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55

round table

Worth a look

Shows low returns (0.5%), but weak search conversion (0.6%) keeps it on the watch list.

Market size 22Growth 17Conversion 8Competition 96Returns 98Price range 29Avg price 78Brand share 82Review moat 92Quality gap 62

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Incredible17%

top-5 click share — an open shelf

Review moat

Great167.45

avg incumbent reviews — the moat a new listing must climb

Brand share

Great53%

top-5 brand share — no brand owns this niche

Avg price

Great£92.85

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£16.45–£300.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£87K

£87K/yr · 153K searches

Growth

Bad-15.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United Kingdom niche tracking, round table is a £87K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

round table market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
£46K–£70K
units × avg price
Conversion rate
0.6%
Avg BSR
#234
Page quality
0%
Prime
35%
Sponsored
95%
Out of stock
19.5%
Avg brand age
33 months
Avg seller age
193 days

Competition & brand share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

Brands

44 falling

Sellers

58

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

17%

Top 20: 45%

Open market

42%

  • Tribesigns25%
  • Jocoevol9%
  • VASAGLE8%
  • HOMCOM6%
  • SuperGift.com6%
  • Merax5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -15.7% search growth over the last 90 days.
7K5KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Top round table search terms

  • small round dining table33K/yr
  • black round dining table16K/yr
  • 100cm round dining table10K/yr
  • white round dining table13K/yr
  • round wooden dining table10K/yr
  • round marble dining table8K/yr
  • white round table7K/yr
  • circle table7K/yr
  • round tables6K/yr
  • small round dining table for 27K/yr
All search terms

Top round table products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£2K4%£3K6%£5K8%£7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about round table

What buyers praise and complain about, mined from review topics.

What buyers love

Assembly/Installation22%

“Assembly is straightforward”

Value For Money14%

“Excellent value for money”

Strength12%

“sturdy table”

Quality-Overall12%

“Brilliant quality”

Size-Overall6%

“its fits well”

Design-Overall5%

“Very sleek design”

Advertised Vs Actual Product3%

“looks just like the pictures”

Color3%

“Its colour is accurate”

Wood Quality3%

“strong wood”

Storage Capacity2%

“it makes storage really easy”

What buyers complain about

Assembly/Installation15%

“Not easy to assemble”

Size-Overall10%

“Small table”

Quality-Overall9%

“Cheap”

Strength6%

“But so flimsy”

Value For Money5%

“Expensive looking”

Color4%

“Wrong colour”

Wood Quality4%

“Damaged table”

Instructions/User Manual/Troubleshooting3%

“The instructions are pretty poor compared to usual ones”

Defective Material/Parts2%

“I think it is a plastic half of the fixings”

Mounting2%

“The legs and screws were very badly used by someone else”

Top return reasons

Size-Overall32%
Color17%
Defective Material/Parts11%
Scratch Resistance6%
Quality-Overall4%
Advertised Vs Actual Product4%
Assembly/Installation3%
Strength3%
Wood Quality3%
Product Condition2%

Common questions

Is round table profitable to sell on Amazon United Kingdom?
The niche generates £87K/yr across 122 tracked products. 3 of 61 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the round table niche?
44 brands and 58 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in round table?
Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 0.5%.
When does demand for round table peak?
Demand peaks in Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the round table niche?
Listings span £16.45–£300.15; the average listing price is £92.85 (sweet spot $15–$100). The average incumbent carries 167 reviews — the moat a new listing must climb.