How competitive is the Round Placemats niche on Amazon United Kingdom?

63 brands and 83 sellers compete in Round Placemats on Amazon United Kingdom. The top 5 Round Placemats products take 30% of clicks and its top 5 brands hold 34% of demand.

What do buyers complain about in Round Placemats?

Round Placemats buyers on Amazon United Kingdom complain most about Quality-Overall, Size-Overall, Strength, the themes mined from the niche's reviews. Its return rate is 3.3%.

What does it cost to enter the Round Placemats niche?

Round Placemats sells for £12.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.56–£28.36. The average incumbent carries 847 reviews — the moat a new listing must climb.

Round Placemats

a small market ($39K/yr) — Round Placemats doesn't clear our bar today.

Signals No Dominant Brand Out of Stock

Flapen Score

Skip it

This niche Category average

Is Round Placemats profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Round Placemats is a £39K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 48/100.

Round Placemats: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.4% over the last 90 days and 2.5% of searches end in a purchase.

£39K

revenue / yr

Units sold / yr3K

Search volume / yr-16.4%129K

Conversion rate2.5%

Avg price£12.39

Who owns the niche?

The top 5 brands hold 34% of demand, so 66% of the market is open.

66%

open market share

Brands · sellers63 · 83

Top-5 product click share30%

Open market66%

Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 73 products

Top Round Placemats products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SHACOS 38cm Round Placemats Set of 6 Braided Woven Place Mats Washbale Table Placemat Round Heat Resistant Table Mats for Kitchen Dining Home Restaurant Beige

Price: £10.07
Rating: 4.3/5
Reviews: 7,677
Age: 8y ago

MI CASA Round Placemats Set of 6 30cm Water Hyacinth Table Mats Woven Wicker Table Place Mats Natural Handmade Wooden Seagrass Kitchen Dining Table Mats for Dining Table Home Wedding

Price: £15.36
Rating: 4.3/5
Reviews: 39
Age: 1y ago

Hojalis Round Woven Placemats Round Woven Placemats Set of 6 30cm Handwoven Water Hyacinth Placemats Wicker Placemat Rattan Placemat Braided Wicker Table Mats Dining Table Home Party Wedding

Price: £15.27
Rating: 4.4/5
Reviews: 27
Age: 1y ago

20CM Placemats Set of 4 Round Cotton Braided Woven Placemats

Price: £6.26
Rating: 4.2/5
Reviews: 61
Age: 1y ago

6pcs Round Woven Placemats Set of 3 30cm Natural Cattail Rattan

Price: £8.38
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

Newest

by launch date

4 PCS Round Woven Placemats 20cm Natural Handwoven Wicker Placemats Heat Resistant Braided Straw Coaster Mats Rustic Boho Style Round Table Mats for Kitchen Dining Home Party Decor

Price: £6.95
Rating: 5.0/5
Reviews: 2
Age: 3mo ago

6 PCS 30cm/11.81in Woven Placemats Round Rattan Placemats Bohemian Wicker Placemats for Table Mats and Wall Decorations

Price: £11.20
Rating: 3.0/5
Reviews: 1
Age: 3mo ago

6pcs Round Woven Placemats Set of 3 30cm Natural Cattail Rattan

Price: £8.38
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

6pcs Woven Placemats 30cm Round Placemats Rattan Placemat Natural Table Mats Heat Resistant & Non-Slip Wicker Placemat for Dining Table Home Wedding Kitchen Wedding Decor

Price: £9.96
Rating: 0.0/5
Reviews: 0
Age: 3mo ago

6 Pack Round Woven Placemats 30cm Natural Wicker Handmade Table Mats

Price: £10.35
Rating: 0.0/5
Reviews: 0
Age: 4mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

63 rising

Sellers

Top-5 brand share

34%

Top 20: 68%

Top-5 click share

30%

Top 20: 63%

Open market

63%

SHACOS10%
Hojalis8%
MI CASA8%
QHSXMQ4%
Yongyann3%
FORNORM3%

Round Placemats demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume129KCVR2.5%Products73Brands63Top 5 Brands34%OOS Rate6.1%Rating4.4★Reviews847Avg BSR#391

Peak months: Jan, Dec · busiest ÷ quietest = 3.0×

Top Round Placemats search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

woven placemats40K/yr -11.6%1.3% conv.
rattan placemats24K/yr -15.4%1.5% conv.
wicker placemats15K/yr -18.6%2.6% conv.
round placemats set of 412K/yr -26.3%1.2% conv.
round placemats set of 612K/yr -28.7%0.3% conv.
placemats round8K/yr -21.4%0.8% conv.
boho placemats5K/yr -9.5%0.4% conv.
natural placemats6K/yr -8.8%1.5% conv.
rattan table mats4K/yr -19.2%2.0% conv.
woven table mats4K/yr -7.2%1.4% conv.

What reviews say buyers love and hate about Round Placemats

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall30%

“Good quality”

Value For Money13%

“Good value”

Size-Overall9%

“I also love the fit”

Advertised Vs Actual Product8%

“As described”

Design-Overall5%

“overall, they look fine and work well”

What buyers complain about

80% of reviews

Quality-Overall27%

“Really low quality for the price”

Size-Overall15%

“1 coasters is smaller than the other 5”

Strength8%

“They look shabby and flimsy”

Thickness6%

“They are thicker”

Smell5%

“Straight out of the packaging they do have a faint smell to them”

Round Placemats return rate & reasons

Why buyers send it back, as a share of all return requests.

3.3%

Return rate

64%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

44%

2Quality-Overall

17%

3Color

4Thin

5Strength

Common Round Placemats questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Round Placemats 48/100 on Amazon United Kingdom — Skip it. The niche generates £39K/yr across 73 tracked products. 0 of 38 products launched in the last 360 days are still selling. Search demand moved -16.4% over the last 90 days.