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Rotavator

Pass

Rotavator scores 70 out of 100, a Pass. Shoppers spend an estimated $394K a year here, search demand grew +45.9% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
70
70 / 100
Top 4% of 5,777 Home & Garden niches · +19 vs the category median of 51
Market size
£394K/yr304K searches / yr
90-day growth
+45.9%search demand this quarter
Competition
37%top-5 click share · 28 brands · 52 sellers

Flapen Score

Rotavator against its category

The dotted line is the Home & Garden average. Past it, Rotavator is stronger. Inside it, weaker.

70Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rotavator market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rotavator 304K times last year and spent an estimated £394K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 70 out of 100, a Pass.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 304K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +45.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £394K a year.

Searches, last 12 months
304K
Growth, 90 days vs prior 90
+45.9%
Conversion, latest week
1.8%
Market size, estimated
£394Ka year
Peak month
April9.2× the quietest month
Top search term
rotavator64K searches a year

02 · Price

A sale here is worth £70.40.

Listings sell for £70.40 on average, from £22.00 to £132.72. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £70.40 that is £0 to £7K a year per listing.

Average price
£70.40inside the $15 to $100 sweet spot
Price range
£22.00–£132.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #2,617 within Garden Tools & Watering Equipment. It carries 422 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
67%
Out of stock, average day
12.9%
Average rank
#2,617in Garden Tools & Watering Equipment
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
422per listing
Listings tracked
39

04 · Newcomers

4 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
4Amazon's first-year sales bar
Average brand age
34 months

Products

Top Rotavator products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£16K£32K£47K£63K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 rising

Sellers

52

Est. top-5 brand share

53%

Top 20: 93%

Est. top-5 click share

37%

Top 20: 81%

Open market

42%

  • VonHaus22%
  • MZK10%
  • NETTA8%
  • Einhell7%
  • eSkde6%
  • Hyundai Power Products6%

Demand

Rotavator search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 9.2×

Search terms

Top Rotavator search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rotavator64K/yr
  • tiller41K/yr
  • cultivator31K/yr
  • tillers and cultivators18K/yr
  • garden tiller16K/yr
  • cordless tiller13K/yr
  • garden rotavator15K/yr
  • rotivator10K/yr
  • garden cultivator11K/yr
  • electric rotavator10K/yr

Reviews and returns

What reviews say buyers love and hate about Rotavator

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Ease Of Use”
8%of negative reviews mention “Durability”
1.1%of orders come back
“Broke first use”
A buyer, on “Durability”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rotavator questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data