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Rubber Bath Mats Non Slip

Fail

Prices span $5.03–$15.31, mostly outside the sweet spot, so Rubber Bath Mats Non Slip is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£117K/yr189K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
62%top-5 click share · 13 brands · 38 sellers

Flapen Score

Rubber Bath Mats Non Slip against its category

The dotted line is the Home & Garden average. Past it, Rubber Bath Mats Non Slip is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Bath Mats Non Slip market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rubber Bath Mats Non Slip 189K times last year and spent an estimated £117K. The top 5 brands take 78% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
7.0%
Market size, estimated
£117Ka year
Peak month
July1.3× the quietest month
Top search term
rubber bath mats non slip31K searches a year

02 · Price

A sale here is worth £8.80.

Listings sell for £8.80 on average, from £5.03 to £15.31. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.80 that is £2K to £4K a year per listing.

Average price
£8.80under the $15 to $100 sweet spot
Price range
£5.03–£15.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #9 within Bathroom. It carries 4,578 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
100%
Out of stock, average day
12.9%
Average rank
#9in Bathroom
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,578per listing
Listings tracked
23

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rubber Bath Mats Non Slip products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£47K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

38

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

17%

  • HITSLAM30%
  • Croydex14%
  • ANSIO12%
  • Zuvo12%
  • MOONLIGHT200159%
  • Oxford Homeware5%
  • Open — no brand owns it (7 brands, 17%)

Demand

Rubber Bath Mats Non Slip search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Rubber Bath Mats Non Slip search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rubber bath mats non slip31K/yr
  • bath slip mat24K/yr
  • long bath mats non slip anti mould22K/yr
  • bath tub mat21K/yr
  • long shower mat14K/yr
  • non slip bath mats for elderly12K/yr
  • rubber bath mats for inside bath8K/yr
  • bath slip mats for adults8K/yr
  • bathtub mat non slip6K/yr
  • in bath mats non slip5K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Bath Mats Non Slip

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Grip11%−0.02

Not Anti-Slip

Lacks grip

there's no grip on the top whatsoever

Ease Of Cleaning6%−0.04

it definitely needs more cleaning than I expected

not easy to clean

Hard to clean

Suction6%−0.05

That the suction is not great

Suction cups do not work

Suction cups don't work

Adhesion/Stickiness6%

it does not adhere to the bath floor so slips around

Not good as suction pads dont stick

Bit tricky to make it stick to the bathtub as you have to push each individual sticker down

Size-Overall6%+0.64

a little small

It's really long

This mat is quite small

Love

Quality-Overall20%+1.66

Quality mat

Good quality mat

Excellent Quality

Size-Overall13%+0.64

Easy fit

Easy to fit

fits the bath well

Grip12%−0.02

Doesnt slip

No slip

Brilliant grip

Value For Money9%+0.65

Value for money

Excellent value for money

Good Value

Advertised Vs Actual Product9%+0.63

As advertised

As described

Exactly what I wanted

Return

0.7% Return rate 64% Fixable by listing

Size-Overall35%▇▇▇▇██

a little small

It's really long

This mat is quite small

Color16%▅▆▅▆█▆
Adhesion/Stickiness8%█▇▆▅▆▅

it does not adhere to the bath floor so slips around

Not good as suction pads dont stick

Bit tricky to make it stick to the bathtub as you have to push each individual sticker down

Grip8%█▇▅█▄▅

Not Anti-Slip

Lacks grip

there's no grip on the top whatsoever

Quality-Overall4%▄▅█▇▅▇

Shame, as anti mould quality is pretty good

Cheap feel

it wouldnt be great quality

FAQ

Common Rubber Bath Mats Non Slip questions

Answered from the same tracked data.