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Room Dividers

Maybe

Products sell for $36.98 on average, inside the sweet spot. But buyers convert on only 0.4% of searches, so Room Dividers is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£178K/yr1.2M searches / yr
90-day growth
-9.7%search demand this quarter
Competition
54%top-5 click share · 17 brands · 23 sellers

Flapen Score

Room Dividers against its category

The dotted line is the Home & Garden average. Past it, Room Dividers is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Room Dividers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Room Dividers 1.2M times last year and spent an estimated £178K. The top 5 brands take 64% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -9.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-9.7%
Conversion, latest week
0.4%
Market size, estimated
£178Ka year
Peak month
September1.3× the quietest month
Top search term
room divider573K searches a year

02 · Price

A sale here is worth £36.98.

Listings sell for £36.98 on average, from £10.81 to £72.93. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £36.98 that is £4K to £9K a year per listing.

Average price
£36.98inside the $15 to $100 sweet spot
Price range
£10.81–£72.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #42 within Garden Furniture & Accessories. It carries 599 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
63%
Out of stock, average day
13.1%
Average rank
#42in Garden Furniture & Accessories
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
599per listing
Listings tracked
24

04 · Newcomers

Amazon counts 3 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
36 months

Products

Top Room Dividers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£54K£71K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

23

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 95%

Open market

29%

  • WOLTU23%
  • Hartleys12%
  • WELDUN12%
  • SuperGift.com10%
  • Mavivegue8%
  • REDCAMP7%

Demand

Room Dividers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Room Dividers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • room divider573K/yr
  • privacy screen125K/yr
  • room dividers free standing115K/yr
  • room dividers60K/yr
  • room divider screen37K/yr
  • folding room divider34K/yr
  • partition wall room divider27K/yr
  • room partition18K/yr
  • folding screen15K/yr
  • room separator19K/yr

Reviews and returns

What reviews say buyers love and hate about Room Dividers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation14%−0.02

Fiddly to set up

bits it will not assemble as per the instructions

too difficult for us to assemble

Size-Overall12%−0.08

Potentially wont fit

not big enough

They dont fit together properly

Quality-Overall10%−0.01

Cheap rubbish

Awful, so cheaply made

The quality is poor

Value For Money8%+0.43

Could be cheaper

If I had bought this in a shop I would have expected a reduction in price to reflect the problems so only mildly pleased

Overpriced

Strength7%+0.56

Fall over easily

Its extremely flimsy

Quite flimsy

Love

Assembly/Installation18%−0.02

Really easy to put up

Easy to assemble

assembly was quite easy

Quality-Overall16%−0.01

Decent quality, easy to assemble

Good Quality, Value and Really Easy to put together

excellent product

Value For Money9%+0.43

Good value

Well worth the money

Excellent value for money

Strength9%+0.56

sturdy and solid

The divider is strong

The fabric is sturdy

Design-Overall6%+0.76

Very decorative and useful

clever design

Very well made

Return

1.3% Return rate 45% Fixable by listing

Size-Overall28%▅▆▆▇█▄

Potentially wont fit

not big enough

They dont fit together properly

Strength13%█▃▄█▅▅

Fall over easily

Its extremely flimsy

Quite flimsy

Quality-Overall9%▅▃▄█▅▅

Cheap rubbish

Awful, so cheaply made

The quality is poor

Defective Material/Parts6%▂██▄▁▄
Color5%▆▃▂▂▆█

Only thing is I wish they came in more colours

Darker than shown

FAQ

Common Room Dividers questions

Answered from the same tracked data.