Skip to content

Rose

Maybe

The top 5 brands take only 27% of clicks. But demand is soft, at -52.4% this quarter, so Rose is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£288K/yr721K searches / yr
90-day growth
-52.4%search demand this quarter
Competition
26%top-5 click share · 61 brands · 126 sellers

Flapen Score

Rose against its category

The dotted line is the Home & Garden average. Past it, Rose is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rose 721K times last year and spent an estimated £288K. The top 5 brands take 27% of clicks. Demand peaks in Feb–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 721K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £288K a year.

Searches, last 12 months
721K
Growth, 90 days vs prior 90
-52.4%
Conversion, latest week
2.8%
Market size, estimated
£288Ka year
Peak month
February4.0× the quietest month
Top search term
rose250K searches a year

02 · Price

A sale here is worth £14.42.

Listings sell for £14.42 on average, from £2.90 to £54.90. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £14.42 that is £1K to £4K a year per listing.

Average price
£14.42under the $15 to $100 sweet spot
Price range
£2.90–£54.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #360 within Plants, Seeds & Bulbs. It carries 706 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
86%
Out of stock, average day
13.5%
Average rank
#360in Plants, Seeds & Bulbs
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
706per listing
Listings tracked
76

04 · Newcomers

Amazon counts 1 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 falling

Sellers

126

Top-5 brand share

27%

Top 20: 66%

Top-5 click share

26%

Top 20: 58%

Open market

69%

  • Yamonic8%
  • BOLEi6%
  • QWORK5%
  • LOVAPPY5%
  • Carbeth Plants4%
  • Daily Flowers4%

Demand

Rose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Rose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose250K/yr
  • roses166K/yr
  • red roses52K/yr
  • forever rose41K/yr
  • eternal rose36K/yr
  • red rose21K/yr
  • forever flowers20K/yr
  • fake rose20K/yr
  • glass rose18K/yr
  • rose flower10K/yr

Reviews and returns

What reviews say buyers love and hate about Rose

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money15%−0.08

Not worth the price

I wasn't expecting much for the price

Vastly overpriced

Quality-Overall12%+0.73

Poor quality

mixed quality

Absolutely garbage

Size-Overall10%−0.01

It was quite a small plant

a bit long or my needs

Very small

Advertised Vs Actual Product8%−0.05

Not as shown

Very misleading product

PICTURE MISLEADING

Color8%+0.59

NOT purple, they are pink

it turned green

Not purple

Love

Gifting Purpose25%+2.86

Beautiful Gift

Valentines gift

Beautiful gift

Quality-Overall21%+0.73

Excellent quality and arrived as advised

Excellent Quality

Overall, this is a thoughtful and high-quality gift that brings a lasting touch of romance and beauty

Color12%+0.59

The colour is vibrant

Beautiful colours

Her favourite colour is pink so its ideal

Value For Money8%−0.08

Good price

Worth the money

Excellent value

Plant Growth7%−0.05

Good Plant

Growing really well

Healthy plants

Return

0.6% Return rate 43% Fixable by listing

Quality-Overall27%▄▇█▇█▅

Poor quality

mixed quality

Absolutely garbage

Color16%█▄▂▆▅▅

NOT purple, they are pink

it turned green

Not purple

Advertised Vs Actual Product12%▄█▆▃▅▅

Not as shown

Very misleading product

PICTURE MISLEADING

Size-Overall9%▅▃▃█▂▅

It was quite a small plant

a bit long or my needs

Very small

Material Quality6%▂▄█▃▂▁

definitely not worth more than £5 very cheap material

Cheap plastic

It's not glass or metal, the whole thing is made of a plastic that seems cheap and nasty

FAQ

Common Rose questions

Answered from the same tracked data.