Skip to content

Round Rug

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 0.6% of searches, so Round Rug is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£84K/yr628K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
18%top-5 click share · 48 brands · 53 sellers

Flapen Score

Round Rug against its category

The dotted line is the Home & Garden average. Past it, Round Rug is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Rug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Rug 628K times last year and spent an estimated £84K. The top 5 brands take 49% of clicks. Demand peaks in Oct. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
628K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
0.6%
Market size, estimated
£84Ka year
Peak month
October1.7× the quietest month
Top search term
round rug216K searches a year

02 · Price

A sale here is worth £20.84.

Listings sell for £20.84 on average, from £7.92 to £49.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.84 that is £0 to £2K a year per listing.

Average price
£20.84inside the $15 to $100 sweet spot
Price range
£7.92–£49.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #290 within Rugs, Pads & Protectors. It carries 1,329 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
86%
Out of stock, average day
16.0%
Average rank
#290in Rugs, Pads & Protectors
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,329per listing
Listings tracked
129

04 · Newcomers

Amazon counts 0 of last year's 61 launches as successful.

61 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
61
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Round Rug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 rising

Sellers

53

Top-5 brand share

49%

Top 20: 86%

Top-5 click share

18%

Top 20: 50%

Open market

46%

  • the carpet17%
  • GENIMO11%
  • BEIMO8%
  • Homaxy7%
  • SOANNY6%
  • Enyhom5%

Demand

Round Rug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Round Rug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • round rug216K/yr
  • round rugs for living room68K/yr
  • circle rug62K/yr
  • round rugs61K/yr
  • circular rug42K/yr
  • small round rug19K/yr
  • large round rug20K/yr
  • round rug 120cm16K/yr
  • round carpet12K/yr
  • round rug 160cm14K/yr

Reviews and returns

What reviews say buyers love and hate about Round Rug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness23%−0.17

A lot thinner than I was expecting

Would have liked it to be a little bit thicker

It is paper thin

Size-Overall18%−0.12

Wrong size

quite small

Bigger than I thought

Quality-Overall9%−0.02

Wobbly mat

Junk

Poor quality

Color7%+1.20

It is more green than blue

Slight colour difference

no where near the colour displayed on Amazon pictures

Flatness7%−0.05

Also it would not lay flat the edges were up

not flat

Still waiting for it to flatten out

Love

Value For Money21%+1.87

Great value

Excellent value for money

Excellent price

Quality-Overall21%−0.02

Excellent product

Really well made

Good quality its light weight

Color13%+1.20

Cool color

As a lover of all things green

Happy with the colour

Size-Overall5%−0.12

great size

Lovely rug and perfect size

Just the right size to use in my bathroom

Design-Overall4%+0.46

Simply beautiful design

The jute style design gives it a simple look that fits nicely in my room

Lovely colour and design

Return

2.5% Return rate 70% Fixable by listing

Size-Overall46%▇▇▇█▆▇

Wrong size

quite small

Bigger than I thought

Color17%▆█▅▅▆▆

It is more green than blue

Slight colour difference

no where near the colour displayed on Amazon pictures

Quality-Overall13%▅▄▇▅█▇

Wobbly mat

Junk

Poor quality

Thin7%█▅▃▃▄▅
Advertised Vs Actual Product3%█▆▂▇▄▇

Not as described

Size wrong. Advertised as 170cm when it came was 159cm so was too small for what I wanted it for

FAQ

Common Round Rug questions

Answered from the same tracked data.