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Rolling Pin with Thickness Rings

Fail

Shoppers spend only $26K a year here, so Rolling Pin with Thickness Rings is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£26K/yr39K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
57%top-5 click share · 22 brands · 56 sellers

Flapen Score

Rolling Pin with Thickness Rings against its category

The dotted line is the Home & Garden average. Past it, Rolling Pin with Thickness Rings is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rolling Pin with Thickness Rings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rolling Pin with Thickness Rings 39K times last year and spent an estimated £26K. The top 5 brands take 73% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
7.1%
Market size, estimated
£26Ka year
Top search term
rolling pin with thickness rings19K searches a year

02 · Price

A sale here is worth £9.44.

Listings sell for £9.44 on average, from £4.57 to £20.37. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £9.44 that is £944 to £2K a year per listing.

Average price
£9.44under the $15 to $100 sweet spot
Price range
£4.57–£20.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£944–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #117 within Bakeware. It carries 1,789 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
96%
Out of stock, average day
9.9%
Average rank
#117in Bakeware
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,789per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Rolling Pin with Thickness Rings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

56

Top-5 brand share

73%

Top 20: 98%

Top-5 click share

57%

Top 20: 93%

Open market

23%

  • Folksy Super Kitchen31%
  • DSL Daily Supply Ltd.16%
  • FUKTSYSM15%
  • FACIACC6%
  • Berglander5%
  • Joseph Joseph5%

Demand

Rolling Pin with Thickness Rings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.7× · 8 of 12 months tracked

Search terms

Top Rolling Pin with Thickness Rings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rolling pin with thickness rings19K/yr
  • stainless steel rolling pin8K/yr
  • adjustable rolling pin7K/yr
  • rolling pin guides5K/yr

Reviews and returns

What reviews say buyers love and hate about Rolling Pin with Thickness Rings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness17%−0.10

Sticking

Pizza dough doesn't stick to it easily

The rolling mat is quite sticky so needs lots of flour down first

Ease Of Use9%+0.94

difficult in practice

hard to handle

Can be tricky to use

Advertised Vs Actual Product6%−0.10

What I received is nothing like the photograph

they are not shown in the listing photograph

Durability4%−0.03

Falls apart, rubbish

Thickness4%+0.33

Also the thickness rings only go up to 1 cm which is no good for something like scones

Love

Quality-Overall27%+1.04

Better quality than some of the more expensive pins sold on Amazon

Excellent product

Good quality

Ease Of Use11%+0.94

Easy to use

is convenient to bring out when needed

A brilliant way for youngsters to use

Thickness9%+0.33

they come in 3 really useful thicknesses

The adjustable rings make it really easy to get a consistent thickness every time

Good selection of thickness ring

Value For Money7%+0.45

Great value product

Great value

Good price

Advertised Vs Actual Product7%−0.10

As expected

Works like it should

Actually discribed

Return

0.9% Return rate 64% Fixable by listing

Size-Overall49%▅▆▇▆▅█

quite small so has limited use really

Quality-Overall8%█▆▇▁▁▄

Garbage

Advertised Vs Actual Product4%▁█▁▁█▁

What I received is nothing like the photograph

they are not shown in the listing photograph

Scratch Resistance4%▁▁▃█▁▁
Functionality-Overall4%█▁▄▁▆▁

FAQ

Common Rolling Pin with Thickness Rings questions

Answered from the same tracked data.