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Round Table

Maybe

Returns run at only 0.5% of orders. But buyers convert on only 0.6% of searches, so Round Table is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£87K/yr153K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
17%top-5 click share · 44 brands · 58 sellers

Flapen Score

Round Table against its category

The dotted line is the Home & Garden average. Past it, Round Table is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Table 153K times last year and spent an estimated £87K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
0.6%
Market size, estimated
£87Ka year
Peak month
November2.1× the quietest month
Top search term
small round dining table33K searches a year

02 · Price

A sale here is worth £92.85.

Listings sell for £92.85 on average, from £16.45 to £300.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £92.85 that is £0 to £9K a year per listing.

Average price
£92.85inside the $15 to $100 sweet spot
Price range
£16.45–£300.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #234 within Furniture. It carries 167 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
35%
Out of stock, average day
19.5%
Average rank
#234in Furniture
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
167per listing
Listings tracked
122

04 · Newcomers

Amazon counts 3 of last year's 61 launches as successful.

61 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
61
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Round Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

58

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

17%

Top 20: 45%

Open market

42%

  • Tribesigns25%
  • Jocoevol9%
  • VASAGLE8%
  • HOMCOM6%
  • SuperGift.com6%
  • Merax5%

Demand

Round Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Round Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • small round dining table33K/yr
  • black round dining table16K/yr
  • 100cm round dining table10K/yr
  • white round dining table13K/yr
  • round wooden dining table10K/yr
  • round marble dining table8K/yr
  • white round table7K/yr
  • circle table7K/yr
  • round tables6K/yr
  • small round dining table for 27K/yr

Reviews and returns

What reviews say buyers love and hate about Round Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation15%+1.26

Not easy to assemble

Difficult to build

Not nice to assemble

Size-Overall10%+0.57

Small table

Small

Big

Quality-Overall9%−0.05

Cheap

Bad quality

Very poor quality there are dents through the table top when put it together

Strength6%+0.32

But so flimsy

Could be stronger

isnt very sturdy

Value For Money5%+1.37

Expensive looking

looks more expensive

Return cost more than table

Love

Assembly/Installation22%+1.26

Assembly is straightforward

EASY ASSEMBLY

Easy to assemble

Value For Money14%+1.37

Excellent value for money

Excellent price

Fair price

Strength12%+0.32

sturdy table

It is sturdy

Solid table and well made

Quality-Overall12%−0.05

Brilliant quality

Very easy to build quality is really good

Table good quality

Size-Overall6%+0.57

its fits well

This table is lovely and fits well

Great size, perfect for my family

Return

0.5% Return rate 62% Fixable by listing

Size-Overall32%▆█▆█▇█

Small table

Small

Big

Color17%██▆▇▆█

Wrong colour

was disappointed as it's not grey

Colour may be questionable

Defective Material/Parts11%█▃▄▃▆▅

I think it is a plastic half of the fixings

2 of the screws are not screwing into the fixings

Scratch Resistance6%▁▇█▂▅▆
Quality-Overall4%▃█▅▃▁▃

Cheap

Bad quality

Very poor quality there are dents through the table top when put it together

FAQ

Common Round Table questions

Answered from the same tracked data.