Rotisserie
MaybeReturns run at only 0.9% of orders. But buyers convert on only 1.4% of searches, so Rotisserie is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £118K/yr121K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 47%top-5 click share · 22 brands · 34 sellers
Flapen Score
Rotisserie against its category
The dotted line is the Home & Garden average. Past it, Rotisserie is stronger. Inside it, weaker.
Market
The Rotisserie market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rotisserie 121K times last year and spent an estimated £118K. The top 5 brands take 57% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.
- Searches, last 12 months
- 121K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £118Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- rotisserie46K searches a year
02 · Price
A sale here is worth £72.26.
Listings sell for £72.26 on average, from £6.07 to £150.59. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £72.26 that is £0 to £7K a year per listing.
- Average price
- £72.26inside the $15 to $100 sweet spot
- Price range
- £6.07–£150.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 18.9% of listings are out of stock. The average listing ranks #67 within Barbecue & Outdoor Dining. It carries 498 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 66%
- Out of stock, average day
- 18.9%
- Average rank
- #67in Barbecue & Outdoor Dining
- Average rating
- 4.30 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 498per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 2 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Rotisserie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NutriChef Vertical Rotisserie Oven Countertop Kebab Maker 10L Shawarma Grill Machine Chicken Spit Roaster for Perfectly Roasted Chicken Turkey Lamb With Skewer Basket & Drip Tray Black
- Price
- £81.15
- Rating
- 3.9/5
- Reviews
- 436
- Age
- 3y ago

Quest Electric Rotisserie Grill | Vertical Kebab Machine | Cooks Doner Kebabs Shawarma Gyros & Chicken | 7 Skewers | 21L | 60-Min Timer | Auto Shut-Off | 1500W
- Price
- £49.31
- Rating
- 4.5/5
- Reviews
- 1,486
- Age
- 9y ago

Belaco 23L Toaster Oven Tabletop Cooking Baking Portable Oven Rotiseerie1380w 60 min Timer with auto shut off 100-250 Stainless Steel Heating Tube incl. Baking Tray Wire Rack Handle Rotisserie
- Price
- £50.81
- Rating
- 4.2/5
- Reviews
- 254
- Age
- 5y ago

British Extra Tasty Whole Chicken 1.6kg
- Price
- £6.49
- Rating
- 4.6/5
- Reviews
- 1,848
- Age
- 8y ago

NutriChef Vertical Rotisserie Oven Countertop Kebab Maker 10L Shawarma Grill Machine Chicken Spit Roaster for Perfectly Roasted Chicken Turkey Lamb With Skewer Basket & Drip Tray White
- Price
- £80.97
- Rating
- 3.9/5
- Reviews
- 436
- Age
- 3y ago
Trending
90-day click momentum
Innoteck 16L Digital Air Fryer Oven with Rotisserie 10 Presets Energy Saving Smart modes for Air Frying Roasting Baking Dehydrating & Reheating Compact Family Size Touchscreen Grey
- Price
- £84.01
- Rating
- 4.4/5
- Reviews
- 90
- Age
- 4y ago

Innoteck 12L Digital Air Fryer Oven with Rotisserie 1800W Large Air Fryer with Touch Panel & 8 Cooking Presets Shelves Basket Racks & Drip Tray Black & Silver Finish
- Price
- £64.56
- Rating
- 4.5/5
- Reviews
- 745
- Age
- 3y ago

Belaco 23L Toaster Oven Tabletop Cooking Baking Portable Oven Rotiseerie1380w 60 min Timer with auto shut off 100-250 Stainless Steel Heating Tube incl. Baking Tray Wire Rack Handle Rotisserie
- Price
- £50.81
- Rating
- 4.2/5
- Reviews
- 254
- Age
- 5y ago

onlyfire BRK-6101 Universal Gas Grill Rotisserie Kit Compatible with Most Gas Grills BBQ Cooking Accessories for Grills - 4W Electric Motor for UK
- Price
- £43.64
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 3y ago

NutriChef Vertical Rotisserie Oven Countertop Kebab Maker 10L Shawarma Grill Machine Chicken Spit Roaster for Perfectly Roasted Chicken Turkey Lamb With Skewer Basket & Drip Tray Black
- Price
- £81.15
- Rating
- 3.9/5
- Reviews
- 436
- Age
- 3y ago
Newest
by launch date
16L Air Fry Oven with Rotisserie Large Capacity Up to 230C 9 Smart Cooking Functions Air Fry Roast Grill Bake Dehydrate & More Easy Digital Controls Countertop Oven
- Price
- £82.16
- Rating
- 4.0/5
- Reviews
- 102
- Age
- 8mo ago

HAKKA Gas Shawarma Grill Machine Rotisserie Chicken with 360Rotisserie Stainless Steel Vertical Grill for Meat Skewer Skewers and Roasts 4300W/29.5x30x48.5cm
- Price
- £128.51
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 12mo ago

Chef-o-Matic Vertical Grill 360 Rotisserie 1000W Smokeless Indoor Electric BBQ 6 Skewers Kebab Machine Automatic Rotation No Oil Needed Stainless Steel Housing
- Price
- £35.35
- Rating
- 4.0/5
- Reviews
- 16
- Age
- 2y ago

Linsar - Air Fryer Oven with Rotisserie - 11l Mini Oven - Airfryer with Digital LED Display - Rotisserie Rack and Kebab Stick - Adjustable Temperature up to 200C - 8 pre-programmed Settings - 2000W
- Price
- £64.74
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 2y ago

Cosori Air Fryer Oven 12L for family
- Price
- £92.18
- Rating
- 4.6/5
- Reviews
- 646
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
34
Top-5 brand share
57%
Top 20: 98%
Top-5 click share
47%
Top 20: 89%
Open market
38%
- Nutrichef20%
- Quest13%
- onlyfire9%
- Belaco8%
- Innoteck6%
- Morrisons5%
Demand
Rotisserie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Rotisserie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rotisserie46K/yr
- rotisserie oven21K/yr
- rotisserie chicken24K/yr
- chicken rotisserie12K/yr
- rotisseries7K/yr
- chicken rotisserie machine6K/yr
- rotisserie grill5K/yr
Reviews and returns
What reviews say buyers love and hate about Rotisserie
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
small oven
Its very large
It can be a bit small
it may not be very durable
this one didnt even last 6 months
Fell apart on first use
Turns off whilst cooking
cooking times much slower than my old air fryer
found it took longer to cook the food
the power does not come on
Stopped working
not working
Hard to clean
can be a little tricky to clean
Impossible to clean
Love
Such a great cooker and fryer
Great fryer
Good air fry
Easy to use
the controls are easy to use
Easy to operate
Good quality chicken
Excellent product
a solid build quality
Worth the money
Good value
Good value for money
all food so far has turned out great
Cooks well
Cooking made easy
Return
0.9% Return rate 44% Fixable by listing
small oven
Its very large
It can be a bit small
the power does not come on
Stopped working
not working
gets very hot
The heat it take long time to be hot
Overheats
Also the build quality was not very robust
Poor quality
the build quality is totally different
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rotisserie questions
Answered from the same tracked data.









