Is roomba profitable to sell on Amazon United Kingdom?

The niche generates £615K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (38/100).

How competitive is the roomba niche?

6 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in roomba?

Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Charging. The return rate is 6.5% — above our launch gate.

When does demand for roomba peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the roomba niche?

Listings span £79.43–£486.11; the average listing price is £219.92 (sweet spot $15–$100). The average incumbent carries 2,355 reviews — the moat a new listing must climb.

roomba

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Market size

Good£615K

£615K/yr · 207K searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£219.92

avg listing price — sweet spot $15–$100

Review moat

Okay2,355.41

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-10.1%

90-day search growth — must beat 0% to launch

Returns

Bad6.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Brand share

Bad98%

top-5 brand share — brand-locked demand

Price range

Bad£79.43–£486.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Quality Gap High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, roomba is a £615K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

roomba market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £330K–£440K; units × avg price
Conversion rate: 1.4%
Avg BSR: #76
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 5.8%
Avg brand age: 25 months
Avg seller age: 207 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

iRobot77%
uninell12%
MONSGA4%
eufy3%
roborock3%
Lefant2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top roomba search terms

roomba96K/yr -4.8%0.8% conv.
roomba vacuum cleaner38K/yr -3.7%0.8% conv.
irobot36K/yr -21.7%0.2% conv.
irobot roomba robot vacuum11K/yr -3.9%0.7% conv.
irobot roomba16K/yr -15.1%0.4% conv.
roomba vacuum4K/yr -6.3%0.9% conv.
roomba hoover2K/yr -4.6%0.3% conv.
roomba plus 505 combo robot3K/yr -84.4%0.0% conv.

All search terms

Top roomba products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

iRobot Roomba 105 Combo Robot Vacuum Cleaner with Mop Function - Black (Y3110)

iRobot£125.774.0★7,324 rev

uninell Robot Vacuum Cleaner with Mop Robotic Vacuum with 7000Pa Super Suction 180min runtime 3.5L Self-Empty Station Lidar Navigation APP/Remote/Voice Control for Floors Carpets Pet Hairs UR3

uninell£132.674.8★362 rev

iRobot Roomba 405 Combo + AutoWash Dock Robot Vacuum Cleaner with Mop Function (Black)

iRobot£263.443.8★756 rev

iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR

iRobot£486.113.9★6,946 rev

Roomba 105 Combo Robot Vacuum & Mop + AutoEmpty Dock - Self-Empties for 75 Days Intense Power-Lifting Suction LiDAR Navigation Multiple Cleaning Modes Avoids Mopping Carpet Works with Alexa

iRobot£189.043.3★51 rev

Newest

by launch date

uninell Robot Vacuum Cleaner with Mop Robotic Vacuum with 7000Pa Super Suction 180min runtime 3.5L Self-Empty Station Lidar Navigation APP/Remote/Voice Control for Floors Carpets Pet Hairs UR3

uninell£132.67362 rev

4mo ago

uninell UR1 Robot Vacuum Cleaner with Mop Robotic Vacuum with 5000Pa Super Suction 180min Ultra Slim with Auto Carpet Boost APP Remote Voice Control Ideal for Carpets Hard Floors Pet Hair

uninell£100.67802 rev

11mo ago

iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR

iRobot£486.116,946 rev

11mo ago

iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR (White)

iRobot£427.726,946 rev

1y ago

Roomba Max 705 Vac Robot + AutoEmpty Dock

iRobot£271.7743 rev

1y ago

What buyers say about roomba

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning19%

“Really great cleaning and mopping capabilities”

Suction12%

“powerful suction”

Value For Money12%

“Excellent Value”

Quality-Overall10%

“Excellent Product”

Assembly/Installation8%

“Very helpful setup instructions”

Ease Of Use8%

“Ease of use”

Efficiency4%

“Cleans my house so well”

Noise Level3%

“Quiet and efficient”

Mapping Accuracy2%

“map the floors”

Battery Life2%

“Battery lasts well”

What buyers complain about

Functionality-Overall10%

“Poor : stops working every few minutes”

Ease Of Cleaning10%

“My carpets are hard to clean”

Charging8%

“Disappointed with charging”

Durability6%

“Broken after 1 month”

Value For Money5%

“I was sceptical at this price”

Suction4%

“suction not great”

Quality-Overall4%

“Poor performance overall”

Battery Life4%

“Battery time is rubbish”

Noise Level3%

“Noise”

Connectivity-Overall3%

“It has suddenly stoped connecting to the APP”

Top return reasons

Functionality-Overall25%

Charging11%

Connectivity-Overall6%

Cleaning Modes6%

Ease Of Cleaning6%

Size-Overall5%

Defective Material/Parts4%

Suction3%

Battery Life3%

Quality-Overall3%

Common questions

Is roomba profitable to sell on Amazon United Kingdom?: The niche generates £615K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -10.1%. Flapen's verdict: Skip it (38/100).
How competitive is the roomba niche?: 6 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in roomba?: Top complaints mined from reviews: Functionality-Overall, Ease Of Cleaning, Charging. The return rate is 6.5% — above our launch gate.
When does demand for roomba peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the roomba niche?: Listings span £79.43–£486.11; the average listing price is £219.92 (sweet spot $15–$100). The average incumbent carries 2,355 reviews — the moat a new listing must climb.