Is rose profitable to sell on Amazon United Kingdom?

The niche generates £288K/yr across 76 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -52.4%. Flapen's verdict: Worth a look (61/100).

How competitive is the rose niche?

61 brands and 126 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 27% of demand.

What do buyers complain about in rose?

Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.6%.

When does demand for rose peak?

Demand peaks in Feb–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the rose niche?

Listings span £2.90–£54.90; the average listing price is £14.42 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.

rose

Worth a look

Shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible27%

top-5 brand share — no brand owns this niche

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Competition

Great26%

top-5 click share — an open shelf

Price range

Great£2.90–£54.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good706.24

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£14.42

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£288K

£288K/yr · 721K searches

Conversion

Okay2.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-52.4%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, rose is a £288K/yr Amazon United Kingdom market (721K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 61/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

rose market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: £288K–£361K; units × avg price
Conversion rate: 2.8%
Avg BSR: #360
Page quality: 0%
Prime: 86%
Sponsored: 78%
Out of stock: 13.5%
Avg brand age: 39 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

61 falling

Sellers

126

Top-5 brand share

27%

Top 20: 66%

Top-5 click share

26%

Top 20: 58%

Open market

69%

Yamonic8%
BOLEi6%
QWORK5%
LOVAPPY5%
Carbeth Plants4%
Daily Flowers4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.4% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top rose search terms

rose250K/yr -35.2%1.5% conv.
roses166K/yr -49.3%1.6% conv.
red roses52K/yr -62.6%3.0% conv.
forever rose41K/yr -64.5%1.6% conv.
eternal rose36K/yr -71.3%1.5% conv.
red rose21K/yr -60.4%2.0% conv.
forever flowers20K/yr -64.8%1.2% conv.
fake rose20K/yr -67.8%4.3% conv.
glass rose18K/yr -71.9%2.3% conv.
rose flower10K/yr -40.7%1.6% conv.

All search terms

Top rose products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yamonic Preserved Real Rose Gifts for Women Single Red Rose with Stem Birthday Gift For Women Eternal Flower Gift for Mum Flower Presents for Wife Girlfriend Valentines Gifts for Her

Yamonic£15.614.5★1,951 rev

BOLEi Eternal Rose in Glass Gifts for Women Galaxy Rose(Classic Red Rose)

BOLEi£12.284.6★1,758 rev

QWORK 12Pcs Artificial Roses Red Roses Artificial Flowers With Long Plastic Stems For Wedding Table Centerpieces Home Decor

QWORK£8.074.5★189 rev

Red King Roses Bouquet Seasonal Occasions

Daily Flowers£21.534.3★79 rev

LOVAPPY Preserved Forever Rose in Glass Dome - Beauty and the Beast Romantic Gifts for Her - Eternal Rose Preserved Flowers - Preserved Rose Mother Gifts - Mum Birthday Gifts for women (red 23 cm)

LOVAPPY£29.504.7★1,139 rev

Newest

by launch date

Rare Rose Plant - Hardy Perennial Rose Shrub - Richly Fragrant - Suitable for Potted and Ground Planting - Beautiful Garden Landscaping/that Grow Fast/Golden Jade Carving-1 Root-J

CUIKWA£8.9033 rev

4mo ago

18 Preserved Roses in Suede Box - Eternal Red Rose for Her Fresh Forever Flowers Gifts for Woman Wife Girlfriend on Valentines Day Birthday Anniversary Mothers Day

MAMAMIKO£36.77309 rev

6mo ago

Cloudecor 12Pcs Red Roses Artificial Flowers Fake Roses Faux Velvet Silk Flower for Home Wedding Decoration (Pearl Rose Red)

Cloudecor£9.481,322 rev

11mo ago

elthmpr Preserved Rose Gifts for Women - Eternal Real Rose with Stem Valentines Day Flowers Roses for Her Birthday for Gifts Wife Women Mum

elthmpr£10.9023 rev

1y ago

arrderly 2PCS Red Artificial Rose Flowers Artificial Rose with Stem Realistic Decorative Flowers for Wedding Home Garden Birthday Party Decoration (Red)

arrderly£6.18106 rev

1y ago

What buyers say about rose

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose25%

“Beautiful Gift”

Quality-Overall21%

“Excellent quality and arrived as advised”

Color12%

“The colour is vibrant”

Value For Money8%

“Good price”

Plant Growth7%

“Good Plant”

Advertised Vs Actual Product5%

“As Advertised”

Size-Overall4%

“a great size”

Smell3%

“They have a beautiful fragrance too”

Design-Overall2%

“It's a lovely design”

Durability2%

“and they don't die”

What buyers complain about

Value For Money15%

“Not worth the price”

Quality-Overall12%

“Poor quality”

Size-Overall10%

“It was quite a small plant”

Advertised Vs Actual Product8%

“Not as shown”

Color8%

“NOT purple, they are pink”

Plant Growth7%

“No new growth at all”

Durability6%

“a few months later it still looks like a dead stick”

Material Quality5%

“definitely not worth more than £5 very cheap material”

Gifting Purpose3%

“Not the best valentines gift Ive ever bought”

Strength3%

“Absolutely rubbish flimsy”

Top return reasons

Quality-Overall27%

Color16%

Advertised Vs Actual Product12%

Size-Overall9%

Material Quality6%

Defective Material/Parts5%

Value For Money4%

Durability3%

Gifting Purpose2%

Functionality-Overall2%

Common questions

Is rose profitable to sell on Amazon United Kingdom?: The niche generates £288K/yr across 76 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is -52.4%. Flapen's verdict: Worth a look (61/100).
How competitive is the rose niche?: 61 brands and 126 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 27% of demand.
What do buyers complain about in rose?: Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 0.6%.
When does demand for rose peak?: Demand peaks in Feb–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the rose niche?: Listings span £2.90–£54.90; the average listing price is £14.42 (sweet spot $15–$100). The average incumbent carries 706 reviews — the moat a new listing must climb.