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Rose

Rose shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 51Growth 0Conversion 35Competition 89Returns 97Price range 76Avg price 70Brand share 97Review moat 70Quality gap 65
This niche Category average

Is Rose profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Rose is a £288K/yr Amazon United Kingdom market (721K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 61/100.

Rose: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -52.4% over the last 90 days and 2.8% of searches end in a purchase.

£288K

revenue / yr

Units sold / yr25K
Search volume / yr-52.4%721K
Conversion rate2.8%
Avg price£14.42

Who owns the niche?

The top 5 brands hold 27% of demand, so 73% of the market is open.

73%

open market share

Brands · sellers61 · 126
Top-5 product click share26%
Open market73%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 76 products

Sponsored placement78%
New entrants (1y)10· 1 succeeded
Avg rating4.4★
Avg reviews706

Top Rose products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

£0£6K£12K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

61 falling

Sellers

126

Top-5 brand share

27%

Top 20: 66%

Top-5 click share

26%

Top 20: 58%

Open market

69%

  • Yamonic8%
  • BOLEi6%
  • QWORK5%
  • LOVAPPY5%
  • Carbeth Plants4%
  • Daily Flowers4%

Rose demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume721KCVR2.8%Products76Brands61Top 5 Brands27%OOS Rate13.5%Rating4.4★Reviews706Avg BSR#360
70K50KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Dec · busiest ÷ quietest = 4.0×

Top Rose search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • rose250K/yr
  • roses166K/yr
  • red roses52K/yr
  • forever rose41K/yr
  • eternal rose36K/yr
  • red rose21K/yr
  • forever flowers20K/yr
  • fake rose20K/yr
  • glass rose18K/yr
  • rose flower10K/yr

What reviews say buyers love and hate about Rose

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Gifting Purpose25%

Beautiful Gift

Quality-Overall21%

Excellent quality and arrived as advised

Color12%

The colour is vibrant

Value For Money8%

Good price

Plant Growth7%

Good Plant

What buyers complain about

77% of reviews
Value For Money15%

Not worth the price

Quality-Overall12%

Poor quality

Size-Overall10%

It was quite a small plant

Advertised Vs Actual Product8%

Not as shown

Color8%

NOT purple, they are pink

Rose return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
27%
2Color
16%
3Advertised Vs Actual Product
12%
4Size-Overall
9%
5Material Quality
6%

Common Rose questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Rose 61/100 on Amazon United Kingdom — Worth a look. The niche generates £288K/yr across 76 tracked products. 1 of 10 products launched in the last 360 days are still selling. Search demand moved -52.4% over the last 90 days.
Search demand for Rose on Amazon United Kingdom peaks in Feb–Dec, where the busiest month runs 4.0× the quietest.