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Rose Feed

Fail

The top 5 brands take 98% of clicks, so Rose Feed is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£327K/yr197K searches / yr
90-day growth
+33.0%search demand this quarter
Competition
77%top-5 click share · 6 brands · 79 sellers

Flapen Score

Rose Feed against its category

The dotted line is the Home & Garden average. Past it, Rose Feed is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Feed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Feed 197K times last year and spent an estimated £327K. The top 5 brands take 98% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

19.3% of searches ended in a purchase last week.

Shoppers searched for this 197K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.3% of those searches ended in a purchase. Searches in the last 90 days moved +33.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £327K a year.

Searches, last 12 months
197K
Growth, 90 days vs prior 90
+33.0%
Conversion, latest week
19.3%
Market size, estimated
£327Ka year
Peak month
May26.6× the quietest month
Top search term
rose feed86K searches a year

02 · Price

A sale here is worth £8.57.

Listings sell for £8.57 on average, from £3.61 to £16.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £8.57 that is £21K to £26K a year per listing.

Average price
£8.57under the $15 to $100 sweet spot
Price range
£3.61–£16.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£21K–£26K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #9 within Fertilisers & Plant Food. It carries 1,061 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
77%
Out of stock, average day
1.5%
Average rank
#9in Fertilisers & Plant Food
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,061per listing
Listings tracked
13

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Rose Feed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

£0£33K£65K£98K£131K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

79

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Miracle-Gro51%
  • Phostrogen19%
  • Westland18%
  • Topline8%
  • Vitax Ltd3%
  • Quebec2%
  • Open — no brand owns it (0%)

Demand

Rose Feed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 26.6×

Search terms

Top Rose Feed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose feed86K/yr
  • rose food34K/yr
  • rose fertiliser12K/yr
  • david austin rose food14K/yr
  • rose feed liquid6K/yr
  • liquid rose feed5K/yr
  • rose feed granules slow release7K/yr
  • rose food and fertilizer7K/yr
  • rose plant food5K/yr
  • rose fertilizer outdoor6K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Feed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control20%−0.14

then two days later they're covered in bugs again

Does not kill greenfly

The spray doesnt kill all aphids

Functionality-Overall15%−0.05

It doesn't work

Ok. Not that effective

I have no reason to believe this wont work

Spray/Flow13%−0.06

Sprayed once then stopped working so cannot comment on it's effectiveness

I dont do Prime sprayed on Rose bush

Spray doesn't work

Leak-Proof8%

three leaked all over the floor when opened

It was leaking from the soggy, deteriorated box

Instructions/User Manual/Troubleshooting8%−0.04

it didn't work despite several applications as per instructions

no instructions are give

Love

Quality-Overall24%+0.96

Very good quality food for roses

Reliable product good value

Excellent product

Plant Growth17%+0.60

Great plant food

Promotes healthy growth

Miracle Grow is a miracle for plants

Value For Money14%+0.77

Good value

Value for money

reasonable price

Ease Of Use14%+0.74

Easy to use

So easy to use and store

Its very easy to use—just spray and thats it

Advertised Vs Actual Product14%+1.11

As advertised

As described

Certainly does the job

Return

0.0% Return rate 14% Fixable by listing

Leak-Proof40%▁▁█▂▆▇

three leaked all over the floor when opened

It was leaking from the soggy, deteriorated box

Defective Material/Parts7%▁▁▁█▅▁
Size-Overall7%▁▁▁█▅▁

It gives the visual impression of being as big or bigger than other brands with the content of 1liter

Pest/Insect Control7%▁▁▁█▁▁

then two days later they're covered in bugs again

Does not kill greenfly

The spray doesnt kill all aphids

Functionality-Overall7%▁▁▁█▅▁

It doesn't work

Ok. Not that effective

I have no reason to believe this wont work

FAQ

Common Rose Feed questions

Answered from the same tracked data.