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Roomba

Fail

The top 5 brands take 98% of clicks, so Roomba is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£615K/yr207K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
58%top-5 click share · 6 brands · 20 sellers

Flapen Score

Roomba against its category

The dotted line is the Home & Garden average. Past it, Roomba is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roomba market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roomba 207K times last year and spent an estimated £615K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £615K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
1.4%
Market size, estimated
£615Ka year
Peak month
November2.6× the quietest month
Top search term
roomba96K searches a year

02 · Price

A sale here is worth £219.92.

Listings sell for £219.92 on average, from £79.43 to £486.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £219.92 that is £0 to £22K a year per listing.

Average price
£219.92above the $15 to $100 sweet spot
Price range
£79.43–£486.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
6.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #76 within Vacuums & Floor Care. It carries 2,355 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#76in Vacuums & Floor Care
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,355per listing
Listings tracked
17

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Roomba products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£61K£123K£184K£246K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

20

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 100%

Open market

0%

  • iRobot77%
  • uninell12%
  • MONSGA4%
  • eufy3%
  • roborock3%
  • Lefant2%

Demand

Roomba search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Roomba search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • roomba96K/yr
  • roomba vacuum cleaner38K/yr
  • irobot36K/yr
  • irobot roomba robot vacuum11K/yr
  • irobot roomba16K/yr
  • roomba vacuum4K/yr
  • roomba hoover2K/yr
  • roomba plus 505 combo robot3K/yr

Reviews and returns

What reviews say buyers love and hate about Roomba

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Cleaning”
10%of negative reviews mention “Functionality-Overall”
6.5%of orders come back
“Poor : stops working every few minutes”
A buyer, on “Functionality-Overall”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Roomba questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data