Rotary Cutter
FailPrices span $4.99–$15.63, mostly outside the sweet spot, so Rotary Cutter is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £130K/yr210K searches / yr
- 90-day growth
- -12.1%search demand this quarter
- Competition
- 65%top-5 click share · 14 brands · 44 sellers
Flapen Score
Rotary Cutter against its category
The dotted line is the Home & Garden average. Past it, Rotary Cutter is stronger. Inside it, weaker.
Market
The Rotary Cutter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rotary Cutter 210K times last year and spent an estimated £130K. The top 5 brands take 77% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 6.8% of those searches ended in a purchase.
Shoppers searched for this 210K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.8% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 210K
- Growth, 90 days vs prior 90
- -12.1%
- Conversion, latest week
- 6.8%
- Market size, estimated
- £130Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- rotary cutter88K searches a year
02 · Price
A sale here is worth £9.10.
Listings sell for £9.10 on average, from £4.99 to £15.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.10 that is £5K to £7K a year per listing.
- Average price
- £9.10under the $15 to $100 sweet spot
- Price range
- £4.99–£15.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #628 within Needlework. It carries 2,563 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 11.7%
- Average rank
- #628in Needlework
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,563per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Rotary Cutter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
45mm Rotary Cutter with 5pcs Extra Blades Ergonomic Handle Rolling Cutter with Safety Lock for Fabric Leather Crafting Sewing Quilting Fabric Rotary Cutter Perfect for Left & Right Hand(Purple)
- Price
- £8.32
- Rating
- 4.5/5
- Reviews
- 9,574
- Age
- 3y ago

Miuzei Rotary Cutter Set: A3 Cutting Mat 45mm Fabric Cutter Self-Healing Craft Mat Quilting Kit Suitable for Cutting Fabric Sewing Leather and Paper Green
- Price
- £15.09
- Rating
- 4.6/5
- Reviews
- 998
- Age
- 2y ago

The Quilted Bear Rotary Cutter - Ergonomic Soft Grip Rotary Cutter for Fabric with Sharp Cutting Blade & Easy Blade Replace System (45mm Rotary Cutter)
- Price
- £6.00
- Rating
- 4.4/5
- Reviews
- 267
- Age
- 8y ago

Olfa RTY-2DX Deluxe Rotary Cutter 45 mm Yellow
- Price
- £14.35
- Rating
- 4.7/5
- Reviews
- 9,471
- Age
- 18y ago

45mm Rotary Cutter for Fabric with 5 Extra Blades Fabric Rotary Cutter Wheel for Quilting Leather Crafting DIY Projects Ergonomic Handle for Left and Right Hand Users
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 11mo ago
Trending
estimated 90-day click momentum
45mm Rotary Cutter for Fabric with 8 Extra Blades and A5 Cutting Mat Ergonomic Handle Safety Lock Roller Cutter for Fabric Sewing Quilting Leather Crafting Perfect for Left & Right Hand
- Price
- £7.58
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 4mo ago

11PCS Rotary Cutter Kit 45mm Rotary Cutter for Fabric with 8pcs Extra Blades A4 Cutting Mat Ergonomic Handle with Safety Lock Rotary Fabric Cutter Wheel for Leather Crafting Sewing Quilting
- Price
- £9.14
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

45mm Rotary Cutter with 5 Extra Blades Rotary Cutter for Fabric Fabric Cutters for Quilting Leather Crafting DIY Projects Ergonomic Handle for Left and Right Hand Users
- Price
- £7.60
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 6mo ago

Jieddey Rotary Cutter 45mm Rolling Cutter Roller Fabric Cutter Blades Round Manual Wheel Cutter for Crafting Sewing Quilting Clothing Dressmaking
- Price
- £5.31
- Rating
- 4.1/5
- Reviews
- 35
- Age
- 5y ago

45mm Rotary Cutter for Fabric with 10Pcs Extra Blades Rotary Cutter with Safety Lock Sewing Fabric Cutter Wheel Accessories for Fabric Leather Crafting Sewing Perfect for Left & Right Hand
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 7mo ago
Newest
by launch date
11PCS Rotary Cutter Kit 45mm Rotary Cutter for Fabric with 8pcs Extra Blades A4 Cutting Mat Ergonomic Handle with Safety Lock Rotary Fabric Cutter Wheel for Leather Crafting Sewing Quilting
- Price
- £9.14
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago

45mm Rotary Cutter for Fabric with 8 Extra Blades and A5 Cutting Mat Ergonomic Handle Safety Lock Roller Cutter for Fabric Sewing Quilting Leather Crafting Perfect for Left & Right Hand
- Price
- £7.58
- Rating
- 4.0/5
- Reviews
- 3
- Age
- 4mo ago

45mm Rotary Cutter with 5 Extra Blades Rotary Cutter for Fabric Fabric Cutters for Quilting Leather Crafting DIY Projects Ergonomic Handle for Left and Right Hand Users
- Price
- £7.60
- Rating
- 4.0/5
- Reviews
- 9
- Age
- 6mo ago

45mm Rotary Cutter for Fabric with 10Pcs Extra Blades Rotary Cutter with Safety Lock Sewing Fabric Cutter Wheel Accessories for Fabric Leather Crafting Sewing Perfect for Left & Right Hand
- Price
- £6.79
- Rating
- 4.4/5
- Reviews
- 8
- Age
- 7mo ago

45mm Rotary Cutter for Fabric with 5 Extra Blades Fabric Rotary Cutter Wheel for Quilting Leather Crafting DIY Projects Ergonomic Handle for Left and Right Hand Users
- Price
- £7.86
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
44
Est. top-5 brand share
77%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
19%
- Headley Tools41%
- Miuzei17%
- The Quilted Bear7%
- Olfa6%
- YTLSDHF5%
- Fiskars4%
Demand
Rotary Cutter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Rotary Cutter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rotary cutter88K/yr
- fabric cutter35K/yr
- rotary cutter for fabric41K/yr
- fabric cutter wheel12K/yr
- rotary fabric cutter6K/yr
- rotary cutters6K/yr
- fabric rotary cutter6K/yr
- roller cutter3K/yr
- rotary blade3K/yr
- roller blind cutter3K/yr
Reviews and returns
What reviews say buyers love and hate about Rotary Cutter
We read the reviews and the return reasons for every product selling here.
“the cutter keeps failing apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rotary Cutter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









