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Rolling Papers

Fail

Prices span $2.82–$9.69, mostly outside the sweet spot, so Rolling Papers is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£338K/yr397K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
92%top-5 click share · 8 brands · 72 sellers

Flapen Score

Rolling Papers against its category

The dotted line is the Home & Garden average. Past it, Rolling Papers is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rolling Papers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rolling Papers 397K times last year and spent an estimated £338K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
16.1%
Market size, estimated
£338Ka year
Peak month
December1.9× the quietest month
Top search term
rolling papers172K searches a year

02 · Price

A sale here is worth £5.29.

Listings sell for £5.29 on average, from £2.82 to £9.69. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £5.29 that is £32K to £42K a year per listing.

Average price
£5.29under the $15 to $100 sweet spot
Price range
£2.82–£9.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£32K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Barware. It carries 3,412 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Barware
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,412per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Rolling Papers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£101K£135K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

72

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

5%

  • Rizla34%
  • E-Zee26%
  • OCB17%
  • Bull Brand12%
  • ITK_TRADE3%
  • RAW3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Rolling Papers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Rolling Papers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rolling papers172K/yr
  • cigarette papers129K/yr
  • rolling paper24K/yr
  • fag papers12K/yr
  • cigarette papers for roll ups13K/yr
  • smoking papers9K/yr
  • tobacco papers7K/yr
  • cig papers5K/yr
  • green rolling papers4K/yr
  • green cigarette papers3K/yr

Reviews and returns

What reviews say buyers love and hate about Rolling Papers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness46%−0.09

Do not stick

Hard work to get them to stick

Not sticking

Value For Money32%+0.53

cheaper

Not worth the money

so it cost me double the money

Advertised Vs Actual Product7%+2.16

Change the photo. Not a box as shown on picture. Just a few packets

Ease Of Use4%

Hard work to get them to stick

Moist/Dry4%−0.01

half of the packets all the papers were dry and shrivelled and stuck together

Love

Value For Money40%+0.53

Good price

Value money

Excellent value for money

Advertised Vs Actual Product25%+2.16

exactly like the picture

As described

Does the job

Quality-Overall19%+1.69

these are very very good cigarette papers

Dirt cheap, no problems at all, comes in a nice ziplock bag too

Good quality

Ease Of Use4%

Easy to use

Strength2%+0.13

Strong

Return

0.0% Return rate 50% Fixable by listing

Size-Overall38%█▁▁▅▅▁
Water Resistance13%▁▁▁▁▁█
Leak-Proof13%▁▁▁█▁▁
Advertised Vs Actual Product13%▁█▁▁▁▁

Change the photo. Not a box as shown on picture. Just a few packets

Adhesion/Stickiness13%▁▁▁▁▁█

Do not stick

Hard work to get them to stick

Not sticking

FAQ

Common Rolling Papers questions

Answered from the same tracked data.