Rolling Papers
FailPrices span $2.82–$9.69, mostly outside the sweet spot, so Rolling Papers is a Fail.
- Flapen Score
- 40 / 100Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 5140
- Market size
- £338K/yr397K searches / yr
- 90-day growth
- +11.3%search demand this quarter
- Competition
- 92%top-5 click share · 8 brands · 72 sellers
Flapen Score
Rolling Papers against its category
The dotted line is the Home & Garden average. Past it, Rolling Papers is stronger. Inside it, weaker.
Market
The Rolling Papers market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Rolling Papers 397K times last year and spent an estimated £338K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 16.1% of those searches ended in a purchase.
Shoppers searched for this 397K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £338K a year.
- Searches, last 12 months
- 397K
- Growth, 90 days vs prior 90
- +11.3%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £338Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- rolling papers172K searches a year
02 · Price
A sale here is worth £5.29.
Listings sell for £5.29 on average, from £2.82 to £9.69. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £5.29 that is £32K to £42K a year per listing.
- Average price
- £5.29under the $15 to $100 sweet spot
- Price range
- £2.82–£9.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £32K–£42K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #86 within Barware. It carries 3,412 reviews at 4.74 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #86in Barware
- Average rating
- 4.74 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,412per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Rolling Papers products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rizla Regular Green Rolling Paper Pack of 25 Booklets
- Price
- £7.04
- Rating
- 4.8/5
- Reviews
- 2,554
- Age
- 9y ago

ezee Full Box Ezee Green Rolling Papers 100 Booklets X 50= 5000 Rollups
- Price
- £9.69
- Rating
- 4.8/5
- Reviews
- 2,280
- Age
- 13y ago

5 booklets OCB PREMIUM SLIM Rolling paper King Size + FILTER TIPS by OCB
- Price
- £4.65
- Rating
- 4.9/5
- Reviews
- 969
- Age
- 15y ago

BULL BRAND Green Cut Corner 50-Piece Rolling Papers
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 13y ago

10 Pack of Raw Paper RAW King Size Slim Rolling Papers 10 Booklets = 320 Papers ITK_Trade
- Price
- £4.55
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 10y ago
Trending
estimated 90-day click momentum
BULL BRAND Green Cut Corner 50-Piece Rolling Papers
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 13y ago

Zig Zag Green Cigarette Rolling Papers- 20 packets
- Price
- £3.91
- Rating
- 4.7/5
- Reviews
- 694
- Age
- 15y ago

5 booklets OCB PREMIUM SLIM Rolling paper King Size + FILTER TIPS by OCB
- Price
- £4.65
- Rating
- 4.9/5
- Reviews
- 969
- Age
- 15y ago

Rizla Regular Green Rolling Paper Pack of 25 Booklets
- Price
- £7.04
- Rating
- 4.8/5
- Reviews
- 2,554
- Age
- 9y ago

10 Pack of Raw Paper RAW King Size Slim Rolling Papers 10 Booklets = 320 Papers ITK_Trade
- Price
- £4.55
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 10y ago
Newest
by launch date
Elements Ultra thin King Size Slim PINK rolling paper - 5 booklets / 160 papers
- Price
- £3.45
- Rating
- 4.7/5
- Reviews
- 493
- Age
- 3y ago

Rizla Regular Green Rolling Paper Pack of 25 Booklets
- Price
- £7.04
- Rating
- 4.8/5
- Reviews
- 2,554
- Age
- 9y ago

10 Pack of Raw Paper RAW King Size Slim Rolling Papers 10 Booklets = 320 Papers ITK_Trade
- Price
- £4.55
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 10y ago

ezee Full Box Ezee Green Rolling Papers 100 Booklets X 50= 5000 Rollups
- Price
- £9.69
- Rating
- 4.8/5
- Reviews
- 2,280
- Age
- 13y ago

BULL BRAND Green Cut Corner 50-Piece Rolling Papers
- Price
- £6.20
- Rating
- 4.5/5
- Reviews
- 139
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
72
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
92%
Top 20: 100%
Open market
5%
- Rizla34%
- E-Zee26%
- OCB17%
- Bull Brand12%
- ITK_TRADE3%
- RAW3%
- Open — no brand owns it (2 brands, 5%)
Demand
Rolling Papers search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Rolling Papers search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- rolling papers172K/yr
- cigarette papers129K/yr
- rolling paper24K/yr
- fag papers12K/yr
- cigarette papers for roll ups13K/yr
- smoking papers9K/yr
- tobacco papers7K/yr
- cig papers5K/yr
- green rolling papers4K/yr
- green cigarette papers3K/yr
Reviews and returns
What reviews say buyers love and hate about Rolling Papers
We read the reviews and the return reasons for every product selling here.
“Do not stick”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rolling Papers questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









