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Round Rug

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 0.6% of searches, so Round Rug is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£84K/yr628K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
18%top-5 click share · 48 brands · 53 sellers

Flapen Score

Round Rug against its category

The dotted line is the Home & Garden average. Past it, Round Rug is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Rug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Rug 628K times last year and spent an estimated £84K. The top 5 brands take 49% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
628K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
0.6%
Market size, estimated
£84Ka year
Peak month
October1.7× the quietest month
Top search term
round rug216K searches a year

02 · Price

A sale here is worth £20.84.

Listings sell for £20.84 on average, from £7.92 to £49.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.84 that is £0 to £2K a year per listing.

Average price
£20.84inside the $15 to $100 sweet spot
Price range
£7.92–£49.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #290 within Rugs, Pads & Protectors. It carries 1,329 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
86%
Out of stock, average day
16.0%
Average rank
#290in Rugs, Pads & Protectors
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,329per listing
Listings tracked
129

04 · Newcomers

0 of last year's 61 launches cleared the first-year sales bar.

61 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
61
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Round Rug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 rising

Sellers

53

Est. top-5 brand share

49%

Top 20: 86%

Est. top-5 click share

18%

Top 20: 50%

Open market

46%

  • the carpet17%
  • GENIMO11%
  • BEIMO8%
  • Homaxy7%
  • SOANNY6%
  • Enyhom5%

Demand

Round Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Round Rug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • round rug216K/yr
  • round rugs for living room68K/yr
  • circle rug62K/yr
  • round rugs61K/yr
  • circular rug42K/yr
  • small round rug19K/yr
  • large round rug20K/yr
  • round rug 120cm16K/yr
  • round carpet12K/yr
  • round rug 160cm14K/yr

Reviews and returns

What reviews say buyers love and hate about Round Rug

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Value For Money”
23%of negative reviews mention “Thickness”
2.5%of orders come back
“A lot thinner than I was expecting”
A buyer, on “Thickness”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Round Rug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data