Round Rug
MaybeThe top 5 products take only 18% of clicks. But buyers convert on only 0.6% of searches, so Round Rug is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £84K/yr628K searches / yr
- 90-day growth
- -20.6%search demand this quarter
- Competition
- 18%top-5 click share · 48 brands · 53 sellers
Flapen Score
Round Rug against its category
The dotted line is the Home & Garden average. Past it, Round Rug is stronger. Inside it, weaker.
Market
The Round Rug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Round Rug 628K times last year and spent an estimated £84K. The top 5 brands take 49% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
0.6% of searches ended in a purchase last week.
Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.
- Searches, last 12 months
- 628K
- Growth, 90 days vs prior 90
- -20.6%
- Conversion, latest week
- 0.6%
- Market size, estimated
- £84Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- round rug216K searches a year
02 · Price
A sale here is worth £20.84.
Listings sell for £20.84 on average, from £7.92 to £49.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.84 that is £0 to £2K a year per listing.
- Average price
- £20.84inside the $15 to $100 sweet spot
- Price range
- £7.92–£49.25
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 2.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #290 within Rugs, Pads & Protectors. It carries 1,329 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 86%
- Out of stock, average day
- 16.0%
- Average rank
- #290in Rugs, Pads & Protectors
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,329per listing
- Listings tracked
- 129
04 · Newcomers
Amazon counts 0 of last year's 61 launches as successful.
61 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 61
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Round Rug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
GENIMO Round Rug 120cm Taupe Washable Non-Slip Vintage Boho Carpet Area Mat
- Price
- £20.71
- Rating
- 4.6/5
- Reviews
- 992
- Age
- 1y ago

the carpet Relax Rug Modern Fluffy Short Pile Non-Slip Underside Washable up to 30C Super-Soft Fur Look Dark Green 120 cm Round
- Price
- £14.93
- Rating
- 4.5/5
- Reviews
- 15,754
- Age
- 3y ago

BEIMO 120cm Round Geometric Beige Washable Rug Non Slip Living Room Carpet
- Price
- £18.50
- Rating
- 4.5/5
- Reviews
- 228
- Age
- 1y ago

Homaxy Fluffy Washable Small Rugs Living Room Round 120 cm Cream
- Price
- £17.48
- Rating
- 4.4/5
- Reviews
- 1,597
- Age
- 1y ago

Enyhom Round Large Rugs for Living Room 200cm Machine Washable Rugs Beige Soft Fluffy Carpet Rugs Non Slip Non Shedding Circle Rug for Bedroom Office Dining Room Lounge
- Price
- £49.25
- Rating
- 4.4/5
- Reviews
- 962
- Age
- 1y ago
Trending
90-day click momentum
the carpet Mistra durable and modern rug robust and easy to maintain suitable for indoor and outdoor use living room ideal for kitchen hallway and conservatory Nature 120 cm Round
- Price
- £15.14
- Rating
- 4.6/5
- Reviews
- 2,454
- Age
- 1y ago

XSIVOD Vintage Round Non Slip Washable Rugs Living room 120x120cm Grey
- Price
- £22.77
- Rating
- 4.4/5
- Reviews
- 578
- Age
- 6mo ago

the carpet Kansas - robust indoor and outdoor carpet in natural jute look weatherproof suitable for patio and garden approx. 160 cm round
- Price
- £33.85
- Rating
- 4.4/5
- Reviews
- 3,367
- Age
- 3y ago

SOANNY Round Rug Living Room Abstract Soft Carpet Beige Grey 140cm
- Price
- £27.81
- Rating
- 4.1/5
- Reviews
- 137
- Age
- 8mo ago

MARATIP Rugs Living Room 100 cm Dark Grey Anti Slip Carpet
- Price
- £14.04
- Rating
- 4.3/5
- Reviews
- 510
- Age
- 3y ago
Newest
by launch date
XSIVOD Vintage Round Non Slip Washable Rugs Living room 120x120cm Grey
- Price
- £22.77
- Rating
- 4.4/5
- Reviews
- 578
- Age
- 6mo ago

SOANNY Round Rug Living Room Soft Washable Non Slip Ivory Sage 120cm
- Price
- £20.40
- Rating
- 4.3/5
- Reviews
- 97
- Age
- 7mo ago

SOANNY Round Rug Living Room Abstract Soft Carpet Beige Grey 140cm
- Price
- £27.81
- Rating
- 4.1/5
- Reviews
- 137
- Age
- 8mo ago

BYBSRLL Round Rug for Living Room 120cm Vintage Rug Washable & Non-Slip Low Pile Circle Carpet Soft Floral Circle Rugs for Bedroom Boho Garden Rug Kitchen Nursery Entryway Dinning Room Black
- Price
- £20.00
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 8mo ago

Homcomodar Round Rugs Living Room 120cm Fluffy Rugs for Bedrooms Non Slip Washable Circle Rug Soft Thick Rug for Living Room Bedroom Kids Room Kids Nursery Indoor FloorGrey
- Price
- £15.40
- Rating
- 3.9/5
- Reviews
- 83
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 18% of clicks. An open shelf where new products get seen.
Brands
48 rising
Sellers
53
Top-5 brand share
49%
Top 20: 86%
Top-5 click share
18%
Top 20: 50%
Open market
46%
- the carpet17%
- GENIMO11%
- BEIMO8%
- Homaxy7%
- SOANNY6%
- Enyhom5%
Demand
Round Rug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Round Rug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- round rug216K/yr
- round rugs for living room68K/yr
- circle rug62K/yr
- round rugs61K/yr
- circular rug42K/yr
- small round rug19K/yr
- large round rug20K/yr
- round rug 120cm16K/yr
- round carpet12K/yr
- round rug 160cm14K/yr
Reviews and returns
What reviews say buyers love and hate about Round Rug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A lot thinner than I was expecting
Would have liked it to be a little bit thicker
It is paper thin
Wrong size
quite small
Bigger than I thought
Wobbly mat
Junk
Poor quality
It is more green than blue
Slight colour difference
no where near the colour displayed on Amazon pictures
Also it would not lay flat the edges were up
not flat
Still waiting for it to flatten out
Love
Great value
Excellent value for money
Excellent price
Excellent product
Really well made
Good quality its light weight
Cool color
As a lover of all things green
Happy with the colour
great size
Lovely rug and perfect size
Just the right size to use in my bathroom
Simply beautiful design
The jute style design gives it a simple look that fits nicely in my room
Lovely colour and design
Return
2.5% Return rate 70% Fixable by listing
Wrong size
quite small
Bigger than I thought
It is more green than blue
Slight colour difference
no where near the colour displayed on Amazon pictures
Wobbly mat
Junk
Poor quality
Not as described
Size wrong. Advertised as 170cm when it came was 159cm so was too small for what I wanted it for
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Round Rug questions
Answered from the same tracked data.









