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Rubber Bath Mats Non Slip

prices mostly outside the sweet spot ($5.03–$15.31) — Rubber Bath Mats Non Slip doesn't clear our bar today.

Flapen Score

43
Skip it
Market size 27Growth 28Conversion 75Competition 39Returns 97Price range 3Avg price 24Brand share 45Review moat 25Quality gap 50
This niche Category average

Is Rubber Bath Mats Non Slip profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rubber Bath Mats Non Slip is a £117K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 43/100.

Rubber Bath Mats Non Slip: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.2% over the last 90 days and 7.0% of searches end in a purchase.

£117K

revenue / yr

Units sold / yr13K
Search volume / yr+2.2%189K
Conversion rate7.0%
Avg price£8.80

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers13 · 38
Top-5 product click share62%
Open market22%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement65%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews4,578

Top Rubber Bath Mats Non Slip products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£23K£35K£47K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

38

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

17%

  • HITSLAM30%
  • Croydex14%
  • ANSIO12%
  • Zuvo12%
  • MOONLIGHT200159%
  • Oxford Homeware5%
  • Open — no brand owns it (7 brands, 17%)

Rubber Bath Mats Non Slip demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume189KCVR7.0%Products23Brands13Top 5 Brands78%OOS Rate12.9%Rating4.5★Reviews4,578Avg BSR#9
4K3KPrime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Rubber Bath Mats Non Slip search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rubber bath mats non slip31K/yr
  • bath slip mat24K/yr
  • long bath mats non slip anti mould22K/yr
  • bath tub mat21K/yr
  • long shower mat14K/yr
  • non slip bath mats for elderly12K/yr
  • rubber bath mats for inside bath8K/yr
  • bath slip mats for adults8K/yr
  • bathtub mat non slip6K/yr
  • in bath mats non slip5K/yr

What reviews say buyers love and hate about Rubber Bath Mats Non Slip

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews
Quality-Overall20%

Quality mat

Size-Overall13%

Easy fit

Grip12%

Doesnt slip

Value For Money9%

Value for money

Advertised Vs Actual Product9%

As advertised

What buyers complain about

54% of reviews
Grip11%

Not Anti-Slip

Ease Of Cleaning6%

it definitely needs more cleaning than I expected

Suction6%

That the suction is not great

Adhesion/Stickiness6%

it does not adhere to the bath floor so slips around

Size-Overall6%

a little small

Rubber Bath Mats Non Slip return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Color
16%
3Adhesion/Stickiness
8%
4Grip
8%
5Quality-Overall
4%

Common Rubber Bath Mats Non Slip questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rubber Bath Mats Non Slip 43/100 on Amazon United Kingdom — Skip it. The niche generates £117K/yr across 23 tracked products. Search demand moved +2.2% over the last 90 days.
Search demand for Rubber Bath Mats Non Slip on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.