Is round placemats profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 73 tracked products. 0 of 38 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (48/100).

How competitive is the round placemats niche?

63 brands and 83 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in round placemats?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 3.3%.

When does demand for round placemats peak?

Demand peaks in Jan–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the round placemats niche?

Listings span £3.56–£28.36; the average listing price is £12.39 (sweet spot $15–$100). The average incumbent carries 847 reviews — the moat a new listing must climb.

round placemats

Skip it

A small market ($39K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Competition

Great30%

top-5 click share — an open shelf

Review moat

Good847.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£3.56–£28.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.39

avg listing price — sweet spot $15–$100

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay2.5%

search→purchase rate — share of searches ending in a sale

Growth

Bad-16.4%

90-day search growth — must beat 0% to launch

Market size

Bad£39K

£39K/yr · 129K searches

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, round placemats is a £39K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

round placemats market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: £31K–£37K; units × avg price
Conversion rate: 2.5%
Avg BSR: #391
Page quality: 0%
Prime: 99%
Sponsored: 90%
Out of stock: 6.1%
Avg brand age: 25 months
Avg seller age: 198 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

63 rising

Sellers

Top-5 brand share

34%

Top 20: 68%

Top-5 click share

30%

Top 20: 63%

Open market

63%

SHACOS10%
Hojalis8%
MI CASA8%
QHSXMQ4%
Yongyann3%
FORNORM3%

Demand & seasonality

Weekly Amazon search volume, last 84 weeks — -16.4% search growth over the last 90 days.

Peak months: Jan, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top round placemats search terms

woven placemats40K/yr -11.6%1.3% conv.
rattan placemats24K/yr -15.4%1.5% conv.
wicker placemats15K/yr -18.6%2.6% conv.
round placemats set of 412K/yr -26.3%1.2% conv.
round placemats set of 612K/yr -28.7%0.3% conv.
placemats round8K/yr -21.4%0.8% conv.
boho placemats5K/yr -9.5%0.4% conv.
natural placemats6K/yr -8.8%1.5% conv.
rattan table mats4K/yr -19.2%2.0% conv.
woven table mats4K/yr -7.2%1.4% conv.

All search terms

Top round placemats products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

SHACOS 38cm Round Placemats Set of 6 Braided Woven Place Mats Washbale Table Placemat Round Heat Resistant Table Mats for Kitchen Dining Home Restaurant Beige

SHACOS£10.074.3★7,677 rev

MI CASA Round Placemats Set of 6 30cm Water Hyacinth Table Mats Woven Wicker Table Place Mats Natural Handmade Wooden Seagrass Kitchen Dining Table Mats for Dining Table Home Wedding

MI CASA£15.364.3★39 rev

Hojalis Round Woven Placemats Round Woven Placemats Set of 6 30cm Handwoven Water Hyacinth Placemats Wicker Placemat Rattan Placemat Braided Wicker Table Mats Dining Table Home Party Wedding

Hojalis£15.274.4★27 rev

20CM Placemats Set of 4 Round Cotton Braided Woven Placemats

QHSXMQ£6.264.2★61 rev

6pcs Round Woven Placemats Set of 3 30cm Natural Cattail Rattan

Yongyann£8.380.0★0 rev

Newest

by launch date

4 PCS Round Woven Placemats 20cm Natural Handwoven Wicker Placemats Heat Resistant Braided Straw Coaster Mats Rustic Boho Style Round Table Mats for Kitchen Dining Home Party Decor

FeiFanChoice£6.952 rev

3mo ago

6 PCS 30cm/11.81in Woven Placemats Round Rattan Placemats Bohemian Wicker Placemats for Table Mats and Wall Decorations

Tuomuims£11.201 rev

3mo ago

6pcs Round Woven Placemats Set of 3 30cm Natural Cattail Rattan

Yongyann£8.380 rev

3mo ago

6pcs Woven Placemats 30cm Round Placemats Rattan Placemat Natural Table Mats Heat Resistant & Non-Slip Wicker Placemat for Dining Table Home Wedding Kitchen Wedding Decor

MFSKJELF£9.960 rev

3mo ago

6 Pack Round Woven Placemats 30cm Natural Wicker Handmade Table Mats

ZHUOmengyun£10.350 rev

4mo ago

What buyers say about round placemats

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good quality”

Value For Money13%

“Good value”

Size-Overall9%

“I also love the fit”

Advertised Vs Actual Product8%

“As described”

Design-Overall5%

“overall, they look fine and work well”

Strength4%

“sturdy”

Durability3%

“should last you for years”

Material Quality3%

“The natural water hyacinth material looks beautiful on the table and gives a lovely rustic, warm feel,perfect for everyday dining or when having guests over”

Ease Of Cleaning3%

“clean up really easy”

Thickness3%

“are reassuringly thick to absorb heat”

What buyers complain about

Quality-Overall27%

“Really low quality for the price”

Size-Overall15%

“1 coasters is smaller than the other 5”

Strength8%

“They look shabby and flimsy”

Thickness6%

“They are thicker”

Smell5%

“Straight out of the packaging they do have a faint smell to them”

Stain Resistance4%

“there are now stain marks on all of the mats”

Ease Of Use4%

“They are not easily wipable”

Heating4%

“Waste doesnt protect heat”

Material Quality4%

“Cheaper material than they look”

Ease Of Cleaning2%

“not very easy to clean either”

Top return reasons

Size-Overall44%

Quality-Overall17%

Color9%

Thin6%

Strength3%

Advertised Vs Actual Product2%

Material Quality2%

Smell2%

Shape/Style2%

Thickness2%

Common questions

Is round placemats profitable to sell on Amazon United Kingdom?: The niche generates £39K/yr across 73 tracked products. 0 of 38 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Skip it (48/100).
How competitive is the round placemats niche?: 63 brands and 83 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in round placemats?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 3.3%.
When does demand for round placemats peak?: Demand peaks in Jan–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the round placemats niche?: Listings span £3.56–£28.36; the average listing price is £12.39 (sweet spot $15–$100). The average incumbent carries 847 reviews — the moat a new listing must climb.

round placemats

round placemats market data

Competition & brand share

Demand & seasonality

Top round placemats search terms

Top round placemats products on Amazon

Top sellers

Newest

Trending

What buyers say about round placemats

What buyers love

What buyers complain about

Top return reasons

Common questions

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