rubber door mats outdoor
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good783.76avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good£5.35–£28.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.08avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.1%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 119K searches
According to Flapen's Amazon United Kingdom niche tracking, rubber door mats outdoor is a £39K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 48/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
rubber door mats outdoor market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #129
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 82%
- Out of stock
- 11.9%
- Avg brand age
- 50 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
19 falling
Sellers
51
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
25%
- Nicoman31%
- Lifestyle comfort ltd18%
- JVL11%
- DEXI5%
- EDS5%
- COLOR&GEOMETRY4%
Demand & seasonality
Weekly Amazon search volume, last 91 weeks — +1.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top rubber door mats outdoor search terms
- rubber door mats outdoor26K/yr
- rubber mats outdoor17K/yr
- outdoor rubber door mat20K/yr
- outdoor rubber mat11K/yr
- rubber outdoor mat14K/yr
- outdoor rubber mats18K/yr
- rubber outdoor door mat7K/yr
- rubber mat outdoor5K/yr
Top rubber door mats outdoor products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Honeycomb Outdoor Rubber Doormat Boot Scraper Front Door Mat Heavy Duty Recycled Rubber with Drainage Holes Anti Fatigue Dirt Scraper Playground Garden Matting (60x40cm 1.3cm Thick Small)
Nicoman£6.964.5★891 rev
LSC Rubber Door Mat Heavy Duty Non-Slip Door Mats Outdoor Anti Fatigue Dirt Scrapper Floor Mat For Entrance Backdoor Patio And Lawn Outdoor Mat BRICK 45 X 75 CM (PACK OF 1)
Lifestyle comfort ltd£8.744.8★216 rev
Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)
Nicoman£7.034.2★41 rev
LSC Rubber Door Mat Outdoor Heavy Duty Large Door Mat Non Slip Dirt Scraper Outdoor Mats for Front Door Black Welcome Decorative Wrought Iron Effect Drainage Doormats Outside (Pack of 1 45 X 75 cm)
Lifestyle comfort ltd£10.814.7★1,326 rev
JVL Rubber Ring Heavy Duty Outdoor Entrance Door Mat 40 x 60 cm
JVL£5.354.6★4,906 rev
Newest
by launch date
Darts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party
Generic£11.312 rev
GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
GCM£17.4332 rev
Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)
Nicoman£7.0341 rev
DEXI Outdoor Door Mat 60 x 90 cm Non-slip Heavy Duty Rubber Doormat with Drainage Holes Dirt Trapper Waterproof Front Entrance Mats for Porch Patio Garden Black
DEXI£27.67105 rev
DEXI Door Mat Non-slip Dirt Scraper Outdoor Mats with Drainage Holes Waterproof Low Profile Doormats Outside for Entrance Patio Garden 43 x 90 cm Black
DEXI£23.47226 rev
Trending
90-day click momentumDarts Mat - Non-slip Shock Absorbing Cushioned Pad - with 4 Throw Distances 300x34cm Dart Carpet Mat for Men Women Family Outdoor Playroom Bar Party
Generic£11.315.0★
GCM- Rubber Matting Roll | Thick Heavy Duty Flooring Mat Indoor & Outdoor Non-Slip Waterproof & Easy to Cut | Ideal for Garage Vans Gym Shed Floor (Checker Plate 0.5m x 1.5m)
GCM£17.434.6★
AuraHome Heavy Duty Rubber Door Mat | Wrought Iron Effect | Decorative Scroll Doormat Patio Front Door | Non-Slip Indoor Outdoor Use Black Mats Waterproof Entrance Mat Classic Mat (45 x 75cm)
AuraHome£9.834.6★
Nicoman Rubber Doormat Non-Slip Deckplate Surface Low-Profile Heavy-Duty Water-Resistant Indoor Outdoor Entrance Patios Garden Garages (Black 60cm x 40cm)
Nicoman£7.034.2★
JVL Rubber Ring Heavy Duty Outdoor Entrance Door Mat 40 x 60 cm
JVL£5.354.6★
What buyers say about rubber door mats outdoor
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and delivered on time and happy with my purchase”
“Fair price”
“Product exactly as described”
“Fits perfect”
“it's easy to remove dust”
“arrive early very sturdy definitely recommend great price”
“Non slip”
“Useful”
“Very Good quality materials”
“seems very durable”
What buyers complain about
“OK mat, little smaller than anticipated”
“The smell is horrendous”
“Looks expensive”
“broke in 3 places before I even use it”
“Cheap”
“It's heavy so doesn't move in the windy weather”
“This mat is very thin”
“though in my opinion not suitable for outdoor use”
“Light and flimsy”
“to be honest this product fails in its description”
Top return reasons
Common questions
- Is rubber door mats outdoor profitable to sell on Amazon United Kingdom?
- The niche generates £39K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +1.1%. Flapen's verdict: Skip it (48/100).
- How competitive is the rubber door mats outdoor niche?
- 19 brands and 51 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 70% of demand.
- What do buyers complain about in rubber door mats outdoor?
- Top complaints mined from reviews: Size-Overall, Smell, Value For Money. The return rate is 0.6%.
- When does demand for rubber door mats outdoor peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the rubber door mats outdoor niche?
- Listings span £5.35–£28.33; the average listing price is £12.08 (sweet spot $15–$100). The average incumbent carries 784 reviews — the moat a new listing must climb.