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Round Tablecloth

Maybe

The top 5 products take only 31% of clicks. But buyers convert on only 1.6% of searches, so Round Tablecloth is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£98K/yr580K searches / yr
90-day growth
-7.4%search demand this quarter
Competition
31%top-5 click share · 35 brands · 41 sellers

Flapen Score

Round Tablecloth against its category

The dotted line is the Home & Garden average. Past it, Round Tablecloth is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Tablecloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Tablecloth 580K times last year and spent an estimated £98K. The top 5 brands take 54% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 580K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
580K
Growth, 90 days vs prior 90
-7.4%
Conversion, latest week
1.6%
Market size, estimated
£98Ka year
Peak month
December1.8× the quietest month
Top search term
round tablecloth255K searches a year

02 · Price

A sale here is worth £10.59.

Listings sell for £10.59 on average, from £3.90 to £36.05. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.59 that is £1K to £3K a year per listing.

Average price
£10.59under the $15 to $100 sweet spot
Price range
£3.90–£36.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #117 within Home Textiles. It carries 832 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
95%
Out of stock, average day
5.3%
Average rank
#117in Home Textiles
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
832per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Round Tablecloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

41

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

31%

Top 20: 66%

Open market

41%

  • Home Direct22%
  • SPRICA13%
  • AooHome10%
  • Zdada5%
  • Plenmor5%
  • Nesrefyn5%

Demand

Round Tablecloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Round Tablecloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • round tablecloth255K/yr
  • round table cloth55K/yr
  • table cloth round45K/yr
  • round tablecloths38K/yr
  • round table cover30K/yr
  • round outdoor table cloth12K/yr
  • round table cloth wipeable19K/yr
  • round plastic tablecloth13K/yr
  • round wipe clean tablecloth17K/yr
  • round tablecloths for circular table14K/yr

Reviews and returns

What reviews say buyers love and hate about Round Tablecloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.20

the end was a poor fit- difficult to separate

Size up

Much to small

Quality-Overall15%+0.97

Its also a very cheap feel

Cheaply made

Bad quality

Color8%

Not completely enamoured with the colour

The colour is different to what the picture shows on the Internet

the wrong colour for us

Thickness7%−0.05

It's quite thin

thin material

Very thin table cloth

Material Quality6%

material very flimzy

material not has expected was nylon type fabric

Thin cheap material

Love

Quality-Overall23%+0.97

worth wait for quality

Excellent product

Great quality and great value and lovely pattern

Size-Overall15%−0.20

Fits perfect

nice tight fit very happy thanks

It fits perfectly as it was described

Color9%

Green colour is brilliant

Beautiful colour

Great choice of colours

Value For Money8%+0.52

reasonable price

Excellent value

Good Value

Ease Of Cleaning7%+0.90

Easy wash

easy to clean

Easy to wipe cloth

Return

2.2% Return rate 77% Fixable by listing

Size-Overall57%▇▆██▇▇

the end was a poor fit- difficult to separate

Size up

Much to small

Color11%▄█▄▅█▇

Not completely enamoured with the colour

The colour is different to what the picture shows on the Internet

the wrong colour for us

Material Quality8%▆█▇▆▇█

material very flimzy

material not has expected was nylon type fabric

Thin cheap material

Quality-Overall6%▄▆▆█▇▇

Its also a very cheap feel

Cheaply made

Bad quality

Thin3%▅▇▅▅▁█

FAQ

Common Round Tablecloth questions

Answered from the same tracked data.