How competitive is the Round Rug niche on Amazon United Kingdom?

48 brands and 53 sellers compete in Round Rug on Amazon United Kingdom. The top 5 Round Rug products take 18% of clicks and its top 5 brands hold 49% of demand.

What do buyers complain about in Round Rug?

Round Rug buyers on Amazon United Kingdom complain most about Thickness, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 2.5%.

What does it cost to enter the Round Rug niche?

Round Rug sells for £20.84 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £7.92–£49.25. The average incumbent carries 1,329 reviews — the moat a new listing must climb.

Round Rug

Round Rug shows a fragmented shelf (top 5 take 18% of clicks), but weak search conversion (0.6%) keeps it on the watch list.

Signals No Dominant Brand

Flapen Score

Worth a look

This niche Category average

Is Round Rug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Round Rug is a £84K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Oct. Verdict: Worth a look — 54/100.

Round Rug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -20.6% over the last 90 days and 0.6% of searches end in a purchase.

£84K

revenue / yr

Units sold / yr4K

Search volume / yr-20.6%628K

Conversion rate0.6%

Avg price£20.84

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers48 · 53

Top-5 product click share18%

Open market51%

Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 129 products

Top Round Rug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

GENIMO Round Rug 120cm Taupe Washable Non-Slip Vintage Boho Carpet Area Mat

Price: £20.71
Rating: 4.6/5
Reviews: 992
Age: 1y ago

the carpet Relax Rug Modern Fluffy Short Pile Non-Slip Underside Washable up to 30C Super-Soft Fur Look Dark Green 120 cm Round

Price: £14.93
Rating: 4.5/5
Reviews: 15,754
Age: 3y ago

BEIMO 120cm Round Geometric Beige Washable Rug Non Slip Living Room Carpet

Price: £18.50
Rating: 4.5/5
Reviews: 228
Age: 1y ago

Homaxy Fluffy Washable Small Rugs Living Room Round 120 cm Cream

Price: £17.48
Rating: 4.4/5
Reviews: 1,597
Age: 1y ago

Enyhom Round Large Rugs for Living Room 200cm Machine Washable Rugs Beige Soft Fluffy Carpet Rugs Non Slip Non Shedding Circle Rug for Bedroom Office Dining Room Lounge

Price: £49.25
Rating: 4.4/5
Reviews: 962
Age: 1y ago

Newest

by launch date

XSIVOD Vintage Round Non Slip Washable Rugs Living room 120x120cm Grey

Price: £22.77
Rating: 4.4/5
Reviews: 578
Age: 6mo ago

SOANNY Round Rug Living Room Soft Washable Non Slip Ivory Sage 120cm

Price: £20.40
Rating: 4.3/5
Reviews: 97
Age: 7mo ago

SOANNY Round Rug Living Room Abstract Soft Carpet Beige Grey 140cm

Price: £27.81
Rating: 4.1/5
Reviews: 137
Age: 8mo ago

BYBSRLL Round Rug for Living Room 120cm Vintage Rug Washable & Non-Slip Low Pile Circle Carpet Soft Floral Circle Rugs for Bedroom Boho Garden Rug Kitchen Nursery Entryway Dinning Room Black

Price: £20.00
Rating: 4.5/5
Reviews: 80
Age: 8mo ago

Homcomodar Round Rugs Living Room 120cm Fluffy Rugs for Bedrooms Non Slip Washable Circle Rug Soft Thick Rug for Living Room Bedroom Kids Room Kids Nursery Indoor FloorGrey

Price: £15.40
Rating: 3.9/5
Reviews: 83
Age: 11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 rising

Sellers

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

18%

Top 20: 50%

Open market

46%

the carpet17%
GENIMO11%
BEIMO8%
Homaxy7%
SOANNY6%
Enyhom5%

Round Rug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume628KCVR0.6%Products129Brands48Top 5 Brands49%OOS Rate16.0%Rating4.3★Reviews1,329Avg BSR#290

Peak months: Oct · busiest ÷ quietest = 1.7×

Top Round Rug search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

round rug216K/yr -24.9%0.4% conv.
round rugs for living room68K/yr -18.4%0.2% conv.
circle rug62K/yr -17.8%0.5% conv.
round rugs61K/yr -10.3%0.2% conv.
circular rug42K/yr -7.9%0.4% conv.
small round rug19K/yr -20.7%0.5% conv.
large round rug20K/yr -38.8%0.1% conv.
round rug 120cm16K/yr -15.2%0.6% conv.
round carpet12K/yr +0.9%0.3% conv.
round rug 160cm14K/yr -19.2%0.2% conv.

What reviews say buyers love and hate about Round Rug

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews

Value For Money21%

“Great value”

Quality-Overall21%

“Excellent product”

Color13%

“Cool color”

Size-Overall5%

“great size”

Design-Overall4%

“Simply beautiful design”

What buyers complain about

75% of reviews

Thickness23%

“A lot thinner than I was expecting”

Size-Overall18%

“Wrong size”

Quality-Overall9%

“Wobbly mat”

Color7%

“It is more green than blue”

Flatness7%

“Also it would not lay flat the edges were up”

Round Rug return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

46%

2Color

17%

3Quality-Overall

13%

4Thin

5Advertised Vs Actual Product

Common Round Rug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Round Rug 54/100 on Amazon United Kingdom — Worth a look. The niche generates £84K/yr across 129 tracked products. 0 of 61 products launched in the last 360 days are still selling. Search demand moved -20.6% over the last 90 days.