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Round Table

Maybe

An estimated 0.5% of orders come back. But buyers convert on only 0.6% of searches, so Round Table is a Maybe.

Flapen Score
55
55 / 100
Top 33% of 5,777 Home & Garden niches · +4 vs the category median of 51
Market size
£87K/yr153K searches / yr
90-day growth
-15.7%search demand this quarter
Competition
17%top-5 click share · 44 brands · 58 sellers

Flapen Score

Round Table against its category

The dotted line is the Home & Garden average. Past it, Round Table is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Table 153K times last year and spent an estimated £87K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-15.7%
Conversion, latest week
0.6%
Market size, estimated
£87Ka year
Peak month
November2.1× the quietest month
Top search term
small round dining table33K searches a year

02 · Price

A sale here is worth £92.85.

Listings sell for £92.85 on average, from £16.45 to £300.15. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £92.85 that is £0 to £9K a year per listing.

Average price
£92.85inside the $15 to $100 sweet spot
Price range
£16.45–£300.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£9K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 35% ship with Prime. On an average day, 19.5% of listings are out of stock. The average listing ranks #234 within Furniture. It carries 167 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
35%
Out of stock, average day
19.5%
Average rank
#234in Furniture
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
167per listing
Listings tracked
122

04 · Newcomers

3 of last year's 61 launches cleared the first-year sales bar.

61 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
61
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Round Table products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 17% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

58

Est. top-5 brand share

53%

Top 20: 89%

Est. top-5 click share

17%

Top 20: 45%

Open market

42%

  • Tribesigns25%
  • Jocoevol9%
  • VASAGLE8%
  • HOMCOM6%
  • SuperGift.com6%
  • Merax5%

Demand

Round Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Search terms

Top Round Table search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • small round dining table33K/yr
  • black round dining table16K/yr
  • 100cm round dining table10K/yr
  • white round dining table13K/yr
  • round wooden dining table10K/yr
  • round marble dining table8K/yr
  • white round table7K/yr
  • circle table7K/yr
  • round tables6K/yr
  • small round dining table for 27K/yr

Reviews and returns

What reviews say buyers love and hate about Round Table

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Assembly/Installation”
0.5%of orders come back
“Not easy to assemble”
A buyer, on “Assembly/Installation”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Round Table questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data