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Round Tablecloth

Round Tablecloth shows a fragmented shelf (top 5 take 31% of clicks), but weak search conversion (1.6%) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 25Growth 21Conversion 20Competition 84Returns 71Price range 65Avg price 38Brand share 81Review moat 67Quality gap 52
This niche Category average

Is Round Tablecloth profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Round Tablecloth is a £98K/yr Amazon United Kingdom market (580K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Round Tablecloth: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -7.4% over the last 90 days and 1.6% of searches end in a purchase.

£98K

revenue / yr

Units sold / yr10K
Search volume / yr-7.4%580K
Conversion rate1.6%
Avg price£10.59

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers35 · 41
Top-5 product click share31%
Open market46%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 65 products

Sponsored placement94%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews832

Top Round Tablecloth products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

41

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

31%

Top 20: 66%

Open market

41%

  • Home Direct22%
  • SPRICA13%
  • AooHome10%
  • Zdada5%
  • Plenmor5%
  • Nesrefyn5%

Round Tablecloth demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume580KCVR1.6%Products65Brands35Top 5 Brands54%OOS Rate5.3%Rating4.4★Reviews832Avg BSR#117
20K15KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Round Tablecloth search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • round tablecloth255K/yr
  • round table cloth55K/yr
  • table cloth round45K/yr
  • round tablecloths38K/yr
  • round table cover30K/yr
  • round outdoor table cloth12K/yr
  • round table cloth wipeable19K/yr
  • round plastic tablecloth13K/yr
  • round wipe clean tablecloth17K/yr
  • round tablecloths for circular table14K/yr

What reviews say buyers love and hate about Round Tablecloth

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall23%

worth wait for quality

Size-Overall15%

Fits perfect

Color9%

Green colour is brilliant

Value For Money8%

reasonable price

Ease Of Cleaning7%

Easy wash

What buyers complain about

66% of reviews
Size-Overall19%

the end was a poor fit- difficult to separate

Quality-Overall15%

Its also a very cheap feel

Color8%

Not completely enamoured with the colour

Thickness7%

It's quite thin

Material Quality6%

material very flimzy

Round Tablecloth return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Color
11%
3Material Quality
8%
4Quality-Overall
6%
5Thin
3%

Common Round Tablecloth questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Round Tablecloth 50/100 on Amazon United Kingdom — Worth a look. The niche generates £98K/yr across 65 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -7.4% over the last 90 days.
Search demand for Round Tablecloth on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.