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Rolling Papers

Fail

Prices span $2.82–$9.69, mostly outside the sweet spot, so Rolling Papers is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£338K/yr397K searches / yr
90-day growth
+11.3%search demand this quarter
Competition
92%top-5 click share · 8 brands · 72 sellers

Flapen Score

Rolling Papers against its category

The dotted line is the Home & Garden average. Past it, Rolling Papers is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rolling Papers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rolling Papers 397K times last year and spent an estimated £338K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.

Searches, last 12 months
397K
Growth, 90 days vs prior 90
+11.3%
Conversion, latest week
16.1%
Market size, estimated
£338Ka year
Peak month
December1.9× the quietest month
Top search term
rolling papers172K searches a year

02 · Price

A sale here is worth £5.29.

Listings sell for £5.29 on average, from £2.82 to £9.69. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £5.29 that is £32K to £42K a year per listing.

Average price
£5.29under the $15 to $100 sweet spot
Price range
£2.82–£9.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£32K–£42K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Barware. It carries 3,412 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#86in Barware
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,412per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Rolling Papers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£101K£135K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

72

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

5%

  • Rizla34%
  • E-Zee26%
  • OCB17%
  • Bull Brand12%
  • ITK_TRADE3%
  • RAW3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Rolling Papers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Rolling Papers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • rolling papers172K/yr
  • cigarette papers129K/yr
  • rolling paper24K/yr
  • fag papers12K/yr
  • cigarette papers for roll ups13K/yr
  • smoking papers9K/yr
  • tobacco papers7K/yr
  • cig papers5K/yr
  • green rolling papers4K/yr
  • green cigarette papers3K/yr

Reviews and returns

What reviews say buyers love and hate about Rolling Papers

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Value For Money”
46%of negative reviews mention “Adhesion/Stickiness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Do not stick”
A buyer, on “Adhesion/Stickiness”46% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rolling Papers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data