rose feed
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,061.15avg incumbent reviews — the moat a new listing must climb
Growth
Good+33.0%90-day search growth — must beat 0% to launch
Market size
Good£327K£327K/yr · 197K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.57avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Price range
Bad£3.61–£16.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, rose feed is a £327K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
rose feed market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £257K–£343K
- units × avg price
- Conversion rate
- 19.3%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 77%
- Sponsored
- 38%
- Out of stock
- 1.5%
- Avg brand age
- 65 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
79
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Miracle-Gro51%
- Phostrogen19%
- Westland18%
- Topline8%
- Vitax Ltd3%
- Quebec2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.0% search growth over the last 90 days.Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 26.6×
Top rose feed search terms
- rose feed86K/yr
- rose food34K/yr
- rose fertiliser12K/yr
- david austin rose food14K/yr
- rose feed liquid6K/yr
- liquid rose feed5K/yr
- rose feed granules slow release7K/yr
- rose food and fertilizer7K/yr
- rose plant food5K/yr
- rose fertilizer outdoor6K/yr
Top rose feed products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Miracle-Gro ROSE & SHRUB CONC 6X800ML
Miracle-Gro£4.754.6★1,391 rev
Miracle-Gro Premium Rose & Shrub Continuous Release Plant Food 900G
Miracle-Gro£5.374.6★575 rev
Toprose
Phostrogen£3.614.5★1,951 rev
Toprose 5878135 Rose and Shrub Feed 4kg - Rose Fertiliser for Healthy Growth and Vibrant Colours - Improves Root Development - Guards Against Nutrient Deficiency - Rose Nutrition - Garden Care
Phostrogen£8.744.5★1,951 rev
Westland Rose High Performance Liquid Plant Food 1 Litre Green
Westland£5.204.6★476 rev
Newest
by launch date
Miracle Grow Rose Feed Fertiliser - Bundle of Rose & Shrub 900g Continuous Release Plant Feed Granules & 800ml Concentrated Liquid Plant Food. Garden Plants Fertilizer for Roses with Topline Card
Topline£13.9998 rev
Rose Plants Feeding Growing Bundle - Rose Food Enriched Horse Manure 3kg & Rose Feed Liquid 1L Garden Fertiliser for Outdoor Plants or Houseplants with Topline Card.
Topline£14.0460 rev
High-Performance Rose Plant Food - Pack of 2 x 3kg Enriched Horse Manure Rose Plant Feed Pellets for Outdoor Garden Plants. Rose Fertiliser with Topline Card.
Topline£16.2764 rev
Miracle-Gro ROSE & SHRUB CONC 6X800ML
Miracle-Gro£4.751,391 rev
Quebec Rose Shield Ultra Spray 2 in 1 Rose Shield Bug & Fungus Control Pesticide Free with Added Feed for Strong Growth 1 Litre Ready to Use Spray
Quebec£8.352,143 rev
Trending
90-day click momentumQuebec Rose Shield Ultra Spray 2 in 1 Rose Shield Bug & Fungus Control Pesticide Free with Added Feed for Strong Growth 1 Litre Ready to Use Spray
Quebec£8.354.4★
Westland Rose Feed & Protect Concentrates 2 in 1 (2 x 500 ml) Green 20100417
Westland£9.314.5★
Toprose
Phostrogen£3.614.5★
Miracle-Gro ROSE & SHRUB CONC 6X800ML
Miracle-Gro£4.754.6★
Westland Rose High Performance Liquid Plant Food 1 Litre Green
Westland£5.204.6★
What buyers say about rose feed
What buyers praise and complain about, mined from review topics.What buyers love
“Very good quality food for roses”
“Great plant food”
“Good value”
“Easy to use”
“As advertised”
“Magical spray”
“Highly effective”
“plant size feed easy to use with instructions on box too”
“Reliable as always and good value”
“Clear instructions for use”
What buyers complain about
“then two days later they're covered in bugs again”
“It doesn't work”
“Sprayed once then stopped working so cannot comment on it's effectiveness”
“three leaked all over the floor when opened”
“it didn't work despite several applications as per instructions”
“my young plants don't look any different nor are they growing any faster”
“It gives the visual impression of being as big or bigger than other brands with the content of 1liter”
“Not very dissolvable without rain”
“Very difficult to use”
“However, my roses were still susceptible to fungal attacks each year, despite applying a fungicide early in the season”
Top return reasons
Common questions
- Is rose feed profitable to sell on Amazon United Kingdom?
- The niche generates £327K/yr across 13 tracked products. 90-day search growth is +33.0%. Flapen's verdict: Skip it (48/100).
- How competitive is the rose feed niche?
- 6 brands and 79 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in rose feed?
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Spray/Flow. The return rate is 0.0%.
- When does demand for rose feed peak?
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 26.6× the quietest.
- What does it cost to enter the rose feed niche?
- Listings span £3.61–£16.27; the average listing price is £8.57 (sweet spot $15–$100). The average incumbent carries 1,061 reviews — the moat a new listing must climb.