • JVL11%
  • DEXI5%
  • EDS5%
  • COLOR&GEOMETRY4%

Rubber Door Mats Outdoor demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR2.7%Products34Brands19Top 5 Brands70%OOS Rate11.9%Rating4.5★Reviews784Avg BSR#129
3K2KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Rubber Door Mats Outdoor search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rubber door mats outdoor26K/yr
  • rubber mats outdoor17K/yr
  • outdoor rubber door mat20K/yr
  • outdoor rubber mat11K/yr
  • rubber outdoor mat14K/yr
  • outdoor rubber mats18K/yr
  • rubber outdoor door mat7K/yr
  • rubber mat outdoor5K/yr

What reviews say buyers love and hate about Rubber Door Mats Outdoor

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall30%

Good quality and delivered on time and happy with my purchase

Value For Money13%

Fair price

Advertised Vs Actual Product11%

Product exactly as described

Size-Overall6%

Fits perfect

Ease Of Cleaning6%

it's easy to remove dust

What buyers complain about

61% of reviews
Size-Overall12%

OK mat, little smaller than anticipated

Smell9%

The smell is horrendous

Value For Money6%

Looks expensive

Durability6%

broke in 3 places before I even use it

Quality-Overall6%

Cheap

Rubber Door Mats Outdoor return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

76%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Quality-Overall
8%
3Color
4%
4Thin
3%
5Advertised Vs Actual Product
3%

Common Rubber Door Mats Outdoor questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rubber Door Mats Outdoor 48/100 on Amazon United Kingdom — Skip it. The niche generates £39K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. Search demand moved +1.1% over the last 90 days.
Search demand for Rubber Door Mats Outdoor on Amazon United Kingdom is steady year-round — the busiest month runs 1.4× the quietest.