Rubber Door Mats Outdoor

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months

119K

Growth, 90 days vs prior 90

+1.1%

Conversion, latest week

2.7%

Market size, estimated

£39Ka year

Peak month

April1.4× the quietest month

Top search term

rubber door mats outdoor26K searches a year

Listings sell for £12.08 on average, from £5.35 to £28.33. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.08 that is £1K to £3K a year per listing.

Average price

£12.08under the $15 to $100 sweet spot

Price range

£5.35–£28.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #129 within Doormats. It carries 784 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

50%

Out of stock, average day

11.9%

Average rank

#129in Doormats

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

784per listing

Listings tracked

34

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months