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Roomba

Fail

The top 5 brands take 98% of clicks, so Roomba is a Fail.

Flapen Score
38
38 / 100
Ranks 5,059 of 5,777 Home & Garden niches · −13 vs the category median of 51
Market size
£615K/yr207K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
58%top-5 click share · 6 brands · 20 sellers

Flapen Score

Roomba against its category

The dotted line is the Home & Garden average. Past it, Roomba is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roomba market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roomba 207K times last year and spent an estimated £615K. The top 5 brands take 98% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £615K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
1.4%
Market size, estimated
£615Ka year
Peak month
November2.6× the quietest month
Top search term
roomba96K searches a year

02 · Price

A sale here is worth £219.92.

Listings sell for £219.92 on average, from £79.43 to £486.11. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £219.92 that is £0 to £22K a year per listing.

Average price
£219.92above the $15 to $100 sweet spot
Price range
£79.43–£486.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
6.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #76 within Vacuums & Floor Care. It carries 2,355 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#76in Vacuums & Floor Care
Average rating
3.97 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,355per listing
Listings tracked
17

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
25 months

Products

Top Roomba products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£61K£123K£184K£246K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

20

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • iRobot77%
  • uninell12%
  • MONSGA4%
  • eufy3%
  • roborock3%
  • Lefant2%

Demand

Roomba search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Roomba search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roomba96K/yr
  • roomba vacuum cleaner38K/yr
  • irobot36K/yr
  • irobot roomba robot vacuum11K/yr
  • irobot roomba16K/yr
  • roomba vacuum4K/yr
  • roomba hoover2K/yr
  • roomba plus 505 combo robot3K/yr

Reviews and returns

What reviews say buyers love and hate about Roomba

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall10%−0.18

Poor : stops working every few minutes

barely works

Not working

Ease Of Cleaning10%+0.66

My carpets are hard to clean

Bad Robot Cleaner

Does not clean to satisfaction

Charging8%−0.15

Disappointed with charging

other times takes ages to charge

Then it refused to charge

Durability6%−0.12

Broken after 1 month

Broke after a matter of weeks

its fallen apart

Value For Money5%+0.74

I was sceptical at this price

They're not as cheap as some

For the price is an absolute waste of money

Love

Ease Of Cleaning19%+0.66

Really great cleaning and mopping capabilities

Good cleaning

Easy to clean

Suction12%+0.54

powerful suction

suction is good

Excellent suction power

Value For Money12%+0.74

Excellent Value

Great buy

Good value for money

Quality-Overall10%+0.39

Excellent Product

The product is well made, reliable and is easy to use

The build quality feels solid and well made

Assembly/Installation8%+0.88

Very helpful setup instructions

Easy to install

Easy to set up

Return

6.5% Return rate 8% Fixable by listing

Functionality-Overall25%▇████▅

Poor : stops working every few minutes

barely works

Not working

Charging11%█▄▆▄▅▆

Disappointed with charging

other times takes ages to charge

Then it refused to charge

Connectivity-Overall6%▅██▆██

It has suddenly stoped connecting to the APP

It would just lose connection on daily basis

the failure to connect to the WiFi will get you instead

Cleaning Modes6%▅▃▄▄▇█
Ease Of Cleaning6%█▆▇▆▃▃

My carpets are hard to clean

Bad Robot Cleaner

Does not clean to satisfaction

FAQ

Common Roomba questions

Answered from the same tracked data.