rooting powder
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.55–$13.86) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.2%search→purchase rate — share of searches ending in a sale
Growth
Incredible+114.2%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£281K£281K/yr · 248K searches
Review moat
Okay1,638.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Avg price
Bad£6.22avg listing price — sweet spot $15–$100
Competition
Bad87%top-5 click share — a locked-up shelf
Price range
Bad£3.55–£13.86cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, rooting powder is a £281K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
rooting powder market data
- Units sold / yr
- 40K–50K
- avg 4,000–5,000/product
- Revenue / yr
- £249K–£311K
- units × avg price
- Conversion rate
- 18.2%
- Avg BSR
- #14
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 56%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
71
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
5%
- Westland60%
- Karrma Ltd.15%
- Doff6%
- Zero In5%
- Grow Mate5%
- Plantworks Ltd4%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +114.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 7.6×
Top rooting powder search terms
- rooting powder for cuttings89K/yr
- rooting powder43K/yr
- rooting hormone for cuttings39K/yr
- rooting hormone19K/yr
- root hormone for cuttings15K/yr
- hormone rooting powder12K/yr
- root powder for plants7K/yr
- hormone rooting powder for cuttings6K/yr
- rooting hormone powder4K/yr
- plant rooting powder for cuttings3K/yr
Top rooting powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Westland Organic Rooting Powder 100 g
Westland£4.184.5★892 rev
Westland Organic Rooting Gel Transparent 150 ml
Westland£4.134.3★2,543 rev
Rooting Powder 75g Natural Rooting for Plant Cuttings Promotes Fast Root Growth for Plants Flowers & Shrubs Propagation Powder
Karrma Ltd.£5.854.5★753 rev
2 x Doff Natrural Rooting Powder 75g - Help New Roots On Cuttings and Promotes Strong Healthy Roots
Doff£5.414.4★2,168 rev
Zero In Plant Remedy Organic Rooting Powder - 50g Indoor & Garden Plants Natural Plant growth support Promotes Strong Healthy Roots
Zero In£3.554.4★305 rev
Newest
by launch dateZero In Plant Remedy Organic Rooting Powder - 50g Indoor & Garden Plants Natural Plant growth support Promotes Strong Healthy Roots
Zero In£3.55305 rev
Rooting Powder 75g Natural Rooting for Plant Cuttings Promotes Fast Root Growth for Plants Flowers & Shrubs Propagation Powder
Karrma Ltd.£5.85753 rev
Clonex Rooting Gel - Hormone Gel - Cuttings and Clones - Fast Root
Clonex£11.072,250 rev
RootMax - Mycorrhizal Fungi (200 g/7 oz) | Rooting Powder for all Plants Trees Flowers & Edibles | Direct to Root Inoculant | Treats 40+ Plants
Grow Mate£13.862,094 rev
Westland Organic Rooting Powder 100 g
Westland£4.18892 rev
Trending
90-day click momentum2 x Doff Natrural Rooting Powder 75g - Help New Roots On Cuttings and Promotes Strong Healthy Roots
Doff£5.414.4★
Vitax Organic Rooting Powder Root Growth Supplement Natural Ingredients Added Seaweed Great for Cuttings Suitable For Flowers Edibles Soft Medium & Hardwood Cuttings - 50 g
Vitax Ltd£4.094.3★
Westland Organic Rooting Gel Transparent 150 ml
Westland£4.134.3★
Rooting Powder 75g Natural Rooting for Plant Cuttings Promotes Fast Root Growth for Plants Flowers & Shrubs Propagation Powder
Karrma Ltd.£5.854.5★
ROOTGROW MYCORRH FUNGI 150G
Plantworks Ltd£3.894.5★
What buyers say about rooting powder
What buyers praise and complain about, mined from review topics.What buyers love
“Good product As discribed”
“Ease of use”
“have grown into very healthy plants”
“Does the job required”
“Decent value for money”
“Perfect for cuttings”
“Just started using with positive results”
“Clear instructions to follow”
“good size”
“Being a powder it sticks well to the cut area which is ideal for air layering”
What buyers complain about
“Did not help. Did do anything”
“Why was I charged £4 more then advertised”
“looks bigger in the adverts”
“It keep burning the stems instead of growing roots”
“looks bigger in the adverts”
“turns water brown”
“Probably a returned item”
“Didnt work on my 1st cutting”
“Absolute junk”
Top return reasons
Common questions
- Is rooting powder profitable to sell on Amazon United Kingdom?
- The niche generates £281K/yr across 9 tracked products. 90-day search growth is +114.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the rooting powder niche?
- 8 brands and 71 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in rooting powder?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Size-Overall. The return rate is 0.1%.
- When does demand for rooting powder peak?
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 7.6× the quietest.
- What does it cost to enter the rooting powder niche?
- Listings span £3.55–£13.86; the average listing price is £6.22 (sweet spot $15–$100). The average incumbent carries 1,639 reviews — the moat a new listing must climb.