Rolling Pin
FailPrices span $2.12–$12.14, mostly outside the sweet spot, so Rolling Pin is a Fail.
- Flapen Score
- 41 / 100Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 5141
- Market size
- £390K/yr505K searches / yr
- 90-day growth
- -40.0%search demand this quarter
- Competition
- 79%top-5 click share · 10 brands · 32 sellers
Flapen Score
Rolling Pin against its category
The dotted line is the Home & Garden average. Past it, Rolling Pin is stronger. Inside it, weaker.
Market
The Rolling Pin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rolling Pin 505K times last year and spent an estimated £390K. The top 5 brands take 83% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 505K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £390K a year.
- Searches, last 12 months
- 505K
- Growth, 90 days vs prior 90
- -40.0%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £390Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- rolling pin378K searches a year
02 · Price
A sale here is worth £7.33.
Listings sell for £7.33 on average, from £2.12 to £12.14. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £7.33 that is £22K to £29K a year per listing.
- Average price
- £7.33under the $15 to $100 sweet spot
- Price range
- £2.12–£12.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £22K–£29K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #9 within Bakeware. It carries 1,521 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #9in Bakeware
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,521per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Rolling Pin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tala Beechwood 40cm Rolling Pin Durable and Smooth Finish Ergonomic Handle Ideal for Rolling Dough for Cookies Pies Pastries and More Eco-Friendly Beige Design
- Price
- £2.82
- Rating
- 4.6/5
- Reviews
- 913
- Age
- 19y ago

Tala Mini Rolling Pin Compact Beechwood Rolling Pin for Baking Pastry Dough & Craft Perfect for Kids and Young Bakers
- Price
- £2.12
- Rating
- 3.9/5
- Reviews
- 537
- Age
- 19y ago

Berglander Stainless Steel Rolling Pin Matte Finish for Baking Pizza Dough Pie Cookie Essential Kitchen Utensil Gift Ideas Gor Bakers.
- Price
- £7.24
- Rating
- 4.6/5
- Reviews
- 3,047
- Age
- 6y ago

Chef Aid Wooden Rolling Pin Ideal for All Baking tasks and Perfect for Pastry and Dough Products Measures 28.5 cm Wide and Made from Well Source Wood Beige
- Price
- £3.89
- Rating
- 4.5/5
- Reviews
- 1,644
- Age
- 12y ago

Nutmeg Home Essentials Rolling Pin 40cm
- Price
- £2.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Trending
90-day click momentum
Nutmeg Home Essentials Rolling Pin 40cm
- Price
- £2.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Berglander Stainless Steel Rolling Pin Matte Finish for Baking Pizza Dough Pie Cookie Essential Kitchen Utensil Gift Ideas Gor Bakers.
- Price
- £7.24
- Rating
- 4.6/5
- Reviews
- 3,047
- Age
- 6y ago

Rolling Pin and Baking Mat | Smooth Non Stick Silicone Rolling Pins | Professional Dough Roller with Wooden Handle for Pastry Pizza Fondant Icing | Idea Gift for Kitchen Gadgets | 17 Inch
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 5y ago

DSL Adjustable Rolling Pin with Thickness Rings & Baking Mat
- Price
- £10.76
- Rating
- 4.7/5
- Reviews
- 1,070
- Age
- 7y ago

FUKTSYSM Rolling Pin Adjustable Stainless Steel 17 in Rolling Pin with Thickness Setting Rings & Handles Precision Dough Roller for Pizza Pasta Biscuits & Pastry
- Price
- £10.11
- Rating
- 4.5/5
- Reviews
- 2,855
- Age
- 7y ago
Newest
by launch date
Nutmeg Home Essentials Rolling Pin 40cm
- Price
- £2.47
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Wooden Rolling Pin for Baking (40 X 4 CM) with Profiled Palm Supporting Edges - Wood Dough for Fondant Pie Crust Cookie Pastry Dough - Professional Standard Rolling Pins
- Price
- £6.72
- Rating
- 4.4/5
- Reviews
- 356
- Age
- 4y ago

Rolling Pin and Baking Mat | Smooth Non Stick Silicone Rolling Pins | Professional Dough Roller with Wooden Handle for Pastry Pizza Fondant Icing | Idea Gift for Kitchen Gadgets | 17 Inch
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 360
- Age
- 5y ago

Super Kitchen Adjustable Stainless Steel Rolling Pin with Silicone Thickness Guide Rings- Non-Stick Pastry Dough Roller for Fondant Pizza Pasta- Baking Accessories Dishwasher Safe (40cm Silver)
- Price
- £10.56
- Rating
- 4.6/5
- Reviews
- 4,512
- Age
- 5y ago

Berglander Stainless Steel Rolling Pin Matte Finish for Baking Pizza Dough Pie Cookie Essential Kitchen Utensil Gift Ideas Gor Bakers.
- Price
- £7.24
- Rating
- 4.6/5
- Reviews
- 3,047
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
10 falling
Sellers
32
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
13%
- Tala61%
- Berglander8%
- Chef Aid6%
- Morrisons4%
- DSL Daily Supply Ltd.4%
- Besto4%
- Open — no brand owns it (4 brands, 13%)
Demand
Rolling Pin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Rolling Pin search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rolling pin378K/yr
- rolling pin for baking39K/yr
- wooden rolling pin22K/yr
- rolling pins22K/yr
- small rolling pin13K/yr
- dough roller11K/yr
- wooden rolling pins8K/yr
- pastry roller6K/yr
- large rolling pin4K/yr
- rolling pins for baking4K/yr
Reviews and returns
What reviews say buyers love and hate about Rolling Pin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
diameter of whole not correct
.hole to insert holder was too large
its too small
Broke after first use
handle fell out within first few minutes of use
Yet again fell out
Pizza dough doesn't stick to it easily
Sticky
the sticker is super sticky
if youre buying it for a specific purpose then the description is incorrect
that's not what you expect from a new product
Love
Good quality, classic rolling pin
Improved
Good Quality
Exactly what I wanted
Does the job
Does job
Good value
Worth it
Great value
Easy to use
they love it - makes it so easy to roll out dough
A brilliant way for youngsters to use
Perfect size
True to size
Nice sized wooden pin
Return
0.5% Return rate 67% Fixable by listing
diameter of whole not correct
.hole to insert holder was too large
its too small
Cheap and reliable
if youre buying it for a specific purpose then the description is incorrect
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rolling Pin questions
Answered from the same tracked data.









