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Rolling Tray Gift Set

Fail

Shoppers spend only $26K a year here, so Rolling Tray Gift Set is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£26K/yr110K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
51%top-5 click share · 12 brands · 14 sellers

Flapen Score

Rolling Tray Gift Set against its category

The dotted line is the Home & Garden average. Past it, Rolling Tray Gift Set is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rolling Tray Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rolling Tray Gift Set 110K times last year and spent an estimated £26K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
0.9%
Market size, estimated
£26Ka year
Peak month
December4.8× the quietest month
Top search term
rolling kit16K searches a year

02 · Price

A sale here is worth £25.61.

Listings sell for £25.61 on average, from £8.39 to £140.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.61 that is £0 to £3K a year per listing.

Average price
£25.61inside the $15 to $100 sweet spot
Price range
£8.39–£140.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #285 within Food Storage. It carries 351 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#285in Food Storage
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
351per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rolling Tray Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

51%

Top 20: 100%

Open market

21%

  • Wise Skies25%
  • UkGlass14%
  • SUTUS11%
  • BIGSMOKESUPPLIES11%
  • COAST ANGELS9%
  • ZACTLY9%

Demand

Rolling Tray Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Rolling Tray Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rolling kit16K/yr
  • weed kit12K/yr
  • rolling set10K/yr
  • weed tray gift set8K/yr
  • weed set9K/yr
  • raw set8K/yr
  • smoking set7K/yr
  • weed rolling kit8K/yr
  • raw gift set7K/yr
  • stoner accessories5K/yr

Reviews and returns

What reviews say buyers love and hate about Rolling Tray Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Locking Mechanism27%−0.18

Just dont use the lock

Faulty lock

Lock broken, couldn't open it

Smell11%−0.01

ultimately it's not smell proof

Isn't great at removing the smell

none of them have actually been smell proof apart from this one

Quality-Overall8%+2.39

Doob tubes are not good quality so would recommend changing them out for better quality ones

Cheap crap

Poor quality

Value For Money5%+0.35

Not the cheapest

Not worth the money

not worth the money

Shape/Style5%+0.12

Styles vary

Love

Quality-Overall33%+2.39

Excellent product

other brands the grinder is good quality

they do look well made

Smell12%−0.01

Great bag and smell proof

Great hides the smell mrs now lets me save it in the house

Great product, does exactly what you are looking for. smell proof

Value For Money11%+0.35

well worth the money

Great value

A great product at a reasonable price

Gifting Purpose11%+0.77

Gift worthy

Great gift

Perfect Christmas present

Advertised Vs Actual Product9%+0.43

As advertised

Exactly as described

Just what I needed

Return

0.5% Return rate 19% Fixable by listing

Locking Mechanism34%▃▄▄▆█▄

Just dont use the lock

Faulty lock

Lock broken, couldn't open it

Size-Overall15%▄█▂▃▁▁
Defective Material/Parts13%▅▅▃▁██
Functionality-Overall9%▁▁█▆▁▁
Quality-Overall5%█▁▁▁▁▁

Doob tubes are not good quality so would recommend changing them out for better quality ones

Cheap crap

Poor quality

FAQ

Common Rolling Tray Gift Set questions

Answered from the same tracked data.