Roomba
FailThe top 5 brands take 98% of clicks, so Roomba is a Fail.
- Flapen Score
- 38 / 100Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 5138
- Market size
- £615K/yr207K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 58%top-5 click share · 6 brands · 20 sellers
Flapen Score
Roomba against its category
The dotted line is the Home & Garden average. Past it, Roomba is stronger. Inside it, weaker.
Market
The Roomba market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Roomba 207K times last year and spent an estimated £615K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £615K a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £615Ka year
- Peak month
- November2.6× the quietest month
- Top search term
- roomba96K searches a year
02 · Price
A sale here is worth £219.92.
Listings sell for £219.92 on average, from £79.43 to £486.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £219.92 that is £0 to £22K a year per listing.
- Average price
- £219.92above the $15 to $100 sweet spot
- Price range
- £79.43–£486.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£22K
- Returns
- 6.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #76 within Vacuums & Floor Care. It carries 2,355 reviews at 3.97 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 5.8%
- Average rank
- #76in Vacuums & Floor Care
- Average rating
- 3.97 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,355per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 25 months
Products
Top Roomba products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
iRobot Roomba 105 Combo Robot Vacuum Cleaner with Mop Function - Black (Y3110)
- Price
- £125.77
- Rating
- 4.0/5
- Reviews
- 7,324
- Age
- 1y ago

uninell Robot Vacuum Cleaner with Mop Robotic Vacuum with 7000Pa Super Suction 180min runtime 3.5L Self-Empty Station Lidar Navigation APP/Remote/Voice Control for Floors Carpets Pet Hairs UR3
- Price
- £132.67
- Rating
- 4.8/5
- Reviews
- 362
- Age
- 4mo ago

iRobot Roomba 405 Combo + AutoWash Dock Robot Vacuum Cleaner with Mop Function (Black)
- Price
- £263.44
- Rating
- 3.8/5
- Reviews
- 756
- Age
- 1y ago

iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR
- Price
- £486.11
- Rating
- 3.9/5
- Reviews
- 6,946
- Age
- 11mo ago

Roomba 105 Combo Robot Vacuum & Mop + AutoEmpty Dock - Self-Empties for 75 Days Intense Power-Lifting Suction LiDAR Navigation Multiple Cleaning Modes Avoids Mopping Carpet Works with Alexa
- Price
- £189.04
- Rating
- 3.3/5
- Reviews
- 51
- Age
- 1y ago
Trending
90-day click momentum
uninell Robot Vacuum Cleaner with Mop Robotic Vacuum with 7000Pa Super Suction 180min runtime 3.5L Self-Empty Station Lidar Navigation APP/Remote/Voice Control for Floors Carpets Pet Hairs UR3
- Price
- £132.67
- Rating
- 4.8/5
- Reviews
- 362
- Age
- 4mo ago

iRobot Roomba 105 Combo Robot Vacuum Cleaner with Mop Function - Black (Y3110)
- Price
- £125.77
- Rating
- 4.0/5
- Reviews
- 7,324
- Age
- 1y ago

iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR (White)
- Price
- £427.72
- Rating
- 3.9/5
- Reviews
- 6,946
- Age
- 1y ago

iRobot Roomba 505 Combo + AutoWash Dock Robot Vacuum Cleaner with Mop Function
- Price
- £317.74
- Rating
- 3.6/5
- Reviews
- 906
- Age
- 1y ago

uninell UR1 Robot Vacuum Cleaner with Mop Robotic Vacuum with 5000Pa Super Suction 180min Ultra Slim with Auto Carpet Boost APP Remote Voice Control Ideal for Carpets Hard Floors Pet Hair
- Price
- £100.67
- Rating
- 4.7/5
- Reviews
- 802
- Age
- 11mo ago
Newest
by launch date
uninell Robot Vacuum Cleaner with Mop Robotic Vacuum with 7000Pa Super Suction 180min runtime 3.5L Self-Empty Station Lidar Navigation APP/Remote/Voice Control for Floors Carpets Pet Hairs UR3
- Price
- £132.67
- Rating
- 4.8/5
- Reviews
- 362
- Age
- 4mo ago

uninell UR1 Robot Vacuum Cleaner with Mop Robotic Vacuum with 5000Pa Super Suction 180min Ultra Slim with Auto Carpet Boost APP Remote Voice Control Ideal for Carpets Hard Floors Pet Hair
- Price
- £100.67
- Rating
- 4.7/5
- Reviews
- 802
- Age
- 11mo ago

iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR
- Price
- £486.11
- Rating
- 3.9/5
- Reviews
- 6,946
- Age
- 11mo ago

iRobot Roomba Max 705 Combo Robot Vacuum & Mop + AutoWash Dock Extending self-cleaning Roller Mop Retractable Cover Dual Brushes Self-empties Heat-Washes & Dries Avoids Obstacles LiDAR (White)
- Price
- £427.72
- Rating
- 3.9/5
- Reviews
- 6,946
- Age
- 1y ago

Roomba Max 705 Vac Robot + AutoEmpty Dock
- Price
- £271.77
- Rating
- 3.9/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
20
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
0%
- iRobot77%
- uninell12%
- MONSGA4%
- eufy3%
- roborock3%
- Lefant2%
Demand
Roomba search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Roomba search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- roomba96K/yr
- roomba vacuum cleaner38K/yr
- irobot36K/yr
- irobot roomba robot vacuum11K/yr
- irobot roomba16K/yr
- roomba vacuum4K/yr
- roomba hoover2K/yr
- roomba plus 505 combo robot3K/yr
Reviews and returns
What reviews say buyers love and hate about Roomba
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor : stops working every few minutes
barely works
Not working
My carpets are hard to clean
Bad Robot Cleaner
Does not clean to satisfaction
Disappointed with charging
other times takes ages to charge
Then it refused to charge
Broken after 1 month
Broke after a matter of weeks
its fallen apart
I was sceptical at this price
They're not as cheap as some
For the price is an absolute waste of money
Love
Really great cleaning and mopping capabilities
Good cleaning
Easy to clean
powerful suction
suction is good
Excellent suction power
Excellent Value
Great buy
Good value for money
Excellent Product
The product is well made, reliable and is easy to use
The build quality feels solid and well made
Very helpful setup instructions
Easy to install
Easy to set up
Return
6.5% Return rate 8% Fixable by listing
Poor : stops working every few minutes
barely works
Not working
Disappointed with charging
other times takes ages to charge
Then it refused to charge
It has suddenly stoped connecting to the APP
It would just lose connection on daily basis
the failure to connect to the WiFi will get you instead
My carpets are hard to clean
Bad Robot Cleaner
Does not clean to satisfaction
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Roomba questions
Answered from the same tracked data.









