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Root Trainers

Fail

Demand is soft, at -77.3% this quarter, so Root Trainers is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£7K/yr66K searches / yr
90-day growth
-77.3%search demand this quarter
Competition
56%top-5 click share · 16 brands · 36 sellers

Flapen Score

Root Trainers against its category

The dotted line is the Home & Garden average. Past it, Root Trainers is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Root Trainers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Root Trainers 66K times last year and spent an estimated £7K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Mar–Apr–Oct. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -77.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
-77.3%
Conversion, latest week
1.0%
Market size, estimated
£7Ka year
Peak month
February9.9× the quietest month
Top search term
root trainers17K searches a year

02 · Price

A sale here is worth £11.30.

Listings sell for £11.30 on average, from £7.31 to £17.00. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.30 that is £1K to £3K a year per listing.

Average price
£11.30under the $15 to $100 sweet spot
Price range
£7.31–£17.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 59% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #217 within Greenhouses & Plant Germination Equipment. It carries 549 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
59%
Out of stock, average day
7.7%
Average rank
#217in Greenhouses & Plant Germination Equipment
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
549per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Root Trainers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£356£712£1K£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

36

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

21%

  • Garden Haven27%
  • Haxnicks21%
  • Oakland Gardens10%
  • Garland10%
  • Nutley's8%
  • Gardening Naturally4%

Demand

Root Trainers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Apr, Oct · busiest ÷ quietest = 9.9×

Search terms

Top Root Trainers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • root trainers17K/yr
  • deep seed trays7K/yr
  • deep root trainers7K/yr
  • root trainers reusable4K/yr
  • sweet pea pots4K/yr
  • root trainers for sweet peas15K/yr
  • deep root seed trays4K/yr
  • sweet pea root trainers7K/yr

Reviews and returns

What reviews say buyers love and hate about Root Trainers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness12%−0.08

Cheap thin plastic

Plastic is quite thick considering

Thin

Strength11%+0.76

Not very strong

Bit Flimsy

It is also made from very flimsy plastic

Quality-Overall10%+1.11

Not the best buy sadly

Poor quality

That said, it is a shoddily made piece of kit

Size-Overall8%−0.04

Not fit for purpose

Very big

Smaller than I thought

Material Quality7%−0.07

Not the quality of plastic I expected

Cheap thin plastic

It is also made from very flimsy plastic

Love

Quality-Overall25%+1.11

The quality of these trainers is exceptional

Good quality trays

Excellent product

Strength13%+0.76

These are sturdy

Good sturdy containers which don't collapse when you pick them up

Sturdy tray with good depth

Value For Money12%+0.62

Good value for money

Well worth it

Good Value

Ease Of Use9%+0.93

Easy to use

easy to handle

Easy to fill and use and perfect for starting off small seedlings

Advertised Vs Actual Product9%−0.01

Does the job

As described

Exactly what I wanted

Return

0.2% Return rate 66% Fixable by listing

Size-Overall56%▃▅▆▇▄█

Not fit for purpose

Very big

Smaller than I thought

Defective Material/Parts14%█▅▃▂▃▁
Strength8%▇▄█▅▁▁

Not very strong

Bit Flimsy

It is also made from very flimsy plastic

Advertised Vs Actual Product4%▁▁▃▃█▁

returned - would not look at photo

No lids came with this produce so it is not as described

Thin2%██▁▃▁▁

FAQ

Common Root Trainers questions

Answered from the same tracked data.