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Rose Compost

Fail

Prices span $5.37–$16.12, mostly outside the sweet spot, so Rose Compost is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£46K/yr30K searches / yr
90-day growth
+42.2%search demand this quarter
Competition
76%top-5 click share · 9 brands · 53 sellers

Flapen Score

Rose Compost against its category

The dotted line is the Home & Garden average. Past it, Rose Compost is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Compost market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose Compost 30K times last year and spent an estimated £46K. The top 5 brands take 86% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

14.3% of searches ended in a purchase last week.

Shoppers searched for this 30K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +42.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
30K
Growth, 90 days vs prior 90
+42.2%
Conversion, latest week
14.3%
Market size, estimated
£46Ka year
Peak month
June6.7× the quietest month
Top search term
rose compost14K searches a year

02 · Price

A sale here is worth £10.62.

Listings sell for £10.62 on average, from £5.37 to £16.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £10.62 that is £5K to £8K a year per listing.

Average price
£10.62under the $15 to $100 sweet spot
Price range
£5.37–£16.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 33% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #274 within Fertilisers & Plant Food. It carries 617 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
33%
Out of stock, average day
1.7%
Average rank
#274in Fertilisers & Plant Food
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
617per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Rose Compost products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

53

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

9%

  • Miracle-Gro54%
  • STAR SUPPLIES11%
  • Westland11%
  • indigo5%
  • Pluto Packaging5%
  • STORM TRADING GROUP5%
  • Open — no brand owns it (3 brands, 9%)

Demand

Rose Compost search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 6.7×

Search terms

Top Rose Compost search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose compost14K/yr
  • rose compost for pots6K/yr
  • compost for roses5K/yr
  • rose soil4K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Compost

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth20%+0.65

Wasn't ideal for potting bulbs and seeds

.They havent grown yet

The plants do not grow well even after adding fertilizer

Quality-Overall20%+0.75

Not great quality

Inconsistent quality

some rubbish lower quality brand

Moist/Dry10%−0.09

Poor moisture control

Really dry

Sadly it was equally powder dry

Water Resistance7%−0.05

it doesnt absorb water well

Really bad / dry / does not seem to take in water - repels the water

The water just runs off or sits

Wood Quality7%−0.07

The amount of wood chip within the bag was terrible

contains wood chipping

Too much wood chips I was very disapointed

Love

Quality-Overall28%+0.75

Affordable quality

Great quality for all my plants

Good Quality

Plant Growth25%+0.65

Plants grew well

Great for growing

growing really well

Value For Money19%+1.50

Good Value

worth the money

Good value for money

Advertised Vs Actual Product7%−0.01

As advertised

Does what it says on the box

As expected

Ease Of Use4%+0.63

Easy to use

easy to handle

So easy to use and store

Return

0.0% Return rate 43% Fixable by listing

Advertised Vs Actual Product33%▁█▅▁▄▁
Quality-Overall15%▁▁▁█▃▁

Not great quality

Inconsistent quality

some rubbish lower quality brand

Leak-Proof10%▁▁▁▁▂█
Size-Overall10%▁▁▁█▅▁

Not fit for purpose

ONCE CONSIDERED TOO SMALL

Bigger than my fist in size

Value For Money10%▁▁█▁▃▁

They may be cheap

whilst it's more expensive than some places

too expensive

FAQ

Common Rose Compost questions

Answered from the same tracked data.