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Round Food Containers with Lids

Fail

Shoppers spend only $53K a year here, so Round Food Containers with Lids is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£53K/yr135K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
41%top-5 click share · 30 brands · 59 sellers

Flapen Score

Round Food Containers with Lids against its category

The dotted line is the Home & Garden average. Past it, Round Food Containers with Lids is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Food Containers with Lids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Food Containers with Lids 135K times last year and spent an estimated £53K. The top 5 brands take 67% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £53K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
4.7%
Market size, estimated
£53Ka year
Top search term
round food containers with lids23K searches a year

02 · Price

A sale here is worth £8.32.

Listings sell for £8.32 on average, from £1.66 to £24.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.32 that is £0 to £832 a year per listing.

Average price
£8.32under the $15 to $100 sweet spot
Price range
£1.66–£24.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£832
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #250 within Food Storage. It carries 938 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
80%
Out of stock, average day
1.5%
Average rank
#250in Food Storage
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
938per listing
Listings tracked
49

04 · Newcomers

Amazon counts 1 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Round Food Containers with Lids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 falling

Sellers

59

Top-5 brand share

67%

Top 20: 95%

Top-5 click share

41%

Top 20: 79%

Open market

29%

  • LocknLock25%
  • AVLASH17%
  • Addis15%
  • Superior5%
  • 1ABOVE5%
  • homeshopa.com4%

Demand

Round Food Containers with Lids search demand

Weekly searches over the year. Pick a range.

3K2KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Round Food Containers with Lids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • round food containers with lids23K/yr
  • round plastic containers with lids18K/yr
  • round tupperware with lid18K/yr
  • round plastic container11K/yr
  • round containers with lids11K/yr
  • round tupperware8K/yr
  • round food containers7K/yr
  • round takeaway containers with lids5K/yr
  • round plastic food containers with lids6K/yr
  • plastic round containers with lids5K/yr

Reviews and returns

What reviews say buyers love and hate about Round Food Containers with Lids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%+0.47

Very small

they don't fit properly

Boxes are too small

Quality-Overall19%−0.04

the plastic clearly isnt good quality

Low quality, breaks easily

Bad Quality

Durability10%−0.09

breaks easily

they crack so easily

Broken after a while of use

Strength9%−0.02

Not strong

flimsy

Material is very flimsy

Ease Of Use8%−0.06

cannot be used

difficult to open

Really hard to clip down

Love

Quality-Overall22%−0.04

Extraordinary quality for what they are

Excellent quality

Quality Food Container

Size-Overall17%+0.47

Good choice of different sizes

Size is Great

The lids fit well

Value For Money13%+1.68

Price is affordable

Value for money

Excellent value

Strength8%−0.02

The containers are sturdy

Sturdy, stackable and great to store dog food in - and is great in the dishwasher

Strong and durable

Storage Capacity8%+1.84

Excellent storage containers

Great storage

A good set of storage bowls

Return

0.8% Return rate 84% Fixable by listing

Size-Overall79%▇▇█▇▇█

Very small

they don't fit properly

Boxes are too small

Quality-Overall5%█▅▁▃▆▃

the plastic clearly isnt good quality

Low quality, breaks easily

Bad Quality

Strength4%▄▃▅▇▅█

Not strong

flimsy

Material is very flimsy

Advertised Vs Actual Product2%██▄▂▅▁

Not as good as the description suggests

Wrong Description

Smaller than advertised

Defective Material/Parts2%██▁▇▁▁

FAQ

Common Round Food Containers with Lids questions

Answered from the same tracked data.