Skip to content

Roomba

brand-locked demand (top 5 brands take 98% of clicks) — Roomba doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 65Growth 20Conversion 17Competition 44Returns 20Price range 5Avg price 43Brand share 5Review moat 41Quality gap 95
This niche Category average

Is Roomba profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Roomba is a £615K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Roomba: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.1% over the last 90 days and 1.4% of searches end in a purchase.

£615K

revenue / yr

Units sold / yr2K
Search volume / yr-10.1%207K
Conversion rate1.4%
Avg price£219.92

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 20
Top-5 product click share58%
Open market2%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 17 products

Sponsored placement100%
New entrants (1y)3· 3 succeeded
Avg rating4.0★
Avg reviews2,355

Top Roomba products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£61K£123K£184K£246K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

20

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • iRobot77%
  • uninell12%
  • MONSGA4%
  • eufy3%
  • roborock3%
  • Lefant2%

Roomba demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume207KCVR1.4%Products17Brands6Top 5 Brands98%OOS Rate5.8%Rating4.0★Reviews2,355Avg BSR#76
18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Top Roomba search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • roomba96K/yr
  • roomba vacuum cleaner38K/yr
  • irobot36K/yr
  • irobot roomba robot vacuum11K/yr
  • irobot roomba16K/yr
  • roomba vacuum4K/yr
  • roomba hoover2K/yr
  • roomba plus 505 combo robot3K/yr

What reviews say buyers love and hate about Roomba

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Ease Of Cleaning19%

Really great cleaning and mopping capabilities

Suction12%

powerful suction

Value For Money12%

Excellent Value

Quality-Overall10%

Excellent Product

Assembly/Installation8%

Very helpful setup instructions

What buyers complain about

57% of reviews
Functionality-Overall10%

Poor : stops working every few minutes

Ease Of Cleaning10%

My carpets are hard to clean

Charging8%

Disappointed with charging

Durability6%

Broken after 1 month

Value For Money5%

I was sceptical at this price

Roomba return rate & reasons

Why buyers send it back, as a share of all return requests.

6.5%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
25%
2Charging
11%
3Connectivity-Overall
6%
4Cleaning Modes
6%
5Ease Of Cleaning
6%

Common Roomba questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Roomba 38/100 on Amazon United Kingdom — Skip it. The niche generates £615K/yr across 17 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -10.1% over the last 90 days.
Search demand for Roomba on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.6× the quietest.