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Round Christmas Tablecloth

Fail

The top 5 products take 100% of clicks, so Round Christmas Tablecloth is a Fail.

Flapen Score
21
21 / 100
Ranks 5,744 of 5,777 Home & Garden niches · −30 vs the category median of 51
Market size
£26K/yr133K searches / yr
90-day growth
-33.2%search demand this quarter
Competition
100%top-5 click share · 5 brands · 10 sellers

Flapen Score

Round Christmas Tablecloth against its category

The dotted line is the Home & Garden average. Past it, Round Christmas Tablecloth is stronger. Inside it, weaker.

21Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Christmas Tablecloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Round Christmas Tablecloth 133K times last year and spent an estimated £26K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 21 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-33.2%
Conversion, latest week
2.0%
Market size, estimated
£26Ka year
Peak month
December490.5× the quietest month
Top search term
christmas table cloth round25K searches a year

02 · Price

A sale here is worth £9.83.

Listings sell for £9.83 on average, from £8.31 to £10.94. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.83 that is £0 to £983 a year per listing.

Average price
£9.83under the $15 to $100 sweet spot
Price range
£8.31–£10.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£983
Returns
2.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 51.5% of listings are out of stock. The average listing ranks #2,343 within Decorative Accessories. It carries 357 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
51.5%
Average rank
#2,343in Decorative Accessories
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Round Christmas Tablecloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Threadmade25%
  • WedDecor21%
  • STIFFENERS19%
  • Artoid Mode17%
  • Emma Barclay17%

Demand

Round Christmas Tablecloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25OctNovDecJanFebMarAprJunJulAugSepOctNovDecJanFebMar

Peak months: Nov, Dec · busiest ÷ quietest = 490.5×

Search terms

Top Round Christmas Tablecloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas table cloth round25K/yr
  • christmas round tablecloth24K/yr
  • round christmas tablecloth46K/yr
  • round christmas table cloth15K/yr
  • round xmas table cloth7K/yr
  • christmas round table cloth7K/yr
  • round tablecloth christmas10K/yr

Reviews and returns

What reviews say buyers love and hate about Round Christmas Tablecloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product50%−0.30

Not as advertised

Material Quality50%−0.30

Plastic

Love

Quality-Overall50%+2.72

Excellent quality

Excellent quality it looked lovely

Size-Overall25%+1.09

Great fit

Ease Of Cleaning25%+1.09

easy to clean

Return

2.2% Return rate 67% Fixable by listing

Advertised Vs Actual Product33%█▁▁▁▁▁

Not as advertised

Quality-Overall33%█▁▁▁▁▁
Color33%█▁▁▁▁▁

FAQ

Common Round Christmas Tablecloth questions

Answered from the same tracked data.