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Rolling Tray Gift Set

Fail

Shoppers spend an estimated $26K a year here, so Rolling Tray Gift Set is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£26K/yr110K searches / yr
90-day growth
-9.9%search demand this quarter
Competition
51%top-5 click share · 12 brands · 14 sellers

Flapen Score

Rolling Tray Gift Set against its category

The dotted line is the Home & Garden average. Past it, Rolling Tray Gift Set is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rolling Tray Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rolling Tray Gift Set 110K times last year and spent an estimated £26K. The top 5 brands take 70% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 110K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
110K
Growth, 90 days vs prior 90
-9.9%
Conversion, latest week
0.9%
Market size, estimated
£26Ka year
Peak month
December4.8× the quietest month
Top search term
rolling kit16K searches a year

02 · Price

A sale here is worth £25.61.

Listings sell for £25.61 on average, from £8.39 to £140.94. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £25.61 that is £0 to £3K a year per listing.

Average price
£25.61inside the $15 to $100 sweet spot
Price range
£8.39–£140.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.1% of listings are out of stock. The average listing ranks #285 within Food Storage. It carries 351 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
100%
Out of stock, average day
15.1%
Average rank
#285in Food Storage
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
351per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Rolling Tray Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

14

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 100%

Open market

21%

  • Wise Skies25%
  • UkGlass14%
  • SUTUS11%
  • BIGSMOKESUPPLIES11%
  • COAST ANGELS9%
  • ZACTLY9%

Demand

Rolling Tray Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Rolling Tray Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rolling kit16K/yr
  • weed kit12K/yr
  • rolling set10K/yr
  • weed tray gift set8K/yr
  • weed set9K/yr
  • raw set8K/yr
  • smoking set7K/yr
  • weed rolling kit8K/yr
  • raw gift set7K/yr
  • stoner accessories5K/yr

Reviews and returns

What reviews say buyers love and hate about Rolling Tray Gift Set

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
27%of negative reviews mention “Locking Mechanism”
0.5%of orders come back
“Just dont use the lock”
A buyer, on “Locking Mechanism”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Rolling Tray Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data