round tablecloth
Worth a lookShows a fragmented shelf (top 5 take 31% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Competition
Great31%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good832.25avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.90–£36.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.59avg listing price — sweet spot $15–$100
Market size
Bad£98K£98K/yr · 580K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, round tablecloth is a £98K/yr Amazon United Kingdom market (580K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
round tablecloth market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £85K–£106K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #117
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 94%
- Out of stock
- 5.3%
- Avg brand age
- 45 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
41
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
31%
Top 20: 66%
Open market
41%
- Home Direct22%
- SPRICA13%
- AooHome10%
- Zdada5%
- Plenmor5%
- Nesrefyn5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top round tablecloth search terms
- round tablecloth255K/yr
- round table cloth55K/yr
- table cloth round45K/yr
- round tablecloths38K/yr
- round table cover30K/yr
- round outdoor table cloth12K/yr
- round table cloth wipeable19K/yr
- round plastic tablecloth13K/yr
- round wipe clean tablecloth17K/yr
- round tablecloths for circular table14K/yr
Top round tablecloth products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AooHome Tablecloth Round 120cm Grey Wipe Clean Tablecloths Washable Polyester Faux Linen Tablecloth Water-repellent with Lotus-effect Durable Scratch Resistant for Dining room Balcony Garden
AooHome£8.264.5★308 rev
Home Direct Round Oilcloth PVC Wipe Clean Tablecloth 140cm 55 Small Polka Dot Sage Green
Home Direct£12.434.4★1,451 rev
Nesrefyn Round Tablecloth 55 Inch (140cm) - Coffee Linen-Look Polyester Table Cover with Tassel Trim Wrinkle Free & Wipeable for Dining Kitchen Parties
Nesrefyn£11.394.6★150 rev
SPRICA Round Jacquard Tablecloth 160cm Water Resistance Solid Colour Table Cover Water Ripples Pattern Design Machine Washable Diameter 160cm Beige
SPRICA£9.524.6★1,740 rev
SPRICA Round Tablecloth 160cm Diameter Water Resistance Linen Texture Spill Proof Table Cover Solid Colour Circle Cover Linen Colour
SPRICA£10.694.6★315 rev
Newest
by launch date
Home Direct Table Cloth Round Oilcloth PVC Wipe Clean Tablecloth Cover Protector 140cm 55
Home Direct£13.1766 rev
Round Outdoor Tablecloth 150cm - Wipeable Tablecloth with Parasol Hole and Zipper Garden Table Cloths Waterproof Table Cover Circular Table Cloth Wipe Clean for Round Table Patio Picnic White Daisy
SUCHDECO£10.62114 rev
Nesrefyn Round Tablecloth 55 Inch (140cm) - Coffee Linen-Look Polyester Table Cover with Tassel Trim Wrinkle Free & Wipeable for Dining Kitchen Parties
Nesrefyn£11.39150 rev
AooHome Tablecloth Round 120cm Grey Wipe Clean Tablecloths Washable Polyester Faux Linen Tablecloth Water-repellent with Lotus-effect Durable Scratch Resistant for Dining room Balcony Garden
AooHome£8.26308 rev
Odot Waterproof Round Tablecloth 60cm Outdoor Table Cloth with Elastic Edged Elastic 3D Floral Tablecloth Wipeable Garden Table Cloth Suitable for sizes 50cm-55cm
Odot£9.1092 rev
Trending
90-day click momentumRound Outdoor Tablecloth 150cm - Wipeable Tablecloth with Parasol Hole and Zipper Garden Table Cloths Waterproof Table Cover Circular Table Cloth Wipe Clean for Round Table Patio Picnic White Daisy
SUCHDECO£10.624.9★
Odot Waterproof Round Tablecloth 60cm Outdoor Table Cloth with Elastic Edged Elastic 3D Floral Tablecloth Wipeable Garden Table Cloth Suitable for sizes 50cm-55cm
Odot£9.104.4★
Qucover Outdoor Tablecloth 150cm Round 59 Polyester Leaf Pattern Wipeable Circle Table Cloth with Parasol Hole and Zipper for Garden Table BBQs Family Gatherings Party
Qucover£10.244.8★
FANSU Round Tablecloth 90cm Washable Round Table Cover Mandala Wipe Clean Waterproof Table Protector for Kitchen Dining Room Great for Diameter of Circle Table 70-80
FANSU£8.994.2★
Home Direct Round Oilcloth PVC Wipe Clean Tablecloth Table Cover Gingham Checkers 160cm 62 Sage Green
Home Direct£14.954.3★
What buyers say about round tablecloth
What buyers praise and complain about, mined from review topics.What buyers love
“worth wait for quality”
“Fits perfect”
“Green colour is brilliant”
“reasonable price”
“Easy wash”
“Fabric is good”
“The material is exquisite”
“Exactly what I needed”
“It washes up beautifully”
“Easy”
What buyers complain about
“the end was a poor fit- difficult to separate”
“Its also a very cheap feel”
“Not completely enamoured with the colour”
“It's quite thin”
“material very flimzy”
“after a few weeks it getting broken”
“Not worth the money”
“Bit of a mess at the moment”
“colour faded after one week of use”
“Not holding my breath”
Top return reasons
Common questions
- Is round tablecloth profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 65 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the round tablecloth niche?
- 35 brands and 41 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in round tablecloth?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 2.2%.
- When does demand for round tablecloth peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the round tablecloth niche?
- Listings span £3.90–£36.05; the average listing price is £10.59 (sweet spot $15–$100). The average incumbent carries 832 reviews — the moat a new listing must climb.