rubber bath mats non slip
Skip itPrices mostly outside the sweet spot ($5.03–$15.31) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Okay+2.2%90-day search growth — must beat 0% to launch
Market size
Okay£117K£117K/yr · 189K searches
Review moat
Bad4,577.87avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.80avg listing price — sweet spot $15–$100
Price range
Bad£5.03–£15.31cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rubber bath mats non slip is a £117K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 78% of demand. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
rubber bath mats non slip market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £88K–£110K
- units × avg price
- Conversion rate
- 7.0%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 12.9%
- Avg brand age
- 39 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
38
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
62%
Top 20: 96%
Open market
17%
- HITSLAM30%
- Croydex14%
- ANSIO12%
- Zuvo12%
- MOONLIGHT200159%
- Oxford Homeware5%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 68 weeks — +2.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top rubber bath mats non slip search terms
- rubber bath mats non slip31K/yr
- bath slip mat24K/yr
- long bath mats non slip anti mould22K/yr
- bath tub mat21K/yr
- long shower mat14K/yr
- non slip bath mats for elderly12K/yr
- rubber bath mats for inside bath8K/yr
- bath slip mats for adults8K/yr
- bathtub mat non slip6K/yr
- in bath mats non slip5K/yr
Top rubber bath mats non slip products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 23 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HITSLAM Non Slip Bath Mat for Tub 101 x 40cm Extra Long Shower Mat Anti Mould Machine Washable Bathroom Bathtub Mat with Suction Cups and Drain Holes Soft on Feet Clear
HITSLAM£8.004.6★8,160 rev
Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (74x34cm)
Croydex£5.034.4★5,631 rev
ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White
ANSIO£5.434.4★2,234 rev
MOONLIGHT20015 Shower Bath Mat Non Slip Anti Mould & Mildew with Strong Suction Cups Grip and Drain Holes Soft Rubber Shower Mats - PVC Bathroom Mat Machine Washable (70x38cm White)
MOONLIGHT20015£7.154.4★3,279 rev
Zuvo Non-Slip Bath Mat for Inside Bath Extra Long 100 x 40cm Anti Mould Machine Washable Shower Mat with Suction Cups & Drain Holes Safe for Kids & Elderly (Grey)
Zuvo£7.144.4★1,790 rev
Newest
by launch date
HITSLAM Bath Mat Non Slip Anti Mould 70 x 38cm TPE Shower Mat for Bathtub & Shower Machine Washable with Large Drain Holes and Strong Suction Cups Fast Draining Blue
HITSLAM£5.71124 rev
Smiry Non Slip Bath Mat 100x40cm Extra Long Soft Bathtub Mat with 300 Strong Suction Cups & Drain Holes Machine Washable Skin-Safe Bathroom Shower Mat Clear
smiry£9.20112 rev
HITSLAM Bath Mat Non Slip Anti Mould 89 x 40 cm Long Non Slip Shower Mat for Inside Shower Machine Washable Bathroom Bathtub Mat with Strong Suction Cups and Drain Holes Soft on Feet Clear
HITSLAM£6.26195 rev
Bathforia Non Slip Bath Mat - Extra Long Non-Slip Anti Mould Shower Mat - Machine Washable Anti Slip Bathroom Floor Mats with Strong Rubber Suction Cup Grip - Blue 100 x 40 x 0.5 cm
Bathforia£7.551,466 rev
Oxford Homeware Shower Bath Mat Non Slip Anti Mould - Clear 70x38 cm Shower Mat for Bathtub and Bathroom with Drain Holes and Strong Suction Cups Machine Washable Bath Mats
Oxford Homeware£6.79646 rev
Trending
90-day click momentumHITSLAM Bath Mat Non Slip Anti Mould 70 x 38cm TPE Shower Mat for Bathtub & Shower Machine Washable with Large Drain Holes and Strong Suction Cups Fast Draining Blue
HITSLAM£5.714.6★
Homerella Non Slip Bathtub Mat 88x39cm BPA Free - incl. Hanging Hooks
Homerella£15.314.5★
ANSIO Bath Mat Non Slip Anti Mould 100 x 40 cm Long PVC Shower Mat with Suction Cups & Drain Holes Machine Washable Bathtub Mat White
ANSIO£5.434.4★
Smiry Non Slip Bath Mat 100x40cm Extra Long Soft Bathtub Mat with 300 Strong Suction Cups & Drain Holes Machine Washable Skin-Safe Bathroom Shower Mat Clear
smiry£9.204.4★
Croydex Rubagrip Bath Mat Non Slip Anti Mould for Inside Bath (90x37cm)
Croydex£10.064.4★
What buyers say about rubber bath mats non slip
What buyers praise and complain about, mined from review topics.What buyers love
“Quality mat”
“Easy fit”
“Doesnt slip”
“Value for money”
“As advertised”
“Great suction”
“Very comfortable”
“sticks easily and well”
“removes easily for cleaning”
“Ensures complete safety”
What buyers complain about
“Not Anti-Slip”
“it definitely needs more cleaning than I expected”
“That the suction is not great”
“it does not adhere to the bath floor so slips around”
“a little small”
“I cannot use it”
“Shame, as anti mould quality is pretty good”
“Too expensive”
“Not comfortable”
“discoloured after a couple of days”
Top return reasons
Common questions
- Is rubber bath mats non slip profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 23 tracked products. 90-day search growth is +2.2%. Flapen's verdict: Skip it (43/100).
- How competitive is the rubber bath mats non slip niche?
- 13 brands and 38 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in rubber bath mats non slip?
- Top complaints mined from reviews: Grip, Ease Of Cleaning, Suction. The return rate is 0.7%.
- When does demand for rubber bath mats non slip peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the rubber bath mats non slip niche?
- Listings span £5.03–£15.31; the average listing price is £8.80 (sweet spot $15–$100). The average incumbent carries 4,578 reviews — the moat a new listing must climb.