Rotavator
PassRotavator scores 70 out of 100, a Pass. Shoppers spend $394K a year here, search demand grew +45.9% this quarter, and returns run at 1.1% of orders.
- Flapen Score
- 70 / 100Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 5170
- Market size
- £394K/yr304K searches / yr
- 90-day growth
- +45.9%search demand this quarter
- Competition
- 37%top-5 click share · 28 brands · 52 sellers
Flapen Score
Rotavator against its category
The dotted line is the Home & Garden average. Past it, Rotavator is stronger. Inside it, weaker.
Market
The Rotavator market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rotavator 304K times last year and spent an estimated £394K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 70 out of 100, a Pass.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £394K a year.
- Searches, last 12 months
- 304K
- Growth, 90 days vs prior 90
- +45.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £394Ka year
- Peak month
- April9.2× the quietest month
- Top search term
- rotavator64K searches a year
02 · Price
A sale here is worth £70.40.
Listings sell for £70.40 on average, from £22.00 to £132.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £70.40 that is £0 to £7K a year per listing.
- Average price
- £70.40inside the $15 to $100 sweet spot
- Price range
- £22.00–£132.72
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #2,617 within Garden Tools & Watering Equipment. It carries 422 reviews at 4.22 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 67%
- Out of stock, average day
- 12.9%
- Average rank
- #2,617in Garden Tools & Watering Equipment
- Average rating
- 4.22 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 422per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 4 of last year's 18 launches as successful.
18 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Rotavator products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
VonHaus Electric Tiller Corded Garden Soil Cultivator/Rotavator 1050W Motor 32cm Working Width 22cm Tilling Depth 4 Steel Blades 10m Cable Brake Button Foldable Frame
- Price
- £71.32
- Rating
- 4.5/5
- Reviews
- 1,141
- Age
- 11y ago
NETTA Electric Garden Tiller 1200W - Rotovator with 360mm Working Width 220mm Depth 10m Cable - Rotary Soil Cultivator Tool - Corded Electric Rototiller for Soil & Garden Tiller
- Price
- £55.66
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 10mo ago
Hyundai Electric Garden Tiller Cultivator Rotovator And Rototiller 3 Year Warranty (1050w 360mm Working Width 220mm Depth)
- Price
- £70.83
- Rating
- 4.5/5
- Reviews
- 521
- Age
- 4y ago
eSkde Electric Tiller Rotavator and Cultivator for Garden - Powerful 1050W Garden Rotovator for Ground Preparation - 32cm Cultivating Width 22cm Depth Garden Tiller Cultivator Rotovator
- Price
- £67.63
- Rating
- 4.3/5
- Reviews
- 501
- Age
- 1y ago
Einhell Cordless Garden Rotavator 18V Power X-Change Powerful Soil Cultivator 20cm Working Width 15cm Working Depth Without Battery GE-CR 18/20 Li E Solo Tiller
- Price
- £68.97
- Rating
- 4.3/5
- Reviews
- 1,234
- Age
- 4y ago
Trending
90-day click momentum
MZK 1600W Electric Garden Tiller & Cultivator 41cm Working Width 21cm Tilling Depth Foldable Rotovator with Adjustable Wheels for Lawn Yard & Garden Soil Preparation
- Price
- £83.74
- Rating
- 4.4/5
- Reviews
- 672
- Age
- 3mo ago
MZK 1200W Electric Garden Tiller & Cultivator 31cm Working Width 21cm Tilling Depth Lightweight Rotavator for Lawn Yard & Garden Soil Preparation
- Price
- £75.52
- Rating
- 4.5/5
- Reviews
- 494
- Age
- 6mo ago
1080W Electric Soil Tiller 300mm Working Width 200mm Depth Garden Cultivator Rotavator 300RPM Bicycle Handle 10m Cable UK Plug
- Price
- £64.55
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago
MZK 20V Cordless Tiller Cultivator with Steel Tines 20 cm Wide Battery Powered Garden Cultivator 360RPM Electric Tiller for Lawn/Gardening/Soil Cultivation (2 * 2AH Battery & Charger Included)
- Price
- £74.95
- Rating
- 4.3/5
- Reviews
- 1,922
- Age
- 6mo ago
Cordless Tiller with 2×4.0Ah Batteries and Charger Electric Garden Soil Cultivator Rotavator 9 Cultivation Width & 7 Depth 4 Steel Blades for Weeding Loosening Soil and Lawn Care
- Price
- £99.44
- Rating
- 4.5/5
- Reviews
- 37
- Age
- 7mo ago
Newest
by launch date1080W Electric Soil Tiller 300mm Working Width 200mm Depth Garden Cultivator Rotavator 300RPM Bicycle Handle 10m Cable UK Plug
- Price
- £64.55
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 2mo ago
MZK 1600W Electric Garden Tiller & Cultivator 41cm Working Width 21cm Tilling Depth Foldable Rotovator with Adjustable Wheels for Lawn Yard & Garden Soil Preparation
- Price
- £83.74
- Rating
- 4.4/5
- Reviews
- 672
- Age
- 3mo ago
Veloxtera Rotary Garden Cultivator Tool 2-in-1 Hand Tiller and Weeding Tool with Adjustable Stainless Steel Pole Manual Garden Soil Cultivator for Soil Loosening Mixing and Lawn Reseeding
- Price
- £26.95
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 6mo ago
Cordless Tiller Rotavator 21V Electric Garden Cultivator with 2×3.0Ah Batteries 9 Tilling Width & 6.7 Depth Handle Adjustable Powerful Brushless Soil Tiller Rototiller for Soil & Gardening
- Price
- £72.95
- Rating
- 4.0/5
- Reviews
- 26
- Age
- 6mo ago
MZK 20V Cordless Tiller Cultivator with Steel Tines 20 cm Wide Battery Powered Garden Cultivator 360RPM Electric Tiller for Lawn/Gardening/Soil Cultivation (2 * 2AH Battery & Charger Included)
- Price
- £74.95
- Rating
- 4.3/5
- Reviews
- 1,922
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
28 rising
Sellers
52
Top-5 brand share
53%
Top 20: 93%
Top-5 click share
37%
Top 20: 81%
Open market
42%
- VonHaus22%
- MZK10%
- NETTA8%
- Einhell7%
- eSkde6%
- Hyundai Power Products6%
Demand
Rotavator search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 9.2×
Search terms
Top Rotavator search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rotavator64K/yr
- tiller41K/yr
- cultivator31K/yr
- tillers and cultivators18K/yr
- garden tiller16K/yr
- cordless tiller13K/yr
- garden rotavator15K/yr
- rotivator10K/yr
- garden cultivator11K/yr
- electric rotavator10K/yr
Reviews and returns
What reviews say buyers love and hate about Rotavator
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke first use
machine a break
won't last
Not very powerful
Flimsy
It is not very robust
Heavy to use
Very heavy
We find it slightly on the heavy side
it doesn't do the job as it is meant to
NOT working
Sent it back not working
It took some time effort to put together
I found assembly tricky as I was wary of the blades
Hard to install when the pipe needs forcing in
Love
Makes life easier
Easy to use
Easy to handle
High quality tool
Excellent product
The build quality feels excellent
Money well spent
Excellent value
Good for the money
Really powerful tool
the tool feels solid enough for regular garden use
Surprisingly sturdy
Great for gardens
patches and areas around some planting, extremely happy with the results
Definitely made a light job of preparing my soil for planting seeds
Return
1.1% Return rate 15% Fixable by listing
it doesn't do the job as it is meant to
NOT working
Sent it back not working
Got to be a little bit fit
needed something smaller for the smaller beds
Big
Broke first use
machine a break
won't last
Heavy to use
Very heavy
We find it slightly on the heavy side
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rotavator questions
Answered from the same tracked data.