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Round Table

Round Table shows low returns (0.5%), but weak search conversion (0.6%) keeps it on the watch list.

Flapen Score

55
Worth a look
Market size 22Growth 17Conversion 8Competition 96Returns 98Price range 29Avg price 78Brand share 82Review moat 92Quality gap 62
This niche Category average

Is Round Table profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Round Table is a £87K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 55/100.

Round Table: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -15.7% over the last 90 days and 0.6% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr750
Search volume / yr-15.7%153K
Conversion rate0.6%
Avg price£92.85

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers44 · 58
Top-5 product click share17%
Open market47%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 122 products

Sponsored placement95%
New entrants (1y)61· 3 succeeded
Avg rating4.4★
Avg reviews167

Top Round Table products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

58

Top-5 brand share

53%

Top 20: 89%

Top-5 click share

17%

Top 20: 45%

Open market

42%

  • Tribesigns25%
  • Jocoevol9%
  • VASAGLE8%
  • HOMCOM6%
  • SuperGift.com6%
  • Merax5%

Round Table demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume153KCVR0.6%Products122Brands44Top 5 Brands53%OOS Rate19.5%Rating4.4★Reviews167Avg BSR#234
7K5KSpike '24Black Friday '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 2.1×

Top Round Table search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • small round dining table33K/yr
  • black round dining table16K/yr
  • 100cm round dining table10K/yr
  • white round dining table13K/yr
  • round wooden dining table10K/yr
  • round marble dining table8K/yr
  • white round table7K/yr
  • circle table7K/yr
  • round tables6K/yr
  • small round dining table for 27K/yr

What reviews say buyers love and hate about Round Table

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Assembly/Installation22%

Assembly is straightforward

Value For Money14%

Excellent value for money

Strength12%

sturdy table

Quality-Overall12%

Brilliant quality

Size-Overall6%

its fits well

What buyers complain about

60% of reviews
Assembly/Installation15%

Not easy to assemble

Size-Overall10%

Small table

Quality-Overall9%

Cheap

Strength6%

But so flimsy

Value For Money5%

Expensive looking

Round Table return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

62%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
32%
2Color
17%
3Defective Material/Parts
11%
4Scratch Resistance
6%
5Quality-Overall
4%

Common Round Table questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Round Table 55/100 on Amazon United Kingdom — Worth a look. The niche generates £87K/yr across 122 tracked products. 3 of 61 products launched in the last 360 days are still selling. Search demand moved -15.7% over the last 90 days.
Search demand for Round Table on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.1× the quietest.