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Round Placemats

Fail

Shoppers spend only $39K a year here, so Round Placemats is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£39K/yr129K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
30%top-5 click share · 63 brands · 83 sellers

Flapen Score

Round Placemats against its category

The dotted line is the Home & Garden average. Past it, Round Placemats is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Placemats market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Placemats 129K times last year and spent an estimated £39K. The top 5 brands take 34% of clicks. Demand peaks in Jan–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
2.5%
Market size, estimated
£39Ka year
Peak month
December3.0× the quietest month
Top search term
woven placemats40K searches a year

02 · Price

A sale here is worth £12.39.

Listings sell for £12.39 on average, from £3.56 to £28.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.39 that is £0 to £1K a year per listing.

Average price
£12.39under the $15 to $100 sweet spot
Price range
£3.56–£28.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #391 within Home Textiles. It carries 847 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
99%
Out of stock, average day
6.1%
Average rank
#391in Home Textiles
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
847per listing
Listings tracked
73

04 · Newcomers

Amazon counts 0 of last year's 38 launches as successful.

38 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Round Placemats products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)5 products missing review or click data not plotted

Brands

63 rising

Sellers

83

Top-5 brand share

34%

Top 20: 68%

Top-5 click share

30%

Top 20: 63%

Open market

63%

  • SHACOS10%
  • Hojalis8%
  • MI CASA8%
  • QHSXMQ4%
  • Yongyann3%
  • FORNORM3%

Demand

Round Placemats search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Round Placemats search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • woven placemats40K/yr
  • rattan placemats24K/yr
  • wicker placemats15K/yr
  • round placemats set of 412K/yr
  • round placemats set of 612K/yr
  • placemats round8K/yr
  • boho placemats5K/yr
  • natural placemats6K/yr
  • rattan table mats4K/yr
  • woven table mats4K/yr

Reviews and returns

What reviews say buyers love and hate about Round Placemats

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall27%−0.20

Really low quality for the price

Not great quality, very thin and dont look great

Low quality

Size-Overall15%+0.88

1 coasters is smaller than the other 5

Larger than I thought

A bit bigger than expected

Strength8%−0.04

They look shabby and flimsy

Quite flimsy

Thickness6%−0.05

They are thicker

Very thin and flimsy

very thin

Smell5%

Straight out of the packaging they do have a faint smell to them

Over time the smell will dissipate almost completely

can still smell it

Love

Quality-Overall30%−0.20

Good quality

good quality place mats

Item as described and well made

Value For Money13%+1.37

Good value

Good value for money

Well worth the money

Size-Overall9%+0.88

I also love the fit

Stylish good sized place mats

Not too big

Advertised Vs Actual Product8%+0.64

As described

Just what I wanted

Just what I needed as looking for

Design-Overall5%

overall, they look fine and work well

The design is spot on

Their workmanship is excellent

Return

3.3% Return rate 64% Fixable by listing

Size-Overall44%█▆██▇▇

1 coasters is smaller than the other 5

Larger than I thought

A bit bigger than expected

Quality-Overall17%▆█▄▅▅▅

Really low quality for the price

Not great quality, very thin and dont look great

Low quality

Color9%▄▄█▅▃▅
Thin6%▄▆▃▃▇█
Strength3%▃█▆▇▆▆

They look shabby and flimsy

Quite flimsy

FAQ

Common Round Placemats questions

Answered from the same tracked data.